Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Agility PR Solutions

FEBRUARY 21, 2021

With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. The post COVID consumer study reveals interest in brand discovery, small business appeared first on Agility PR Solutions. Based on responses from 1,000 U.S.

Small Business 78

Small Business Study Consumer Brand 78

5W PR

JUNE 26, 2023

Holiday marketing is a critical aspect for businesses, especially considering the challenging times the world has been facing in the last few years. To ensure success during the holiday season, companies must develop a strategic marketing plan , account for various factors that influence outcomes, and effectively execute their strategy.

Brand 78

Brand Branding Retail Strategy 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings.

Small Business 74

Small Business Local Marketing Guidelines 74

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

NewsWhip

MARCH 24, 2021

With the dovetailing of these two occurrences, 2020 was on track to be the year that brands, climate, and investment came together. How the brand conversation changed on Facebook. Highly engaged Facebook posts on climate change from brands in 2019. Highly engaged Facebook posts on Covid donations from brands in 2020.

Chemicals 148

Chemicals Retail Facebook Local 148

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists.

Company 88

Company Strategy Viral Data 88

The Stalwart Blog

MARCH 22, 2017

One cardinal rule in marketing is that people buy from folks that they know, like and trust. That’s true as much for the local coffee shop as it is for online retailers like Zappos. No matter the business or target market, customers want to feel a connection on a personal level with those they purchase.

Marketing 68

Marketing Retail SEO Instagram 68

Communications Conversations

OCTOBER 24, 2014

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical.

Instagram 146

Instagram Case Study Brand Branding 146

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Brand 74

Brand Branding Instagram Fashion 74

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

Stephen Waddington

JULY 21, 2020

In the agency market there are opportunities that have been created by COVID-19. Work without boundaries Any market that previously relied on geographic proximity has been disrupted by COVID-19. Regional agencies have access to global markets and talented freelancers are building virtual teams to tackle projects.

Crisis 78

Crisis Agency Enterprise Local 78

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic.

Consumer 52

Consumer Marketing Social Media Instagram 52

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. I’ve worked on communications, marketing and sales.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. That day, I became a lead and one that converted the old fashioned way: retail foot traffic.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. What did you learn from that experience?

Local 120

Local Newspapers Retail Sports 120

Shift Communications

SEPTEMBER 8, 2017

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. On one hand, a business that has weathered many market changes must have innovated at one point in its arc of existence. Challenging Established Perceptions. Driving Healthcare Innovation.

Healthcare 79

Healthcare Leadership Local Retail 79

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips.

Twitter 120

Twitter Social Media Retail Groups 120

PRSay

APRIL 15, 2019

Jeannine Brew Braggs, APR, leads all external communications for a 12-state market for Verizon. She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities.

Nonprofit 117

Nonprofit Conference Study Retail 117

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 78

Marketing Viral Consumer Brand 78

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Rock the Status Quo

JULY 14, 2015

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. I believe the roadblock is often lack of ownership and accountability.

Retail 100

Retail Customer Service Google Reputation 100

Communications Conversations

SEPTEMBER 12, 2017

It’s been used in marketing campaigns. And, it’s been used (to death) in signage by retailers, restaurants and media. Three reasons: 1 — Brands aren’t conversing. According to a recent Spredfast report , a whopping 89 percent of brand mentions on Twitter go unanswered. And, as of Sept. It was fun.

Retail 0

Retail Social Media Customer Service Twitter 0

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. With Preferred Audience, I can help Facebook show this brand page to those people. For a local business, the locations choices are critical.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. With Preferred Audience, I can help Facebook show this brand page to those people. For a local business, the locations choices are critical.

Facebook 100

Facebook Banking Retail Local 100

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 48

Marketing Viral Consumer Brand 48