NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? CASE STUDY. Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees. ” . —.

Case Study 78

Case Study Study Radio Analytics 78

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. They can also be beneficial for podcasts or radio shows to boost SEO.

Social Media 93

Social Media Media Video SEO 93

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. There’s too much good, free, intel — remember the Real Time Web ?

Twitter 235

Twitter Customer Service Web Facebook 235

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 92

Community How To Marketing Data 92

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Doing so helps increase web traffic and form completions.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Digital Self-Service.

Hotels 198

Hotels Mobile Travel Technology 198

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. Instead of trying to go out and HIRE social spokespeople (these two were really hired as radio DJs, but for this example, they’re also social spokespeople), they looked internally.

Social Media 68

Social Media Trends Radio Media 68

Stephen Waddington

MAY 14, 2018

Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Therein lies an advertising opportunity.

Publicity 84

Publicity Marketing Google Radio 84

Beyond PR

APRIL 5, 2016

While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step. If your PR and marketing strategy is going to deliver results, you have to answer questions like: Who is talking about our brand? What trends are impacting our industry? Take action.

Brand 40

Brand Branding Media Airlines 40

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Until next time!

Strategy 75

Strategy Media Analytics Radio 75

The Proactive Report

DECEMBER 16, 2014

The more content there is on the web, the more difficult it is to find what you’re looking for. Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. However, as content marketing gains popularity,SEO becomes more and more important.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. It’s an area that brands should investigate. #6

Report 81

Report YouTube Privacy Web 81

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR. Follow her for the latest news in radio and entertainment. Sarah Evans. prsarahevans. Peter Shankman. petershankman. Annie Jennings.

Twitter 77

Twitter Radio Social Media Print 77

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts allows you to search for web, news and video results, but you’ll find that it frequently misses content. This includes many blog posts, social channels and TV or radio. You may find that more powerful brand monitoring and PR analytics tools are a better fit (or a complementary solution) for your strategy!

Google 40

Google Radio Mobile Analysis 40

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts allows you to search for web, news and video results, but you’ll find that it frequently misses content. This includes many blog posts, social channels and TV or radio. You may find that more powerful brand monitoring and PR analytics tools are a better fit (or a complementary solution) for your strategy!

Google 40

Google Radio Mobile Analysis 40

Critical Mention

JANUARY 16, 2020

Doing so can positively influence search rankings and help move your brand higher on search results. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. You can also utilize writing assistant tools like Grammarly to perfect your copy for the web.

SEO 80

SEO Strategy Engineering Mobile 80

Sword and the Script

FEBRUARY 14, 2023

This technology allows our platform to source and share relevant information from across the web, social media, TV, and radio, directly with PR pros in real-time so they can showcase the value of their work,” said Muck Rack CEO Greg Galant. Suggesting related search terms.

Software 140

Software Pitching Analysis Community 140

PeakMetrics Insights

MAY 2, 2019

Getting notified when someone mentions your brand on the Web can be empowering. If you find that Google Alerts aren’t powerful enough, you’re missing mentions, or you need to track and develop reports across news, social, and broadcast TV/radio – take a look at PeakMetrics. It’s free to get started.

Google 40

Google How To Web Radio 40

PeakMetrics Insights

MAY 2, 2019

Getting notified when someone mentions your brand on the Web can be empowering. If you find that Google Alerts aren’t powerful enough, you’re missing mentions, or you need to track and develop reports across news, social, and broadcast TV/radio – take a look at CivicFeed. It’s free to get started.

Google 40

Google How To Web Radio 40

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. 3) Snakes do Drive Time Radio. for drive time morning radio.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Radio, television and streaming are also holding up or growing. There’s been a reduction in audio and video production quality driven by broadband and web conferencing.

Crisis 151

Crisis Government Energy Community 151

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

DECEMBER 13, 2017

It’s the most popular brand, and most are very affordable (under $300). Think about your podcast like a talk radio show—the more interesting the topics and guests, the more listeners you’ll have. But, don’t forget about setting up podcasting outposts across the web at places like SoundCloud.

Corporate 103

Corporate Banking Resources Radio 103

Mora Communications

OCTOBER 9, 2017

Patients generally search the web and many times look to news programs and articles of experts discussing the topics they are most concerned with. PR is one of the most effective ways to build your business and your personal brand.

Radio 40

Radio Newspapers Advertising Advertising 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 84 percent focus on creating content for audiences versus brand. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. If so, how are they engaging with brands across the web, is it via online communities, local groups, podcasts? Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

FEBRUARY 13, 2012

Both he and Path went radio silent for about 24 hours. Brands, startups and services, learn from Path’s response. Apparently there are better ways to handle this, as Matt Gemmell explained in the post that initially revealed the privacy breach. Thankfully, Morin did the dangerous, yet smart thing. I don’t think we can ask for more.

Privacy 74

Privacy Radio Data Web 74

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Deep down, I’m still a lover of long form content and don’t want to lose this to valuing web clicks.

Interviews 28

Interviews SEO Banking Radio 28

NewsWhip

NOVEMBER 11, 2021

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation.

Reputation 78

Reputation Brand Branding Reddit 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

ReimaginePR

MAY 30, 2015

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. Even radio. Reinforce the character and values of your brand by where and how you shoot its people. Interviews – Q & A on video.

Media 120

Media Television Video Print 120

Ishmael's Corner

MARCH 24, 2015

Online Radio on the Rise. When was the last time you pitched online radio? Specifically, 44 percent of Americans age 12 and up listen to online radio on a weekly basis. It’s a quality, not a quantity game, identifying those online radio targets with relevance and influence (or what I call “rinfluence”).

Radio 60

Radio Storytelling SEO Media 60

NewsWhip

JULY 20, 2022

But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. .

Media 78

Media Reddit Reputation Web 78

Bad Pitch Blog

APRIL 8, 2009

We live in a society overburdened with media, one in which all of us are bombarded by information from the TV, the radio, the Web (darn those ads), and billboards. The awesome undertaking of a successful PR campaign is building brand and awareness on a grand scale. That’s no small feat.

Radio 47

Radio Course Engineering Web 47