ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. See this post for tips on writing stellar bylines. Corporate activism.

Company 174

Company Conference Corporate Leadership 174

Katie Paine's Measurement Blog

JULY 10, 2023

Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. If you have a CRM system in place (such as Salesforce) you should be able to get good data out of it. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. The key building blocks are secure, cross-system data integration and efficient data management. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

Stephen Waddington

NOVEMBER 1, 2021

Dasgupta estimates that the economic system is broken to a cost of $4 to 6 trillion per year. Our systems of corporate governance need urgent reform to account for the environment. Our systems of corporate governance need urgent reform to account for the environment. None of this appears on a profit and loss or balance sheet.

Government 131

Government System Crisis Corporate 131

Stern + Associates

OCTOBER 24, 2023

Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes. “For Those are complex systems based on social interactions and an algorithm can’t yet predict that.”

Tools 110

Tools Employee Government Strategy 110

Reputation Us

JUNE 14, 2021

We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education. For us, that means sharing where we stand on social justice issues to create affinity from allies both internally and externally. We also need to be sure our brand is for the people, planet and prosperity.

Reputation 148

Reputation Financial Community Employee 148

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

Interviews 101

Interviews Publicity Technology Social Media 101

PRSay

NOVEMBER 18, 2022

If the dollar weakens and an alliance of new payment systems arises from India, China and Russia, how can U.S. Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. businesses plan for that possibility?

Communications 86

Communications Conference Survey Corporate 86

Deirdre Breakenridge

FEBRUARY 13, 2015

Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. For her day job, she leads a team of digital content strategists for Providence Health & Services, the third largest not-for-profit health system in the U.S.

Healthcare 150

Healthcare Community Twitter Communications 150

Katie Paine's Measurement Blog

MARCH 9, 2023

Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Most systems rely on some sort of algorithm to identify these subjects based on computer-automated selection. Compare the results to the system.

Measurement 52

Measurement How To System Comparison 52

wiredPRworks

APRIL 6, 2022

Gregorek AV Consulting, Ted Gregorek delivers a mastery of A/V system flow schematics design and interpretation to every sound experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. About Ted Gregorek. As the CEO of T.

How To 52

How To Engineering System Insurance 52

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Use a social listening tool like Hootsuite to track brand mentions online and never miss a public review about your brand. Internal Resources. Lack of buy-in. Lack of resources.

B2B 137

B2B Company Survey Enterprise 137

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Your company or brand is a given, but what else?

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. What follows is a leadership struggle as Denzel’s character tries to have the order retracted. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. That wasn’t always the case.

Brand 333

Brand Branding Employee Engineering 333

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Research” involves gathering, analyzing and interpreting data about a market, company or brand, and its past, present and future potential.

Measurement 183

Measurement Communications Analysis Data 183

Mark My Words

JULY 31, 2014

It’s a story that says a lot about leadership, decision making and business growth. I am beginning to wonder whether there is a growing trend for brands to try and bury a crisis on social media, using it, but not in any way effectively in their hope to paper the cracks. Leadership is a vital ingredient here. But many don’t.

Crisis 120

Crisis Leadership Newspapers Travel 120

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. It will take hard, long-term work and commitment in order to combat deep-seated and systemic racism.

Real Estate 111

Real Estate Community Employee Education 111

PRSay

AUGUST 15, 2019

Wabash National, the premier North American manufacturer of semi-trailers, truck bodies and liquid transportation systems, knew they needed a solution capable of reaching workers with important attendance tracking and benefits information, but they also wanted to provide a platform to connect and inspire their employees.

Communications 107

Communications Employee Enterprise Local 107

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Buzzstream

MAY 12, 2020

Many companies have been forced to “crash transition” to remote working practices, and haven’t had time to put in place the tools, systems, and managerial structures required to manage this effectively. . Tools and Systems. First, let’s return to my point above. The second, less obvious, are tools for managing finances and payments.

Strategy 102

Strategy Employee System Tools 102

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Because ultimately, the goal of crisis communication is to minimize the reputational impact the crisis threatens to have on your brand and to continue to foster and strengthen the trust your stakeholders have in your organization. Twitter, Facebook, an investor or internal website, etc.)? Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team. Now the leadership is horizontal.

Meeting 98

Meeting Advertising Advertising Agency 98

Bianchi Biz Blog

NOVEMBER 2, 2020

As the Editorial Director and Founder/CEO of Futurride, I’m responsible for all aspects of the startup, including website design, development, and sourcing backend systems for content management, search-engine optimization, outbound and inbound marketing, audience development, and enewsletters. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. We need to ask ourselves these questions: What are the impacts on brands? Turn off commenting systems. What do we do with this information? Who are they?

Conference 113

Conference Communications Storytelling Social Media 113

Solo PR Pro

APRIL 13, 2017

On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Would you count negative brand awareness as a success and counsel client accordingly?

Financial 40

Financial System Leadership Crisis 40

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. It’s important to have a support system and people who have your back.”. Storytelling, Branding and Influencing.

Conference 136

Conference Film Storytelling System 136

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

MaccaPR

JULY 13, 2017

I’m very fond of the PR campaigns we launched for WhiteWave Foods’ Silk brand of soy milk, getting Americans over the ‘yuck’ factor of soy. "The No, we didn’t want soy to be a medicinal brand, the way General Mills had its 8 th Continent products be all about nutrition. A shift in employee attitudes from an internal campaign?

Agency 97

Agency Interviews Film Advertising 97

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Turn to agencies with demonstrated track records of success, starting with their own brands. 6) Seek Systems for Success.

Agency 40

Agency Marketing Financial System 40

wiredPRworks

SEPTEMBER 21, 2017

Join Barbara Rozgonyi on September 27th at 1 PM ET to discover a 3D WIRED PR strategy you can use to attract attention, build your brand and click with your ideal clients. The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 3D Marketing Transformations System. at Social Media Week Berlin.

Insurance 40

Insurance Insurance Marketing Conference 40

Ethical Voices

DECEMBER 5, 2022

You’re trying to create a sense of family, a sense of unity for staff and external audiences where these voices are heard and there’s a brand that’s cohesive and unified, but that is not rubbing your own organization the wrong way because of their cultural norms and their ethics. Is it speaking up when we see it?

Ethics 78

Ethics Publicity Radio Local 78

Sword and the Script

NOVEMBER 21, 2017

In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization. Now, you have an opportunity to improve your brand exposure and recognition even more, ultimately improving the bottom line. Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10.

Technology 61

Technology Data Interviews Marketing 61

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62