Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

Contently - Strategy

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Most brand personas fall short because they don’t help you develop empathy for the audience. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

Contently - Strategy

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. The disconnect can result in content that drifts aimlessly, failing to hit the mark regarding engagement and conversion.

How To 52

How To SEO Content Marketing Engineering 52

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What do you think is the biggest challenge facing brands today?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. Ask open-ended questions.

Marketing 108

Marketing How To B2B Exercises 108

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Then, figure out how your brand can solve those problems. Then, figure out how your brand can solve those problems.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Brand: based on personality, driven by reputation. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. Or, if content aggregation sites aren’t your chosen diversion, maybe you clicked on the enticing headline of a.

Brand 48

Brand Branding Storytelling Healthcare 48

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Branded content can help a company differentiate its offering through insights and thought leadership. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

wiredPRworks

APRIL 20, 2022

New additions to the new rules of marketing and PR. Future trends in marketing and PR. How real-time marketing and PR works. Storytelling success stories. The one marketing lesson you need to learn from the Grateful Dead [hint: it’s free]. What We Talked About on Growing Social New. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. If you have a CEO who can slam dunk every interview, good for you. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

ReimaginePR

OCTOBER 10, 2016

Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Let’s talk about why video is so effective and how to make it work for your brand. Why Video Marketing is Important. Video is an essential part of your content marketing strategy.

Video 120

Video Strategy YouTube Marketing 120

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand. you may wonder. Click Here.

eBook 219

eBook How To Writing Community 219

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Share and share alike.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences. Don’t just publish a digest.

Financial 79

Financial Banking Content Marketing Writing 79

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. When brands want to work with influencers, they look at how they get people to act. But brands have to be careful. PR will always be the eyes and ears of the brand. Q: What’re your favorite tools for your brand?

Storytelling 106

Storytelling Technology Course Privacy 106

Polaris

DECEMBER 5, 2014

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing'

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales? This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR. Off Script #7: Lou Hoffman on PR and Storytelling. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation.

Measurement 60

Measurement Course Advertising Advertising 60

Critical Mention

MARCH 1, 2018

If your brand isn’t known for something, use care when attempting to include it in your next campaign. Whether you’re preparing for a presentation, a speech, a job interview or any occasion when you have to speak in front of others, a little preparation is in order. Takeaway: Stick with what you’re good at.

Film 80

Film Social Media Storytelling Writing 80

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Brand 246

Brand Branding eBook Leadership 246

PR 20/20

APRIL 12, 2016

To gain the most stretch out of top assets, always be thinking about ways to repurpose content. Break a long-form piece into a blog series, or break an in-depth interview into more digestible sound bites and quotes to pepper throughout collateral. For partner platforms like SnapChat, brands have full-feature storytelling capabilities.

Pinterest 40

Pinterest Community Data Mobile 40

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

DECEMBER 14, 2018

This story is all too common for marketers. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. Marketers are taking notice of the boom, and they’re expected to spend $83 billion on online video this year just in the U.S.

Viral 111

Viral Video Strategy YouTube 111

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. What are you most excited for in your new role as content manager at Steinreich Communications Group?

Storytelling 180

Storytelling Writing Journalism Creativity 180

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing. and Epic Content Marketing. Breaking Brand. It’s the golden age of podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 3, 2020

The company says AIQ will “cluster and rank the content in high volume news scenarios and create a briefing email consisting of a manageable number of stories that help colleagues stay on top of current events within and across industries.”. TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests.

Pitching 78

Pitching Instagram Survey Data 78

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. ” I’ve been surprised by how similar content marketing is to journalism. It is such a wasted opportunity for brands. But really answering a reporter’s phone call is a small fraction of their day.

Media 112

Media Journalism Report Video 112