5W PR

JUNE 1, 2023

When it comes to international foods and snacks, different regions have different tastes and preferences. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

Local 88

Local Internal International Consumer 88

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. Global brands face increasing pressure to take action over racial equality after the death of George Floyd. These issues are not going away.

Internal 81

Internal International Banking Financial 81

PRSay

JULY 6, 2021

And when you meet the candidates who fit the mold, you just know it. The secret lies in your employer brand. Developing your employer brand. When your employer brand is built strategically, it’s deeply attractive to the type of person who will thrive inside your culture and help propel your company forward. You feel it.

Brand 176

Brand Branding Employee How To 176

Shift Communications

FEBRUARY 14, 2018

While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Senior Account Executive (Previously PR Intern on the consumer team). Compete with yourself.

Internal 102

Internal International Employee Meeting 102

PRSay

JULY 30, 2020

Will they move back in with their parents and work at a small local business until the job market opens back up? It’s an opportunity to help create their personal brand. One of the best parts of being on campus is meeting new people. Will they find internships? Will they continue with graduate studies?

Brand 194

Brand Branding Local Interviews 194

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. What insights will connect her more closely to the car and the brand?

Meeting 74

Meeting Automotive Media Journalism 74

5W PR

OCTOBER 11, 2023

These networking events are fertile ground for meeting like-minded professionals and expanding a PR network. Following up After meeting someone, follow up with a personalized message or email. Global and international PR networks Networking isn’t confined to local or national boundaries.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

MARCH 30, 2022

If you can’t fit in a whole session before the upcoming media interview, make sure you have a one sheet-with interview tips/tricks to review prior to meeting with the reporter. . But avoid rambling about topics that haven’t been approved or discussed internally. For more on mastering your media training, check out this post.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Whether it’s through emails or Slack messages or even listening in on client meetings, there are plenty of terms thrown around. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

Sword and the Script

SEPTEMBER 5, 2023

Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Do you need help with B2B tech marketing and PR?

Software 162

Software Marketing Leadership B2B 162

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Or is it just the brand – Walgreens? It’s a Data Driven World.

Brand 90

Brand Branding Marketing Enterprise 90

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips. Just as it sparks PR opportunities, content offered at an event is often high-quality or even provocative stuff that can be repurposed for marketing and visibility down the line. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. Our commitment to innovation is part of what sets us apart.

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

By using the model to analyze large volumes of text data, such as news articles, social media posts, and other online content, PR professionals can gain valuable insights into how their brand or clients are being perceived in the public sphere. Finally, ChatGPT can be an excellent tool for internal communication and collaboration.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. She got her start serving on a marketing committee for an agency working in both the U.S. and China on international adoptions.

Meeting 91

Meeting Retail Groups Hotels 91

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Weekly or biweekly meetings are not just markers of progress, though. So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? It’s our philosophy that each PR team member should have a speaking role in the meeting. Be punctual. Share your expertise.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Weekly or biweekly meetings are not just markers of progress, though. So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? It’s our philosophy that each PR team member should have a speaking role in the meeting. Be punctual. Share your expertise.

How To 156

How To Meeting Case Study Survey 156

Solo PR Pro

NOVEMBER 23, 2021

She worked with TNC for a decade, managing all marketing and communications for Georgia as well as other states and leading education, volunteer and conservation initiatives. When I took over marketing for the education programs, we mailed it a few weeks into school when teachers were settled,” she says.

Meeting 86

Meeting Education Journalism Resources 86

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. PR helps a brand punch above its weight.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite.

Media 323

Media Interviews Financial Construction 323

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.

Publicity 62

Publicity Brand Branding SEO 62

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips. Just as it sparks PR opportunities, content offered at an event is often high-quality or even provocative stuff that can be repurposed for marketing and visibility down the line. Great company.

Leadership 170

Leadership Industry Conference Trade Shows 170

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

PRSay

JUNE 2, 2021

Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. Mind Tools suggests that it starts by asking a key question: What do we need to do to win in our segment of the market? Illustration credit: shutterstock ].

Strategy 176

Strategy Meeting LinkedIn Communications 176

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. Content marketing is its own language.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Bianchi Biz Blog

NOVEMBER 2, 2020

As the Editorial Director and Founder/CEO of Futurride, I’m responsible for all aspects of the startup, including website design, development, and sourcing backend systems for content management, search-engine optimization, outbound and inbound marketing, audience development, and enewsletters. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. A good place to connect and meet contacts.

52

52

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Start with tentpole events and initiatives. Of course, every.

How To 259

How To Social Media Product Launch Construction 259

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. Last year, the Presspage team celebrated its 15-year anniversary.

Enterprise 117

Enterprise Automotive Company Airlines 117

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? We’re thoughtful.

Marketing 79

Marketing Creativity Advertising Advertising 79