Cision

APRIL 27, 2016

Your audience wants to interact with your brand in new and unexpected ways. Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. How do you approach public relations for entertainment brands versus other types of brands?

Real Estate 120

Real Estate Television Technology Agency 120

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? What drew you to the field of health and life science communication?

Reputation 120

Reputation Newspapers Sports Travel 120

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Space technologies: Plants in space: how exploration is driving innovation here on earth. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 83

Meeting Automotive Media Transportation 83

Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. Describe the craziest or most fun story you have written.

Meeting 76

Meeting Media Engineering Journalism 76

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company.

How To 98

How To Newspapers Analytics SEO 98

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. What has stayed the same?

Corporate 0

Corporate Airlines Financial Journalism 0

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company.

How To 52

How To Newspapers Analytics SEO 52

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Wall Street Journal technology titan?

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. Working under the likes of Csaba Csere, Steve Cropley, and David E.

Meeting 76

Meeting Report Automotive Media 76

Mindful Marketing

JUNE 24, 2015

specializes in building media and investor relationships for big and small private companies in the medical technology industry. (1) We provide two primary services: brand development and strategic outreach. (2) 2) Medical technology is your sweet spot. creating an emotional-brand awareness for them. Tell us why.

Marketing 50

Marketing Technology Newspapers Writing 50

The Hoffman Agency

FEBRUARY 1, 2021

The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved. ” The answer to his question is, of course, that it’s relatively straightforward providing you dig into your wallet for some advertising.

Publicity 36

Publicity How To Agency Pitching 36

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. Meanwhile the market for technology in marketing and PR is exploding.

Government 103

Government Education Print Ethics 103

Flatiron Communications

JULY 5, 2022

I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. This is our audience.”.

Conference 36

Conference Journalism Web Comparison 36

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

PR Conversations

MARCH 15, 2016

Which real, historical or fictional person or brand would you like to give a reputation makeover? I enjoy reading local newspapers (or digital properties) from wherever in the world I am working, but also make sure to get my daily dose of the famous “salmon-pink newspaper.” That’s not easy to pull off.).

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. I mean, welcome to the 2000''s, right?

Journalism 41

Journalism Real Estate Print Newspapers 41

Sword and the Script

JULY 17, 2018

So, with the help of a retired, if not grumpy, master chief petty officer , I invited her to a Q&A interview and she obliged. Career civil servants are the best brand ambassadors for their agency, and agencies need to recognize it, foster it, and exploit it. She also co-hosts a Voice America podcast called The Brand Ambassadors.

Government 92

Government Publicity Public Affairs Agency 92

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Breaking Brand. Overview: How do you create a brand from scratch? It’s the golden age of podcasts. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. Major brands have transitioned from product companies, to media companies that happen to have products, by focusing on teaching and relevance. Large brands include John Deere, Proctor & Gamble, Red Bull, GE and Marriott.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 69

Communications How To Telecommunications Employee 69

Shift Communications

DECEMBER 1, 2016

It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Our strong integration with marketing technology resulted in this business press hit in CNBC.

Strategy 60

Strategy Print Insurance Insurance 60

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. increasing sales, better branding, and media presence. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

MaccaPR

DECEMBER 19, 2016

Insider Tip: If you have a large employee base interested in promoting your content, explore a social media service like GaggleAmp or PostBeyond that enables employees to share approved brand content with their personal social networks. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

AUGUST 3, 2016

If you don’t know who your audience is or what they care about, you won’t be able to see how your brand fits into their lives. In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. How can they overcome them?

System 120

System Newspapers Technology Brand 120

PR in High Definition

APRIL 28, 2016

Dan Wagner, the CEO, was understandably triumphant and when speaking to the BBC said, “Why did China UnionPay decide to partner with a little British technology company? Powa Technologies has since entered administration. We’ve trumped Apple Pay and the rest of the world here.” Top tips for media spokespeople.

Media 54

Media Media Training Training Interviews 54

Cision

FEBRUARY 11, 2016

In this interview, she reveals what it was like to work in the White House, the major communication trends that have affected the PR industry and how to adapt to those ever-evolving trends. What do you think the keys are to protecting a brand’s reputation? My daily newspaper of choice is…The Washington Post. Rapid Fire Round.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. In other words, marketers will have to create a well-rounded media ecosystem for their brands.”. Exhibits C, D and E: Invasion of the Ad Blockers!

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48