Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. It’s ability to process vast amounts of information can be a goldmine for generating creative concepts. Don’t neglect brand guidelines. ChatGPT Another tool you can’t go wrong with, is ChatGPT.

Guidelines 62

Guidelines B2C Tools Creativity 62

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Here’s how it typically works…. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

Konnect Agency

APRIL 20, 2023

In recent years, influencer marketing has experienced explosive growth and continues to thrive. Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. Leaning into the trend allows brands to tap into the growing demand for authenticity in influencer marketing.

Trends 52

Trends Marketing Ethics Consumer 52

Cision

DECEMBER 2, 2015

Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. So how can you persuade influencers to get on board and help spread the word about your brand?

Brand 120

Brand Branding Guidelines Pitching 120

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. increase brand awareness. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

Barokas

JUNE 7, 2019

Celebrity endorsements have been around for more than a century, but the 80s ushered in a new era of celebrity that not only elevated brands, but profits as well. Along with Air Jordans, how brands engage and promote their products and services has evolved. Many are instead turning to influencers— so naturally, brands should follow.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Communications Conversations

DECEMBER 11, 2018

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. In short: It’s a LOT of work.

Marketing 98

Marketing Case Study Guidelines Instagram 98

5W PR

NOVEMBER 17, 2017

In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales. It’s important to remember that no guideline is set in stone.

Marketing 74

Marketing Guidelines Agency Creativity 74

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. When brands chose to partner with the right influencer, the partnership comes across authentically – which is the key to successful influencer marketing.

Instagram 62

Instagram Marketing Social Media Comparison 62

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases.

Analysis 144

Analysis Tools Software SMB 144

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. I’m talking about brands that post videos on LinkedIn in the wrong format (vertical). They want authenticity. They want real.

Video 113

Video Guidelines Advertising Advertising 113

5W PR

MAY 19, 2020

Paid media is a vital part of just about any PR or marketing plan, but what about increasing the opportunities for and effectiveness of organic media mentions? Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story.

Guidelines 88

Guidelines Creativity Report Writing 88

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. The B2B tech market is this really noisy environment. The last thing we wanted was for it to disappear into a sea of same and heavy-handed B2B product marketing. Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. You’ll remember that I shared a brief for a start-up focused on the pants market last month. The market for pants in the UK is approximately 60 million pairs per year. Skidz is aiming for 30% market share in year one.

Pitching 79

Pitching Agency Creativity Guidelines 79

5W PR

AUGUST 22, 2017

Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships.

Social Media 92

Social Media Guidelines Media Handbook 92

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML]. The emphasis here is on talent or ability.

Tools 68

Tools Marketing Advertising Advertising 68

Beyond PR

JUNE 9, 2016

PR Newswire recently shared some tweetable tips from our award-winning marketing team. Smith, who is responsible for marketing our IR and compliance services. I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market.

Creativity 40

Creativity B2B Guidelines Energy 40

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. I put a few guidelines on this–these folks had to be non-manager/non-director level. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Konnect Agency

NOVEMBER 9, 2021

As the end of the year quickly approaches, brands are vigorously planning holiday campaigns, promotions, and any other efforts to finish out 2021 strong. These strategies may include incremental digital ads, brand partnerships, events, and influencer campaigns. Providing Clear Creative Guidelines.

Creativity 59

Creativity Analytics Guidelines Agency 59

Buzzstream

MARCH 7, 2024

I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come. But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on.

System 62

System Google Policies Guidelines 62

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Sure, there are a ton of people DOING influencer marketing right now.

How To 99

How To Guidelines Creativity Examples 99

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Much like that life lesson, the 80/20 rule becomes irrelevant for brands once they find what works for their audiences. (Oh, Oh, the joy and freedom to be creative!). Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

Konnect Agency

OCTOBER 22, 2020

For those like myself working in fields such as public relations at a brand strategy agency , robust planning is the norm and also essential to our clients’ success. We continued to pivot our PR, marketing and digital campaigns on a day’s and sometimes hour’s notice throughout the year. Creativity is a Must.

Creativity 52

Creativity Guidelines Agency Retail 52

Prohibition

JULY 28, 2021

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Initially, video content was more favoured by consumer brands as it offered a more light hearted and often fun approach to content.

Video 62

Video Corporate Product Launch Film 62

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. As the platforms grow in popularity, businesses are beginning to question if and how live streaming fits into their marketing plans. Go outside-the-box with your content marketing.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. Also recommended? Self) Publish or Perish.

Social Media 120

Social Media Media Comparison Guidelines 120

Karen Freberg

FEBRUARY 1, 2019

We are also seeing influencers go toe to toe with brands who may have “tricked them” into doing something they didn’t realize they were doing, like what happened with Casey Neistat and Burger King. So, what is the “real” future for influencer marketing? If you have not seen Casey’s video, here it is.

Marketing 51

Marketing Ethics Guidelines Community 51

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Why couldn’t brands do something similar with volunteers? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60