Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Sword and the Script

MARCH 12, 2024

That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A. Whitler , Ryan Krause , and Donald R.

Marketing 138

Marketing Survey Study Comparison 138

PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. A former resident of Washington, D.C.,

Study 118

Study Radio Newspapers Survey 118

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe. It’s probably the best resource for thought leadership about our business.

Company 203

Company Trends Case Study Crisis Management 203

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

Survey 95

Survey Industry Leadership Study 95

PRSay

NOVEMBER 21, 2022

Sing, who studied journalism and still has a passion for news and telling stories, has two parallel responsibilities at JCPenney — communications and philanthropy. “In The many flashpoints we’ve seen over the last 36 months have given the communications function added importance and credibility,” she said.

Leadership 60

Leadership Conference Retail Storytelling 60

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. The study was supported through two grants from the Arthur W. This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel. Page Center.

Ethics 115

Ethics Journalism Conference Study 115

PRSay

APRIL 14, 2022

Communications and journalism majors studied the communications process in college and understand the concepts of sender, medium, receiver and message. Equipping your leaders with the tools to have these conversations with their employees can be a big help. Collect feedback. But too often, organizations forget the last step: feedback.

Employee 189

Employee Communications Internal International 189

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Similarly, 72% of U.S.

Government 138

Government Survey Ethics Media 138

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Ask yourself what is important to you and create goals within your role and share them with team leadership. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic?

Content Marketing 120

Content Marketing Marketing Viral Study 120

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year. Nor has PR embedded itself into academic community and its thought leadership and alumni networks.

Trends 185

Trends Storytelling Corporate Leadership 185

Stephen Waddington

OCTOBER 14, 2019

The Velvet Ghetto revisited A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. has been exploring in her work on women in journalism. At least it did for this agency leader and middle aged white man.

Leadership 89

Leadership Study Journalism Education 89

NewsWhip

FEBRUARY 1, 2024

There is an opportunity for CEOs to lead on innovation Though the study is a long-term tracker in part, a significant portion of the survey is devoted to a topic of interest for the team, and this year that was innovation. If you’d like to read the full study these takeaways are based on you can do so here.

Government 88

Government Survey Technology Ethics 88

Sword and the Script

SEPTEMBER 28, 2022

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. that’s written like journalism. billion in 2022 and grow to $4.56 billion by 2024.”.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Stephen Waddington

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To offer organisational leadership. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership. Professional Capabilities.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

APRIL 2, 2021

This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Government, Department of Defense, Department of the Navy or the Department of Homeland Security. Kaye Sweetser, Ph.D., Follow her on LinkedIn or JMS on Twitter.

Public Affairs 98

Public Affairs Publicity Journalism Study 98

PR Conversations

NOVEMBER 22, 2023

Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content.

Education 52

Education Reputation Leadership Technology 52

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? She encouraged me to join PRSSA in college and PRSA as soon as I graduated.

Leadership 159

Leadership Conference Local Internal 159

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The study was jointly sponsored by PRSA’s Board of Ethics & Professional Standards and the Arthur W. Page Center.

Ethics 60

Ethics Training Education Journalism 60

PRSay

SEPTEMBER 6, 2022

And when we started studying self-confidence and the confidence gap between women and men, it became clear that we needed to help girls, too. It makes our journalism better. You’ve co-written four books on self-assurance for women and girls. When did you become passionate about this subject? The confidence decline begins in puberty.

Journalism 148

Journalism Newspapers Policies Writing 148

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. What one key finding in the study surprised you most? I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership. Comment: Amen.

Survey 102

Survey Report Media B2B 102

PRSay

SEPTEMBER 4, 2018

Without rigorous study and application of ethical principles, trust is inevitably lost, and without trust the PR function and organizational life deteriorate into dysfunction or failure. Thanks to BEPS’ leadership, September will bring a variety of Ethics Month resources including webinars, blog posts, articles and Twitter chats.

Ethics 123

Ethics Twitter Conference Journalism 123

PRSay

FEBRUARY 21, 2023

After studying video at a small college, Melton joined the United States Marines Corp. After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism. Melton was guest speaker for the Feb.

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

PRSay

SEPTEMBER 4, 2019

A range of resources are available on PRSA’s website, including the Code of Ethics, decision-making guide, Ethical Standards Advisories, case studies and other relevant information about ethics. “I In September, BEPS will host programming for PRSA members that addresses these ethical challenges, including: Sept. 18, 1 p.m.

Ethics 129

Ethics Case Study Twitter Reputation 129

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC.

Film 129

Film Marketing Sports Hotels 129

PRSay

NOVEMBER 21, 2017

My path to public relations began with a bachelor’s in journalism in 2006. As I began working through the study guide and textbooks, I realized I had more to learn than I had expected. I spent the next few months studying the books my panel suggested to get me ready for the Examination.

Study 111

Study Newspapers Journalism Community 111

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. If these studies were more purist about defining earned media, I believe the numbers would be higher. “It’s time to grow up. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Download our free Path to PR Agency Leadership tip sheet.

Agency 90

Agency Energy Crisis Management Industry 90