ImPRessions - Crenshaw Communications

JANUARY 19, 2021

With a new government starting, it’s a good time to look back at how brands communicated during the turmoil of the Trump administration, and how it informs new norms. . Brands historically have followed suit, yet things have changed over the last several years. . Brand values start with the customer. We didn’t, either.)

Brand 306

Brand Branding Television Government 306

NewsWhip

MARCH 13, 2024

We recommend a simple approach for this – based on the smart work we see by our clients, and based on advice from practitioners captured in a Journal of Communications article called “Watchful Waiting: Public Relations Strategies to minimize and manage a fake news crisis”. It’s time to evaluate what’s happening.

Brand 147

Brand Branding Crisis Exercises 147

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity YouTube 130

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. The company’s measures are based on the pitches sent through their systems. The vendor community that serves PR has published a handful of reports over the last few months. Is that good?

Report 106

Report Publicity Marketing Pitching 106

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. If you’ve followed me for any amount of time, you’ll realize that pink is a huge part of my brand. PR FOR ANYONE.

Social Media 130

Social Media How To Brand Branding 130

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. The rating is “the internationally recognized standard for Information Security Management Systems (ISMS), ensuring that organizations implement rigorous security controls to protect sensitive data.” Meltwater earns ISO infosec rating.

Brand 155

Brand Branding Reddit Pitching 155

5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

5W PR

JUNE 25, 2021

Recently, the social giant Facebook announced that it would start testing ads inside its virtual reality system Oculus Quest. Additionally, the public was informed that the ad program would then continue to expand into other games.

Crisis Communications 88

Crisis Communications Crisis Publicity Communications 88

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

5W PR

MAY 4, 2022

It provides faster, cheaper, and more secure transactions than traditional banking systems. Its applications are currently being explored across industries, and public relations is no exception. This is where public relations (PR) comes into play. Public relations is a crucial part of any business.

Technology 88

Technology Publicity Banking Newspapers 88

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Agility PR Solutions

JANUARY 24, 2022

Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition, revealing 78 percent of top companies rate AI and machine learning (ML) as important […]. The post 8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?

Company 147

Company Software Brand Branding 147

Agility PR Solutions

SEPTEMBER 28, 2020

With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. The post How influencer marketing can create brand connections in unstable, crisis-ridden 2020 appeared first on Agility PR Solutions.

Crisis 138

Crisis Brand Branding Marketing 138

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Artificial intelligence: A technological phenomenon It’s safe to say that based on the numbers, the public is very interested in the power of this technology.

Brand 78

Brand Branding Film Reddit 78

PR for Anyone

JANUARY 23, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more.

Instagram 130

Instagram YouTube LinkedIn System 130

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Brand Branding 186

Deirdre Breakenridge

NOVEMBER 6, 2017

Granted, that could be different, if I chose to use bots to engage with potential followers and comment and like pictures, but that’s not my brand, so I’ll stick to slow growth. Influencers aren’t going away, but how they influence is going to keep changing: It’s no secret that brands love influencers. Blogging is by no means easy.

Fashion 0

Fashion Blogging Brand Branding 0

Reputation Us

APRIL 22, 2020

“Public relations” dates back to the Revolutionary War, with strategies and tactics used to bolster patriot involvement in the Boston Tea Party. President Thomas Jefferson first used the term in an 1807 speech to Congress, replacing the phrase “state of thought” with “public relations.”. Power of the People.

Publicity 97

Publicity Reputation Internal International 97

Onclusive

OCTOBER 22, 2020

The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator. The value of a strong reputation has never been more vital. To learn more about this partnership, please contact us at info@onclusive.com.

Reputation 307

Reputation Analytics Corporate Government 307

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

The Proactive Report

OCTOBER 26, 2017

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. If you’re smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. Tired Awake Young Man. It’s not a positive article.

Brand 100

Brand Branding System Google 100

NewsWhip

AUGUST 19, 2021

Covid-19 and the United States’ current political landscape have made misinformation all the more relevant, so it’s necessary to understand how its role in the media influences the public. This is mostly used at their Center for Social Media Responsibility, which is trying to help social media platforms meet their public responsibilities.

Trends 78

Trends Publicity Reputation Advertising 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

YouTube 130

YouTube Brand Branding Comparison 130

Presspage

JUNE 15, 2017

For brands within the automotive industry, such as Daimler, it is important to have a stable presence in the media and to ensure that information about the brand is easily accessible. Morawski: “The old system was not intuitive and it was complicated.” ” Totally outdated. ” Time saver.

Automotive 117

Automotive Publicity System Corporate 117

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Burrelles Fresh Ideas

MAY 21, 2024

Educating your workforce and the public are essential steps in eliminating the stigma surrounding mental illness. This resulting positive reputation, created through authentic and sustained efforts, can translate into increased employee engagement (productivity), customer loyalty, investor confidence and brand equity.

Employee 97

Employee Pinterest Resources System 97

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. Simply put, we reposition and protect brand reputations. Brands need to shift from defense to offense, especially in crisis situations. We’re based in Arizona.

Ethics 77

Ethics Publicity Education Reputation 77

Agility PR Solutions

MAY 22, 2023

Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies.

Technology 147

Technology Software Engineering System 147

PR for Anyone

SEPTEMBER 15, 2021

If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). Most school systems are requiring masks all day in school. Anyone can get publicity! The system works! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. What to Pitch When.

Pitching 130

Pitching Television System Local 130

Burrelles Fresh Ideas

JULY 25, 2023

Though there are a lot of important aspects to running any business well, perhaps one of the most critical is public relations. It might seem a little strange to put such a high emphasis on public relations, but its importance cannot be denied. Keeping track of it all can be challenging, even in the best circumstances.

Tools 75

Tools System How To Software 75

NewsWhip

NOVEMBER 22, 2022

Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. It owns some of the most prestigious and well-known brands globally, including Volkswagen, Audi, Porsche, Lamborghini, Bentley and Ducati. We use NewsWhip to understand who knows what,” he said.

Data 78

Data Automotive System Mobile 78

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. These experiences instilled the urge and agency to use my service design and entrepreneurship skills to challenge this system.

Software 78

Software System Training Enterprise 78

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? Anyone can get publicity! The system works! It’s s dicey question. PR FOR ANYONE.

How To 234

How To Brand Branding Financial 234

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It also allows you to search back in time for “years” where other monitoring systems place limits on how far back in time you can search.

Software 117

Software Tools Publicity System 117