Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. For brands that are considering jumping in, they should prepare for the ride of their lives. This can range from goals like brand awareness to industry recognition or generating leads.

Brand 78

Brand Branding How To Film 78

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? Plus, people would use this opportunity to backslash brands, right? It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Critical Mention

MAY 15, 2019

We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. It’s a group with thousands of members, all pitching in to answer questions, share strategies, etc. More people use messaging apps than social media.

Interviews 123

Interviews Facebook Software Social Media 123

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

wiredPRworks

OCTOBER 28, 2022

What leadership strategies are working on social media? Where are we going with leadership communications and social media? Dianne Chase, Founder and CEO of Chase Media, tells us why having a leadership brand is essential.

Leadership 52

Leadership Social Media Communications Media 52

Communications Conversations

MAY 11, 2022

The phrase “Employer Brand” has taken on a life of its own the last few years. Companies are investing more and more in their Employer Brand–mostly because they have to! Those are all pillars of any successful Employer Brand strategy on social. But what a big opportunity for brands.

LinkedIn 60

LinkedIn Social Media Company Brand 60

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Video 89

Video Strategy Marketing Instagram 89

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. Here’s why: Improved brand visibility and credibility. is a first impression.

Strategy 68

Strategy Marketing Leadership Print 68

Cision

AUGUST 30, 2017

To attract the attention of influencers, there are some key strategies you should pay close attention to. Then, go ahead and tag the celebrity on social media. If you quote him, you can be almost certain he will share your post on social media. When it comes to social media shares, images matter.

Strategy 243

Strategy Writing Social Media Guidelines 243

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

It’s difficult to separate the cause from the effect here (large and successful companies are media magnets after all), but successful CEOs use various PR strategies and channels to engage with stakeholders, share insights, and shape narratives. It’s essential to strike the right balance.

Corporate 182

Corporate Analysis Reputation Trends 182

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content.

Case Study 390

Case Study B2B Study Interviews 390

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. “If If you’re going to do owned media, it’s about storytelling and creating that brand narrative.

SEO 129

SEO Measurement Television Google 129

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Releasing a statement for the sake of releasing a statement will not help your organization and, in many cases, it will actually hurt your brand.

Communications 188

Communications Brand Branding Crisis Communications 188

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. What are you trying to accomplish?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

Fashion 62

Fashion Brand Branding Case Study 62

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencers can come in many forms including bloggers, social media influencers, or vloggers. Social media marketing. Paid social media. Influencer marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. There are a few different ways that PR strategies can effectively communicate sustainability in fashion. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies.

Product Launch 78

Product Launch Consumer Community Interviews 78

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. This PR strategy involves creating powerful ideas, thoughts, and opinions to help build credibility for the brand. Identify Goals.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Critical Mention

NOVEMBER 18, 2018

In the PR business for over 12 years, Sarah Evans began her career as a consultant for names like Walmart, PayPal and Cisco then ultimately built her company Sevans Strategy from the ground up. We caught up with her on her insights into the world of digital media and social strategy today. Sarah: The human element.

Interviews 80

Interviews Strategy Social Media Digital PR 80

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. That said: Why is digital PR important to your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

Stern + Associates

FEBRUARY 28, 2024

If anything, the rise of social platforms and enhanced competition within media makes engaging, relevant (and sometimes counterintuitive) content essential to any executive communications strategy designed to leverage a firm’s experts. That editor will be swamped – too busy to even conduct interviews, in many cases.

How To 98

How To SEO Strategy Social Media 98

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. Heading into 2024, the value of a robust executive visibility strategy goes much deeper than supporting business goals alone. The post 3 Executive Communications Trends for 2024 appeared first on Stern Strategy Group.

Trends 116

Trends Communications Conference Leadership 116

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. We live in an era where there are more tools available than ever to build our own brand, but it’s important to be mindful that communicating with audiences is self-representation.

Social Media 150

Social Media Trends LinkedIn Media 150

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

Skype 72

Skype Interviews Facebook How To 72

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128