Cision

JUNE 23, 2016

I am also excited to lead a team of extremely talented individuals and to work with some of the most respected brands in America. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs. I came to D.C. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. 20–21, 2024.

Radio 64

Radio Pinterest Television Government 64

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. With so much competition in the marketplace, how can brands stand out? And there is indeed a lot of noise amongst brands all competing to get our attention. Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

MARCH 30, 2016

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . You’ve worked with a number of public affairs organizations. Is there a difference in how you approach PR for these organizations versus for other brands? Be fearless.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. McGuire recognizes the draft as public event offering plenty of PR opportunity – including a chance for Tidwell to massage his poor image with a “walk-through” – an apology tour of light TV interviews.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

SEPTEMBER 14, 2016

Objectives have a measureable impact, such as increasing awareness by 15 percent, while goals are simply an aspiration, such as increasing brand awareness. Examples include number of website visitors, number of event attendees, paid advertising reach, etc. AMEC recommends setting objectives instead of goals. Create a plan.

Communications 0

Communications Banking Measurement Public Affairs 0

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.

Radio 78

Radio How To Public Affairs Print 78

PRSay

NOVEMBER 2, 2017

Faculty talk trends and current events. Oppe begins with branding and helps students craft their personal narrative. Students write about a current event and critique the assessment. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills. “By

Communications 120

Communications Case Study Training Reputation 120

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy.

Storytelling 40

Storytelling Brand Branding Wireless 40

PRSay

JANUARY 6, 2021

Think of it this way: We come upon a triggering event. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. Let’s say it’s a statement about a politician. Black Pride.

Communications 198

Communications Viral Fashion Public Affairs 198

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. I love the premise of this event–give successful women business leaders in our industry the floor to talk about how they did it and (again, guessing here) how it was more messy than you think. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

AUGUST 18, 2020

Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? Too many comms professionals are too willing to bend to a marketing-driven version of events.” Wish it weren’t so.

Ethics 104

Ethics Communications Survey Public Affairs 104

Cision

OCTOBER 20, 2016

Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina. What are the biggest pitching mistakes brands make? They have crafted the language about the brand, product or service that will eventually become commonly used in the media.

Television 120

Television Public Affairs Pitching Healthcare 120

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Solo PR Pro

MAY 8, 2018

Event planning. Public affairs. As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Corporate communications. Direct advertising. Fundraising. Government relations. Journalism.

Public Affairs 40

Public Affairs Internal International Community 40

Solo PR Pro

NOVEMBER 17, 2015

This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers. What will those events entail, and when will you do those?

Creativity 40

Creativity Public Affairs Policies Survey 40

Beyond PR

NOVEMBER 30, 2016

Every brand listens in one way or another to its audience. When you listen to what people discuss you can determine how your brand should engage with your core audience. Creating content that aligns with one, or all three, of those examples could glean benefits in engagement and brand awareness.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He set up his own business before heading up W North.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Beyond PR

SEPTEMBER 26, 2016

During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Beyond PR

SEPTEMBER 20, 2016

For consumer brands and retailers, the holidays are the most important time of year for sales and product promotion. This builds off five years as an award winning public relations professional and journalist working out of Canada. Every great story has data behind it; when you find a way to share both, that’s where brands win!

Media 40

Media Retail Public Affairs Pitching 40

Communications Conversations

DECEMBER 1, 2016

In fact, I believe I’ve heard Ava say “I’m a grandma trapped in a millennial’s body” the last time I saw her at a Talking Points event in September. I’ve dabbled in many fields including public relations, branding, consulting, teaching, and email, digital, and social media marketing. Absolutely!

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

PRSay

FEBRUARY 27, 2017

Toyota hired Tobin to improve its image and brand among the African-American community. Many people viewed Tobin “as a queen of public relations, master of the fine art f networking, and guru of event planning, particularly among the city’s African Americans,” said the Los Angeles Time in Tobin’s obituary.

Conference 60

Conference Education Public Affairs Television 60

MaccaPR

MAY 28, 2015

NASA said they advised Hyundai about public domain footage shot inside the International Space Station, as well as footage of Earth as seen from the station, footage that - of course - was shot prior to the events depicting in Hyundai’s spot. “If If Hyundai used an actor to simulate shots on board the ISS, as Ms. Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Bad Pitch Blog

JUNE 8, 2009

No matter who your client is, or what demographic they are a part of -- old line companies with brand pedigree, start ups with deep VC funding, or a nonprofits dedicated to doing good – they will have their internal meetings during your weekly PR conference call. It is unavoidable. Then it happens. We didn’t know anything about it!”

Meeting 40

Meeting Conference Public Affairs Nonprofit 40

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

Agency 64

Agency Meeting Technology Software 64

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too.

Journalism 52

Journalism Training Consumer Tools 52

Sword and the Script

AUGUST 1, 2023

Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. The company says the investments are in response to record use of its platform for facilitating earnings calls, investor days and related investor relations events.

Software 128

Software Pitching Ethics Privacy 128

Stuart Bruce

JUNE 24, 2015

We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). These were only used where there wasn’t a suitable media outlet to place a by-lined article (earned).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Doctor Spin

MAY 21, 2023

This arrangement lets the agency become deeply familiar with your brand and objectives. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. PR agencies often create creative and innovative strategies to get your brand noticed. Public affairs (PA). Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR Matters

APRIL 21, 2016

PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. As with marketing and advertising, PR can help promote a service, product or brand. It means applying effort and creativity that is consistent and ongoing.

Reputation 165

Reputation Public Affairs Advertising Advertising 165