Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”).

Instagram 98

Instagram Crisis Local Privacy 98

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. Risk 3: A lack of bandwidth can leave you without a crisis communication home base. Marketing / Pr / Communications. Customer service.

Crisis 203

Crisis How To Exercises System 203

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. As of this post, it has reclaimed $134B in lost market value. The language fits the Tesla brand: aloof, calculated, and confident. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Communicators need to learn more about the work and entertainment habits of rural Americans. Newhouse School of Public Communications, Jamie Ward, Ph.D. ,

Social Media 97

Social Media Conference Media Corporate 97

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” to push real-time, actionable alerts to market-moving news as it breaks. Out of respect, yesterday, I did not publish. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Melissa Agnes

MARCH 1, 2016

For example, an organization that has a corporate culture of “no comment” – and thus a mindset of no comment – will inevitably resist communication for as long as possible in a crisis. Embedding the right corporate culture for successful crisis management. The same goes for issues management.

Crisis Management 154

Crisis Management Corporate Crisis Training 154

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. Risk 3: A lack of bandwidth can leave you without a crisis communication home base. Marketing / Pr / Communications. Customer service.

Crisis 100

Crisis How To Crisis Management Exercises 100

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

SEPTEMBER 7, 2016

How can you take advantage of the numerous opportunities these events present for furthering your brand, while avoiding a large-scale crisis? With the right plan and team in place, your brand can position itself strategically, take action when necessary and shine in the spotlight. You can’t force something to go viral.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. In a day and age where marketers are pressured to prove value, what is the ROI of pitching a product in and around the context of a tragedy with tone-deaf enthusiasm? How do incidents like this impact public sentiment for brands? Do we even have a reaction?

Advertising 62

Advertising Advertising Viral Video 62

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. From my perspective, developing our communications approach for our social channels was definitely the most challenging component. 350,000 new customers to NAB.

Publicity 87

Publicity Banking YouTube Social Media 87

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

Crisis 271

Crisis Brand Branding How To 271

David PR Group

AUGUST 17, 2017

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. However, there’s a difference between feedback and online attacks. I’ll give you more stars if you come back and have a drink with me.”.

Airlines 54

Airlines Reputation Customer Service Social Media 54

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

MaccaPR

NOVEMBER 30, 2017

It was the experiential marketing campaign that blew away all previous experiential campaigns. Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. In fact, 'Fearless Girl' became a tourist attraction!”.

Marketing 76

Marketing Consumer Measurement Financial 76

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Since the digital mediascape is constantly changing, communicators must be agile and always ready to engage in a digital-first or digital-centric environment. Major organizations can be shaken by a careless tweet or a viral customer complaint. CMOs and CCOs {chief communications officer} jostle for influence within the corporation.

Trends 199

Trends Corporate Employee Analysis 199

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

5W PR

AUGUST 12, 2020

Thus, healthcare companies must evolve and adjust their marketing campaigns in order to build meaningful industry relationships. With blogs and social media fueling the rise of online influencers, who have a considerable following, influencer marketing has become an important cog in the success of modern-day healthcare marketing campaigns.

Healthcare 88

Healthcare Strategy Communications Policies 88

Shift Communications

OCTOBER 4, 2017

It often takes decades to build a strong, respected brand. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. It Only Takes One PR Disaster.

Airlines 87

Airlines Financial Film Viral 87

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Do what makes the most sense for your brand. #6. Top 10 MaccaPR Blog Posts of 2014. #1. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. As marketers, we typically stay away from touchy political issues. Chris Lynch: It’s overwhelming to consumers and brands.

Report 225

Report Media Advertising Advertising 225