Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. Diversify vertically. Use research and data to cut through the noise.

Enterprise 261

Enterprise Privacy Government Software 261

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. This type of work is not journalism, strictly speaking. When a brand is behind a story, there’s bias involved. Do I need to parse the fine print of a scientific study every time I cite a statistic?

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Similarly, 72% of U.S.

Government 140

Government Survey Ethics Media 140

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 127

Film Marketing Sports Hotels 127

NewsWhip

FEBRUARY 1, 2024

To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. If you’d like to read the full study these takeaways are based on you can do so here. Source: Edelman Trust Barometer, p.14

Government 88

Government Survey Technology Ethics 88

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

SEPTEMBER 28, 2022

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. that’s written like journalism. billion in 2022 and grow to $4.56

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Cision

SEPTEMBER 28, 2017

” But in the run-up to this year’s AdWeek in New York, it seems CMO and brand patience has started to wane. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. You’re going to see where [brands] look more to earned media.

Media 230

Media Measurement Advertising Advertising 230

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Judy: I also went to UF, but studied journalism. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Both now live in the Atlanta area.

Leadership 159

Leadership Conference Local Internal 159

PRSay

SEPTEMBER 6, 2022

And when we started studying self-confidence and the confidence gap between women and men, it became clear that we needed to help girls, too. I think that striving to reach younger audiences presents is an excellent opportunity for legacy news brands. It makes our journalism better. The confidence decline begins in puberty.

Journalism 148

Journalism Newspapers Policies Writing 148

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. 55% Able to preserve brand consistency as marketing goes digital. What one key finding in the study surprised you most?

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. This means that listening to your brand’s various audiences and understanding their needs is more important than ever. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 63% of global respondents said press releases were the preferred vehicle of news conveyance and 44% of “journalists also trust press releases the most, with 44% saying that it’s their most trustworthy source of brand-related information.”. Comment: Amen. 7) Press releases, oh, press releases.

Survey 102

Survey Report Media B2B 102

PRSay

OCTOBER 2, 2017

Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Browser used. Device used.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Now, five years later, they’re ascending to powerful leadership positions. The brand purpose craze. Creativity strikes back. ” she told me.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. Image credit: Unsplash.

Software 85

Software Pitching Internal International 85

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Tech-weary and bot-wary people are hungry for true human connection.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

APRIL 15, 2021

And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. ” — Monique Farmer, APR, Professor of Practice in the College of Journalism and Mass Communications, the University of Nebraska, and Creator, Anvil Ready. Follow your gut.”

Company 187

Company Employee Internal International 187

PRSay

OCTOBER 12, 2016

At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers. So how can you ensure your brand is prepared for the future? So how can you ensure your brand is prepared for the future?

Communications 60

Communications Trends Leadership B2C 60

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

PRSay

FEBRUARY 20, 2019

Duke Energy may have already had the brand recognition, the luck of the eclipse’s path and the well-known education center on their side, yet none of that would matter unless people knew the event was even happening. Watch the “how-to” videos on the PRSA website from prior winners, and read the case studies.

Energy 101

Energy Case Study Education Guidelines 101

Beyond PR

SEPTEMBER 29, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. As my boss, Cision CEO Kevin Akeroyd explained in a recent Adweek article , “Big brands cannot suddenly pull out in any kind of mass-scale way. Far from it.

Media 57

Media Advertising Advertising Measurement 57

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She has even found time to study politics and culture at Kingston University in London. Bobby is poised for a career in corporate communications. Tori Olker, @toriiio.

Sports 0

Sports Leadership Internal International 0

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Very new, very hot type brands to be working with. ” They actually said, “Oh, we need to make a change in your account leadership.”

Ethics 71

Ethics Agency Journalism Corporate 71

The Stalwart Blog

SEPTEMBER 4, 2015

"She" is Kalyca Becktel , a part-timer at Stalwart Communications attending San Diego State University studying for a degree in Journalism with an emphasis in Public Relations. "He" T: I think evolution of brand presence on different social channels is holding us back. Brand loyalty is now of the utmost importance.

Instagram 60

Instagram Advertising Advertising Travel 60

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 2) 3 Studies that Challenge Marketing Assumptions [UML]. If marketing could do *just* one thing to build brands and generate leads we would. But we can’t.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. PR, marketing, sales and journalism. This interview with a CMO reminded me of that suggestion. Tell us how that happened?

Marketing 65

Marketing Data Interviews Agency 65

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Topically, this event covers a lot of ground. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97