The Hoffman Agency

FEBRUARY 17, 2020

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard. Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Brand Branding Trade Shows 136

The Hoyt Organization

SEPTEMBER 21, 2023

In addition, the re-positioning of the company was to take place within a six-week time frame, because it was to be unveiled at a major industry conference. This was to become the first phase of our rebranding efforts, and the launch of the ‘new and improved branding. More than 250 responses were received from the trade show.

Real Estate 52

Real Estate Company Trade Shows Conference 52

Cision

JULY 24, 2017

Event speakers can have that same effect on a conference. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Since these announcements are so common, it’s easy to fall into the trap of treating them that way.

Trade Shows 209

Trade Shows How To Conference Examples 209

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. For example, a company, Kraton, unveiled a new brand identity at K 2016. Timing is everything.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility.

B2B 178

B2B Trade Shows Leadership Conference 178

Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. In addition, Nordstrom is the most popular Pinterest brand with 4.4

Pinterest 196

Pinterest Instagram Brand Branding 196

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 93

B2B Marketing Measurement Social Media 93

Bianchi Biz Blog

JUNE 29, 2023

This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

Mobile 75

Mobile Technology Automotive Trade Shows 75

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. Booths are broken down in minutes, carpet is rolled up in seconds and before you know it, the conference hall is transformed back to an empty concrete room in the blink of an eye. Write a Powerful Post-show Press Release.

Trade Shows 72

Trade Shows Video Writing Conference 72

Bianchi Biz Blog

FEBRUARY 22, 2024

PR can help you build your brand awareness and stay top-of-mind with all the right people. PR should be part of your strategy to help support your other activities, including social media marketing, advertising and trade shows and sales promotions. It costs too much money. It’s actually the most cost-effective of them all.

Automotive 65

Automotive Technology SEO Engineering 65

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. Events — especially large ones — can put your brand center stage, which is not where you want to end up if something goes wrong. “No

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . For example, a company, Kraton, unveiled a new brand identity at K 2016. Timing is everything.

Company 68

Company Trade Shows How To Product Launch 68

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting.

Healthcare 60

Healthcare Trade Shows How To Conference 60

PR 20/20

JUNE 22, 2022

For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Larger organizations, and brands that manage channel sales teams, may want to organize sales efforts by geographic territories. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. This sort of engagement not only informs content strategy, but helps keep a brand connected to its audience in a meaningful way. Feedback is truly the gift that keeps on giving.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. To be successful in 2020 brands had to learn to meet their consumer where they were and adapt quickly to the changing media and new social trends. Will this replace the need for multi-day marketing conferences?

Marketing 52

Marketing Instagram Facebook Consumer 52

Sword and the Script

NOVEMBER 6, 2018

See these related posts: How B2B Marketing Can Get More out of Trade Shows. This idea could certainly work in another vertical for a brand with the moxie to pull it off. In the meantime, holding my breath for the conference that either prohibits popcorn or transforms it into another tier of sponsorship.

B2B 64

B2B Creativity Film Trade Shows 64

PR Fuel

JUNE 9, 2021

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. Then, you can boost brand exposure and reach new customers. Writing press releases can help you generate brand awareness and recognition. You can minimize how much the event will disrupt your brand’s reputation.

Small Business 70

Small Business How To Writing Conference 70

5W PR

MARCH 28, 2018

Held in Anaheim, CA, this year’s Natural Products Expo West drew over 80,000 attendees and more than 3,000 innovative brands. Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. Trends to Watch in 2018.

Retail 60

Retail Trade Shows Consumer Trends 60

PR 20/20

MARCH 2, 2023

Aim to build a genuine connection to encourage that key influencer to become a subscriber and brand ambassador. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. Tools like Buzzsumo can help you identify key influencers for a specific topic.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Sword and the Script

MAY 16, 2020

About three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. 91% of reporters said they find PR pitches are useful at least sometimes. 18) What characteristics are most valuable in a PR pitch?

Survey 170

Survey Media Relations Pitching Media 170

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? The answer lies in pieces of information from over 2,000 exhibitors, stakeholders and conference speakers around the world — quite literally. The team learned some extremely valuable lessons.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. With these tips, you can gain the media attention your brand deserves.

Writing 88

Writing How To Media Guidelines 88

The Hoffman Agency

MAY 23, 2018

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? The answer lies in pieces of information from over 2,000 exhibitors, stakeholders and conference speakers around the world — quite literally. The team learned some extremely valuable lessons.

Trade Shows 28

Trade Shows Conference Industry Internal 28

Sword and the Script

DECEMBER 30, 2017

7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. The 7 Worst-Performing Blog Posts in 2017.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

ImPRessions - Crenshaw Communications

MARCH 31, 2017

For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

Bianchi Biz Blog

DECEMBER 2, 2021

PR can help you build continuity in your overall brand awareness, positioning and relationship building with all the right people. PR can help to enhance, support and amplify your advertising, digital, social media marketing, trade show and sales promotion activities. What about new potential technology partners?

Automotive 68

Automotive Technology Engineering Trade Shows 68

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Choose wisely.

Conference 95

Conference Trade Shows How To B2B 95

Prohibition

JANUARY 3, 2017

Although it’s been around a while now it’s still a fresh and exciting way to communicate for brands and influencers alike, and while this is unanimously true for all live streaming platforms, twitter live has the vital retweet component, meaning the right content will spread, and spread fast.

Twitter 48

Twitter Social Media Trade Shows Video 48

Karen Freberg

APRIL 30, 2018

Not only was I teaching my undergraduate social media class ( #Freberg18 ), but I also launched a brand new graduate level class this semester ( #FrebergSM ). The next was an actual consulting project on personal branding, social media analysis, and strategy. This semester has been a jam packed session for me.

Social Media 41

Social Media Exercises Trade Shows Case Study 41

Communications Conversations

MARCH 3, 2015

Or, that you would be able to produce entire brand videos right from your smart phone? Heck, it’s already happening in very niche spots ( check out what the folks at space150 and Victory Motorcycles did with VR at a recent trade show –pretty effing cool, and the only way I’d EVER ride a motorcycle!).

Technology 60

Technology Content Marketing Social Media Facebook 60

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. A ‘single brand’ virtual event will struggle to replicate that value.

Trade Shows 36

Trade Shows B2B eBook Marketing 36