Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Jake Mazanke. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Radio Stations. If you have an event or celebrity to promote in a major media market radio may be the way to go. Top 10 U.S.

Communications 225

Communications Marketing Radio Airlines 225

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older. But reaching the right people with maximum impact?

Media 103

Media Radio Print Newspapers 103

Critical Mention

JUNE 8, 2021

Critical Mention’s Media Monitoring also now links TV channels, TV programs, radio stations, radio programs, and podcast shows directly to their respective Outlet pages in the Media Contact Database. Together, these connected features provide an even more powerful all-in-one platform to customers. . “We

Industry 78

Industry Radio Media Analytics 78

NewsWhip

JULY 20, 2022

But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. .

Media 78

Media Reddit Reputation Web 78

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

PR in High Definition

JANUARY 17, 2017

Facebook has spotted this trend and has sought to develop a new platform for brands to reach their audience, Facebook Live Audio. Facebook hopes that brands will use Facebook Live Audio for book readings, interviews and of course talk radio, bringing low-bandwidth, real-time audio broadcast content to news feeds and Facebook pages.

Radio 48

Radio Facebook Tools Social Media 48

Critical Mention

NOVEMBER 17, 2021

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. In addition to podcast monitoring, the Critical Mention Earned Media Suite also includes TV, radio, social media and online news monitoring, as well as a Media Contact Database. .

Analytics 126

Analytics Radio Television Measurement 126

Cision

OCTOBER 6, 2016

No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. brand promise. What do you think are the biggest communication mistakes brands make? Digital technology has changed media more rapidly than previous technological changes like TV and radio did in their times.

Storytelling 308

Storytelling Local Airlines Technology 308

Critical Mention

JULY 13, 2021

In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America. But in the end, everybody at Critical Mention felt it was worth the work to provide our clients with the best product possible,” said Chief Technology Officer Vishal Padhye. “I

Instagram 156

Instagram Industry Media Analytics 156

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 130

Automotive Mobile Technology Hotels 130

Critical Mention

OCTOBER 25, 2021

Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand.

Media 162

Media Fashion Television Radio 162

Deirdre Breakenridge

JUNE 27, 2018

In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. Customers today are inclined to select brands that stand for what they believe in and what they value. The Biggest Changes for Marketers in a New Era of Global.

Marketing 164

Marketing Ethics Local Technology 164

Deirdre Breakenridge

MARCH 8, 2017

What role does content play in building relationships and a community around your brand? Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. Huffington Post and U.S.

Radio 170

Radio How To Community Storytelling 170

5W PR

SEPTEMBER 28, 2023

The goal is to effectively deliver a brand’s message to its target audience. Whether it’s increasing brand awareness, driving website traffic, or boosting sales, well-defined goals provide a roadmap for the entire process. Negotiation skills are crucial to ensure that the brand gets the most value for its investment.

Media 78

Media Advertising Advertising Analysis 78

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198

Hotels Mobile Travel Technology 198

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Frequency.

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Radio Guest List – the HARO of audio! Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts?

Tools 147

Tools Radio Data Analytics 147

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 92

Community How To Marketing Data 92

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. They can also be beneficial for podcasts or radio shows to boost SEO. Keeping up with the latest social media dialogue about your brand or business is crucial in PR. billion each year.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 61

Technology Marketing Retail Interviews 61

Critical Mention

JANUARY 22, 2020

Before arriving at Critical Mention, Yount served as president of Corente, a cloud networking-technology company. Yount’s background in both finance and technology made him a logical choice for Critical Mention in 2016 and he has overseen a turnaround in the Company’s stature during his tenure.

Television 80

Television Radio Analytics YouTube 80

Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Share Tweet Share. How TV Influences Elections. Until next time!

Radio 101

Radio Media Television Social Media 101

Critical Mention

OCTOBER 21, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts. Adding podcasts also expands Critical Mention’s industry-leading content, which already includes global TV, Radio, Online News, Licensed Content and Social Media Monitoring.

Radio 78

Radio YouTube Engineering Technology 78

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns. Virtual Reality.

Trends 120

Trends Radio Retail Technology 120

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. On TV and radio, she is a frequent commentator on disinformation and Russian and Eastern European affairs. Nina Jankowicz has made a career out of misinformation — but in a positive way. Ahead of her keynote speech Oct. No, not necessarily.

Communications 177

Communications Government Viral Radio 177

The Proactive Report

DECEMBER 24, 2014

iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail). Many mobile brand experiences are lagging far behind. How is your brand performing on mobile? Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 94

Marketing Local Crisis Management Internal 94

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows.

Publicity 84

Publicity Marketing Google Radio 84

5W PR

MARCH 8, 2019

There were lots of innovations in the laser and Radio Frequency (RF)-assisted technology space with new treatments from head to toe. Titanium and Zinc Oxide-packed formulations in the category were of no short supply with brands such as COOLA, IMAGE Skincare, and Johnson & Johnson all touting new innovations in the space.

Conference 68

Conference Trends Radio Technology 68

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue.

Television 60

Television Radio Analytics Government 60

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. This means that listening to your brand’s various audiences and understanding their needs is more important than ever. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

Critical Mention

MAY 12, 2021

With Critical Mention’s Licensed Content, you can easily track and access top paywalled content and avoid signing up for multiple subscriptions just to track your brand or your competitors. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Radio 174

Radio Sports Journalism Analytics 174