Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. But it’s also increasingly important to lead generation and sales. How does this impact sales?

Leadership 81

Leadership Reputation Measurement Video 81

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 176

Survey Marketing B2B Study 176

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. A survey on the impact of trust across industries around the world conducted annually by The Trust Edge Leadership Institute, looks at the importance of establishing trust, and how leaders win and lose it.

Reputation 78

Reputation Corporate Content Marketing Survey 78

The Hoyt Organization

FEBRUARY 12, 2024

This makes it a powerful tool for businesses to connect with their target audience and elevate their brand’s online presence. How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Are you using social media to get closer with people to build your own personal brand? Boolean Search on Leadership, Communication Qualities and Emotion Graphic ! The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Promote Your Thought leadership With a Press Release . Personalize Your Brand. And an on-brand, bite-sized infogram illustrates those goals in a memorable way. Advocate for Corporate Social Responsibility.

Infographics 283

Infographics Consumer Video Examples 283

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Infographics. Informative, aesthetic infographics drive immense engagement. Content, content and more content. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Beyond PR

FEBRUARY 21, 2017

The key to getting great PR however, hinges on your brand’s story – what’s the “why?” Part two is delivering the brand story using best practices. If there is a news event external to your company that is controlling the news cycle, take that into account – your brand story won’t travel as far.

Brand 71

Brand Branding Media Infographics 71

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Media love poll-results story pitches, especially when accompanied by visuals like infographics. They can also be used like flash polls after a news event. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. By “advertisers” the report means big brands – think CPG – that spend a lot of money on marketing, including traditional Madison Avenue-style marketing.

Creativity 77

Creativity Study Survey Advertising 77

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? But are you even investing in long-term strategies that will help you get them?

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. . Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. So any time you have brand integration involved, that means your disclosures have to be that much more clear. It also hurts your chances of getting the media to work with you again.”

Leadership 40

Leadership Report Media Video 40

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. ” 4.

Strategy 108

Strategy How To Content Marketing Analysis 108

Waxing UnLyrical

JANUARY 17, 2019

There are several ways to keep your name out there in a manner which continues to build brand equity: 1. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Thought leadership can take many forms and your company has a viewpoint which is unique.

Leadership 81

Leadership Survey Education Exercises 81

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. The second way to make numbers more relatable is to display them as infographics. This puts more pressure on corporate communicators to make their messages more engaging.

Employee 149

Employee Communications Storytelling Corporate 149

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. Here are the roles to look for when onboarding an agency. The designated day-to-day. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. What impact does this have on communication professionals? Native Advertising.

Trends 120

Trends Mobile Media Print 120

Sword and the Script

APRIL 13, 2019

An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? which I conducted in October 2018 after observing some highly reported calls for brands to get political.

Study 114

Study Survey Infographics B2B 114

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 108

How To Transportation Content Marketing Healthcare 108

Shift Communications

JANUARY 2, 2019

How do we establish an employer brand? If there has been a major leadership change and the values or culture have evolved as a result, spend some time developing the proof points that now exist and redefine the story. Now the questions include: What can I do to manage and enhance the reputation of my company?

Analysis 95

Analysis Infographics Internal International 95

ImPRessions - Crenshaw Communications

MAY 6, 2016

We also send out a weekly newsletter to our audience of brands and agencies. A great pitch for me is a current news-based or thought leadership article that addresses an issue facing modern marketers today. (for What kind of stories are you looking for? What constitutes a great pitch for you? What kind of content do you avoid?

Infographics 120

Infographics Technology Pitching Education 120

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content. Remember to gate it.

Case Study 100

Case Study B2B Survey Education 100

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. For a PR blog like ours, it might be a new wrinkle in the ongoing conversation about the dearth of women in PR agency management , or a sudden brand crisis like the bad press Uber has received of late.

Blogging 136

Blogging Writing Engineering Analytics 136

Cision

APRIL 16, 2015

Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. They also can be broken so as to emphasize a key point.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

PRSay

NOVEMBER 18, 2016

If you can get influencers speaking positively about your brand, their followers will take note and be that much more likely to engage with you themselves (and/or try the product or service). Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

Presspage

AUGUST 15, 2017

thought leadership. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

JUNE 11, 2019

I like to see things like case studies and infographics freely accessible. You’re playing the long game – attracting with breadcrumbs of helpful content until leads have wandered deep into your brand and the purchase process.”. Usually when there two sides dogmatically arguing the truth is somewhere in between. landing pages).”.

B2B 120

B2B Mobile Content Marketing SEO 120

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Solo PR Pro

DECEMBER 5, 2017

Use stories for thought leadership soundbites. You can even do several stories to create a brand news-of-the-day feature. Showcase your brand personality. A story can show off the heart of your brand. Showcase your brand personality. A story can show off the heart of your brand. Call to Action.

Instagram 40

Instagram B2C Infographics Leadership 40

Shift Communications

MAY 14, 2015

And as B2B brands prepare for the future, what does doing it “well” look like on the surface and how is “well” defined? In essence I wanted to know how they are using their most public face (their website) when marketing their brands. I combined that with a review of the newsroom portions of their sites and their social profiles.

B2B 60

B2B Marketing Construction Analytics 60

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. . - Buffer : Great tool for quickly scheduling and sharing updates for social posts.

Tools 60

Tools B2B Software Storytelling 60

Sword and the Script

JUNE 7, 2016

Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again. Increasing brand awareness 46%. Corporate marketing types shouldn’t take the latter statistics too hard. 69% cited the number of views as the most important KPI.

Survey 60

Survey Marketing B2B Infographics 60