Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

Onclusive

JANUARY 7, 2021

Communications is a major driver of corporate reputation—your biggest brand asset. It also plays a big role in your entire customer lifecycle, including brand awareness, recognition, and the emotional connection that drives purchase decisions. Other stakeholder relations (investors, analysts, policy makers, society, etc.)

Communications 248

Communications Corporate Reputation Employee 248

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Reputation Us

SEPTEMBER 20, 2022

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. Your Chief Reputation Officer. You Better Believe It!

Reputation 78

Reputation Corporate Policies Ethics 78

Onclusive

FEBRUARY 28, 2022

While traditional PR metrics like brand awareness and share of voice (SOV) are essential to evaluating performance, connecting communications efforts to tangible business impact has become equally, if not more, critical. Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Shift Communications

JUNE 14, 2023

For lots of organizations, an AI marketing strategy works. But there are also risks when jumping into the conversation: Contrived AI marketing strategy For every company that is authentically aligning themselves with genAI, there are two trying to force it. It’s not baked into their products.

Company 78

Company Strategy Marketing Technology 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. Look at the flipside of the PR agency that wants to offer a range of marketing services.

SEO 227

SEO Agency Reputation Policies 227

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. As I was sitting on the phone waiting for VRBO, the reputation manager in me was running scenarios. The big victims so far are the cruise lines and many areas of the hospitality industry, but even ancillary industries are at risk.

Communications 105

Communications Brand Branding Policies 105

Shift Communications

JUNE 14, 2023

For lots of organizations, an AI marketing strategy works. But there are also risks when jumping into the conversation: Contrived AI marketing strategy For every company that is authentically aligning themselves with genAI, there are two trying to force it. It’s not baked into their products.

Company 78

Company Strategy Marketing Technology 78

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Reputation 60

Reputation Corporate Survey Employee 60

ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S. Content, content, content.

Retail 368

Retail Media B2B Pitching 368

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. This philosophy is evident across campaigns such as ‘ Don’t Buy This Jacket ’.

Policies 62

Policies Ethics Consumer Reputation 62

Remote PR Jobs

JUNE 14, 2023

Lastly, the flexibility of PR Freelancers allows them to focus on the project or campaign at hand, rather than being constrained by the policies and procedures of a larger agency. Potentially, your Freelancer is also capable of copywriting, social media strategizing, branding, and more.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years.

Leadership 69

Leadership Biotechnology Policies Local 69

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

5W PR

SEPTEMBER 10, 2020

Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. In an attempt to insert some humor, the brand released a statement saying that KFC was the “winner of the award for the most inappropriate ad slogan for 2020.” KFC was quick to pull its U.S.

Publicity 128

Publicity Retail Policies YouTube 128

David PR Group

MAY 26, 2017

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. While we fear negative reviews, engagement also enables us to speak directly to happy customers and work to turn them into brand loyalists and advocates.

Reputation 44

Reputation Policies Web Employee 44

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

Buzzstream

JANUARY 26, 2024

Non-compliance will lead to email rejections and damage your sender’s reputation. Use a TLS connection for sending email If you’re using a reputable email service provider, it’s very unlikely that you need to worry about this. Most reputable providers will format it correctly. Also, Spam rates must be kept at 0.1%

Google 134

Google Guidelines SEO Reputation 134

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Presspage

MAY 29, 2017

The advantages of a fully embedded PR department include thought-through communication to the media, agreement within the organization about the outgoing statements, high levels of trust in the PR department and even avoidance of crises through critical evaluation of policies to determine risks.

Journalism 79

Journalism Airlines Brand Branding 79

Stern + Associates

AUGUST 11, 2023

To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. Better community relations can increase sales, employee morale, and reputation. This can lead to increased brand awareness, sales, and engagement.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. What is social media plagiarism?

Social Media 73

Social Media Ethics Trends Viral 73

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

PR in High Definition

SEPTEMBER 25, 2017

We met some brilliant, plain-speaking people, and ran an event with a particular focus on what GDPR means for marketing data. Even Simon Morrissey didn’t mirror the scaremongering messages you often see from other lawyers and talked about how brands who are GDPR compliant can gain competitive advantage. Take ownership.

Marketing 69

Marketing Data Privacy Policies 69

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Here are five ways that your company and brand should prepare for a PR crisis. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. SCHEDULE A DEMO. Priscilla Osorio.

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. I believe that the Government or governments in general depend on the current situation and should have a very flexible and open policy regarding that issue.

Tourism 52

Tourism Hotels Brand Branding 52