Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 73

Social Media Ethics Trends Viral 73

Cision

FEBRUARY 22, 2016

While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication.

Writing 144

Writing Study Viral Consumer 144

Business Wire

MARCH 20, 2018

When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. He said people like to consume quality stories as they always have. Millennial media consumers want both long and brief reads as long as they are quality and informative.

Reddit 159

Reddit Media Analytics Trends 159

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. In a phrase, as the paper suggests, “Marketers looking to reach consumers in new ways.”

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. But don’t worry; the steps below will also capture domain and brand mentions. Search for the Post Title If you have a post, start with a search of the post title + the brand name.

Digital PR 62

Digital PR How To Media Google 62

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Managing and maintaining your online brand is a necessity for everyone. The problem may not be with your brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

Communications Conversations

JANUARY 16, 2017

Yet, the way the social web is going, that might be a foolish proposition. I have three proof points as to “why”: Brands increasingly aren’t interested in engaging with fans. Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). Big huge financial brand.

B2B 60

B2B Twitter Viral Trends 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Mora Communications

OCTOBER 13, 2017

There is no better source for organically marketing your brand (i.e When attorneys are informed on the topic they are addressing– they can expect to see a spike in web traffic and an uptick in potential new clients after a television appearance. your law firm).

Advertising 40

Advertising Advertising Television Viral 40

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Remote PR Jobs

SEPTEMBER 25, 2023

As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. As mentioned above, influencer marketing is key to being relatable to younger consumers, as is the emerging world of podcasts.

Media 100

Media Print Radio Consumer 100

Sword and the Script

JANUARY 27, 2015

Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift. People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. How the web has changed the dynamics of influence.

Pitching 60

Pitching eBook Advertising Advertising 60

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry.

Social Media 78

Social Media Strategy Media Reputation 78

The Resolution Blog

JANUARY 8, 2018

Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. This is big news in how your coverage is found, viewed and consumed online. Brand social activity into site content in real-time. Get up to date here.

Tools 136

Tools Publicity SEO Measurement 136

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR Fuel

NOVEMBER 27, 2018

These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth. It was supposed to generate buzz for the brand by getting people to create and share their Chevy Tahoe videos. Is it worth the risk?

Survey 45

Survey Company Customer Service Small Business 45

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. This is not the case in the era of the social web and I would argue never has been. Distribution is effected by web crawlers and search engines."

Communications 60

Communications Analysis Web Handbook 60

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

MaccaPR

AUGUST 20, 2014

Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property. Blog posts published around 7 am (EST) generate the most inbound links; and author Dan Zarella confirmed that 80 percent of blog consumers read their blog in the morning – so post before breakfast!

Social Media 97

Social Media Media YouTube Facebook 97

Bad Pitch Blog

JUNE 22, 2008

Well, in the world of Google, YouTube and all that Web 2.0 Multimedia content has turned consumers into evangelists for the PR cause. The interactive component engages the consumer, while giving them a stake in the brand. The thing: brand awareness equals coolness. mishegos, it''s like millions of dollars.

Viral 40

Viral Pitching Consumer YouTube 40

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Contently - Strategy

DECEMBER 1, 2021

If your goal is to get as many people to read your content as possible, it just makes sense—whether your goal is to build your brand, attract new customers, or a combination of both. Most brands and bloggers simply include teasers of new posts in their newsletters, prompting readers to click through for the rest. Only about 5.2

LinkedIn 137

LinkedIn Facebook Blogging Mobile 137

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. But as the Web has found its way as a tool, it also influenced how we communicate. An average pair of jeans consumes roughly 3,500 liters of water – and that is after only two years of use, washing the jeans once a week.

Storytelling 80

Storytelling Marketing Viral Energy 80

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Journalists and consumers crave videos. According to Forrester, a one-minute video is worth 1.8

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Journalists and consumers crave videos. According to Forrester, a one-minute video is worth 1.8

Infographics 72

Infographics Case Study Video Survey 72

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20).

Ethics 52

Ethics Communications Print Television 52