Lesson From Facebook: 5 Tips on Handling Crisis Communications

Shift Communications

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. In the digital world, news goes viral almost instantly.

When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Ready Issue Management

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‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

RELATED: Join us in Chicago for our Future Of Communications Conference. ]. Starbucks reveals why brands should lead with values. Brian Pittman spoke with Cisco’s senior social media and talent brand manager, Carmen Collins, about how to advocate for bigger social media budgets.

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5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. The way brand managers at Kellogg Co. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1.

State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Go to the International Risk and Crisis Communication Conference ( ICRC ). Guest Post by Karen Freberg.

TrendKite’s Comprehensive Guide to Crisis Communications


A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." " Sound like the crisis strategy you know you should have in place? Preparing a crisis strategy in the era of Digital PR.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing.

Tesla responds to viral video of exploding car with video of its own

PR Daily

A video—as yet not verified—of one of its Model S electric cars erupting in flames in a Shanghai car park has gone viral, first on Chinese social media and then globally on Twitter. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ].

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

How and why communicators should fight the ‘fake news’ scourge. PR pros Wendy Hansen and Nadia Worsley, along with communications agency Fig Firm, said it depends on your brand identity and voice, along with whom you’re targeting: The answer is: when it fits your brand.

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Chuck E. Cheese responds to rumors after viral video

PR Daily

Cheese was recently sent scrambling after an old urban myth went viral online. The incident underscores how quickly crises can threaten a brand’s image, no matter how unsubstantiated the information shared. Cheese responds to rumors after viral video appeared first on PR Daily.

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

Communicators have been working hard to impress audiences with the scope of the danger and the damage already caused to the Bahamas and other islands. Would a partnership with some influencers help spread the word in a crisis? 5 new ways to tell your brand story.

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PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. I Don’t Have a Plan and a Crisis Occurs.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. I Don’t Have a Plan and a Crisis Occurs.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. How can you better engage your employees to avoid a PR crisis?

Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

There’s good news for communicators out West, though, which topped the compensation comparison rankings. In her communications, Brown has been empathetic, straightforward and transparent. Regardless of gender, those aiming for a bigger salary might consider internal communications.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity.

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Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. ” [RELATED: Take the first step in achieving communications excellence ]. The bit of brand journalism led to an app and a video series.

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How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

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How to Turn Your Brand Crisis into PR Success with Ease


As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

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Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. Most marketers say brand awareness remains the top goal for their social media outreach efforts.

Bud Light’s Area 51 joke, a groundswell for podcasts, and Circle K’s sexist misstep

PR Daily

Bud Light recently tweeted quips regarding the now-viral Facebook event to raid Area 51. The page, created as a joke, has spread across social media, and several brand managers have tried to grab the trend’s coattails. You might have the next viral sensation.

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CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Good morning, PR pros: Nissan still hasn’t found the bottom of its leadership crisis : CEO Hiroto Saikawa resigned Monday. The struggle highlights the importance of good governance and shows how top executive pay can quickly become a PR crisis.

10 PR hits of 2018

PR Daily

A brand at Nike’s level has to be willing to make bold moves in order to reap rewards,” adds Lori Teranishi, principal at iQ 360. Payless and Dunkin’ win kudos posing as upscale brands. Red Hen fends off a crisis. Who scored big in the world of PR this year?

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

On Sunday, the maker of OxyContin and other pharmaceuticals filed for Chapter 11 protection to shield itself from more than 2,600 federal and state lawsuits regarding the company’s role in the opioid crisis. 7 hints to help create viral content. PR crisis?

3 ways to help your executives thrive in the digital world

PR Daily

In the current digital landscape, executive communicators face bigger challenges than ever before. Anything from a speech to a tweet can go viral in minutes—for better or worse. Crisis Communications Employee Engagement Executive Communication Leadership Communications PR Social Media

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The 5 most popular stories on PR Daily this week

PR Daily

This week, readers were interested in Tesla’s response to viral video, content distribution habits that miss the mark, how Converse is embracing diversity and inclusion and more. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

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93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy

PR Daily

On July 24, the Kraft Heinz brand will offer fans the chance to book a night in the Wienermobile on Aug. Why you should care: The change won’t affect analytics for Instagram influencers or brand managers: All engagement metrics, including “likes,” will still show.

30 jobs in the PR and marketing world

PR Daily

It went viral in 2017. See what else we have in our weekly professional pickings: Corporate communications director—Entercom, parent company of Radio.com (New York). Public relations and corporate communications manager—African Wildlife Foundation (Washington, D.C.).

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? At Adobe, we believe transparency with our customers is important,” the company’s communications team said in a blog post. Related reading: 4 crisis management keys.

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

PR Daily

It also could cause backlash as both news media outlets and branded publications fight to get their content seen in consumers’ search results. 7 hints to help create viral content. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. PR crisis?

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Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Blue Bell faces viral challenge meltdown. Make sure your crisis response plan is ready for an unwanted viral moment.

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How marketers and PR pros can avoid Fiji Water’s legal trouble

PR Daily

The water company had a viral marketing win, but it all unraveled when it couldn’t secure an agreement with the model behind the stunt. Just ask the brand managers behind Fiji Water’s Golden Globes promotion. Viral fame is both unpredictable and fleeting.

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Tips from Microsoft’s Frank Shaw for fighting disinformation

PR Daily

Shaw, corporate vice president for communications for Microsoft, in his keynote presentation Monday at PRSA’s International Conference in San Diego. FREE GUIDE: 3 helpful tips for your crisis comms prep ]. Branding Crisis Communications PR PR Industry

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

s streaming service, Disney+, released a now viral Twitter thread, touting its lineup coming to the service: It. Why it matters: Layoffs accompanied by news of an adverse work environment are a recipe for a deepening reputational crisis.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. However, these concerns apply to all communicators, not just those who work for online platforms and tech companies.

Burger King draws ire with ‘racist’ social media ad

PR Daily

Instead, the message was widely seen as offensive and lazy, illustrating the nebulous terrain that brand managers must navigate to avoid online backlash. RELATED: Join us May 9–10 for our Crisis Communications Conference. ].

7 rules for being transparent

PR Daily

No communicator wants to be forced into “damage control” mode due to lack of transparency. This only hurts the organization’s brand image and leads to a loss of accountability, consumer confidence and public trust. Crisis Communications Media Relations

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3 ways PR pros can weather a crisis and come out on top

PR Daily

These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm. Mistakes can happen to any organization and communications team. Crisis Communications

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The NYT’s headline gaffe, Instagram and WhatsApp rebrand, and Tinder’s harassment lawsuit

PR Daily

The Washington Post reported : About an hour after the headline went viral, the Times announced that it had amended its wording. Other brands sunk by their physical retail portfolio include Toys R Us and Sears.

Responding to ‘Bird Box’ challenge, Netflix calls for safety and common sense

PR Daily

It’s a cycle that many have recognized from the Tide Pod challenge and other internet stunts that have sent communicators scrambling to combat internet groupthink and peer pressure. FREE DOWNLOAD: 13 tips for preparing for a crisis ].

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