Deirdre Breakenridge

SEPTEMBER 9, 2019

It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies. Brands are more than their products and services today. From my research, there are several ways that leaders score positive points and can make a difference.

Ethics 218

Ethics Exercises Energy Corporate 218

Landis PR

APRIL 29, 2024

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. It is not advisable to have an employee of a communications firm present in the interview situation. For instance Google and Microsoft both have large data centers in Finland.

Radio 64

Radio Pinterest Television Government 64

Polaris

NOVEMBER 28, 2014

Does your product development team invest time and energy in new solutions it thinks your customers will want. While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Here are 7 steps to creating buyer personas to help build your consumer brand.

Consumer 154

Consumer Brand Branding Software 154

Contently - Strategy

JANUARY 14, 2020

It’s simple: Your content strategy pillars lie in the intersection between what your audience cares about and what your brand cares about. What your brand cares about. These are the reasons your brand exists. For GE, it’s the future of energy and the industrial world. Where your brand and audience meet.

Strategy 128

Strategy Exercises Content Marketing Energy 128

Shift Communications

MARCH 3, 2016

With nearly 34,000 attendees from across 85 countries and 2700 speakers across 1200 sessions, it’s a marketing spectacular where major brands and startups alike can put their brightest feathers on display as the tech elite converge on the former sleepy town of Austin. Julie Frey. Account Manager. Sara Lasseter. Senior Account Executive.

Interviews 60

Interviews Conference Creativity Community 60

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. I’d never use “xerox” as a verb after having represented a competitive brand of copiers.

Agency 140

Agency Enterprise Energy Retail 140

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Consider the big picture.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

We talk about a brand’s unique selling proposition (USP), but the fact is that few are truly unique. A brand story may be interesting, authentic, and even compelling, but that doesn’t mean it’s easily transformed into a feature story or interview. You don’t stand out. Differentiation is a relative thing.

Energy 168

Energy Measurement Media Relations Local 168

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February. Podcast Marketing PR Case Studies video.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February. Podcast Marketing PR Case Studies video.

Case Study 59

Case Study Study Video How To 59

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? They are your partners and brand representatives, working to achieve your business goals.

Communications 99

Communications Comparison Exercises Interviews 99

Cision

AUGUST 4, 2016

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. We are witnessing profound changes in the way that we generate, transmit and use energy in our lives.

Pitching 0

Pitching Energy Media Relations Social Media 0

Prohibition

JUNE 8, 2023

An external microphone will improve audio quality in amateur videos, ensuring your viewers can hear you clearly and are especially helpful if a lot of the content you share on social media features interviews and ‘pieces to camera’. See how we work with brands to bring ideas to life across social media.

Video 62

Video Social Media Instagram Media 62

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February.

Course 52

Course Case Study Strategy Energy 52

Cision

MARCH 16, 2016

You have to fight to get journalists and influencers to care about your story, and it takes energy and effort to nurture those media relationships. So where do you begin in engaging influencers who could write about your brand or quote you in an article? Public relations is a tough job. Learn how with Cision’s free tip sheet!

How To 120

How To Energy Print Pitching 120

Mindful Marketing

DECEMBER 28, 2019

It has to do with building brands. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million. Unfortunately, Burberry isn’t the only brand known for trashing its own inventory. Burberry has about 50 stores in the continental U.S.

Fashion 67

Fashion Energy Chemicals Retail 67

Beyond PR

JUNE 12, 2018

They take great pride in being associated with your brand, and they will go out of their way to share their loyalty and recruit new customers to the fold. As a result, you should focus significant energy on identifying and cultivating your superfans. Lady Gaga often ends an interview by saying, “Paws up!”

Brand 49

Brand Branding Groups Fashion 49

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. A great example of this is Amazon.

Storytelling 40

Storytelling Brand Branding Wireless 40

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February.

Course 40

Course Case Study Strategy Energy 40

Contently - Strategy

MARCH 22, 2021

They also developed a dramatic “sonic brand”—the NFL on Fox pregame music—that would soon have half of America running through a brick wall—and to the TV—the moment they heard it. ?. Create narrative podcasts with unique premises instead of just doing another generic interview show. In particular, hire journalists.

Television 122

Television Content Marketing Sports Marketing 122

wiredPRworks

APRIL 27, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February.

Strategy 52

Strategy Case Study Marketing Energy 52

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. With so much competition in the marketplace, how can brands stand out? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PRSay

JULY 23, 2019

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

Conference 98

Conference Internal International Travel 98

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Social media provides amazing opportunities for companies and brands to increase exposure and tell their stories. Google “Microsoft Nazi robot.” Don’t be too thin-skinned.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Barokas

JULY 6, 2017

After reading an article about Pied Piper’s mediocre tech in the show’s TechCrunch-like publication, Code/Rag, an enraged Richard demands to set up an interview with the reporter, C.J. Richard Hendricks is forced to meet with the head of PR before the interview to work on his communications skills. Cantwell to set the record straight.

Energy 68

Energy Interviews Conference Report 68

Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes.

Storytelling 119

Storytelling Examples B2B Chemicals 119

The Resolution Blog

NOVEMBER 17, 2015

It’s through those conversations I have seen a new energy and more importantly, better results. I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. I’m happy to report back that things have changed.

eBook 120

eBook Print Conference Measurement 120

PR 20/20

JUNE 18, 2019

In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. brands that use AI have a serious competitive advantage over those who don’t. John's University Watch the full interview, The Future is Marketer + Machine (Video). Learn More Truths About Marketing AI.

Marketing 53

Marketing Conference Technology Interviews 53

wiredPRworks

APRIL 27, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February.

Strategy 40

Strategy Case Study Marketing Energy 40

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Most earned media stories (what we call the editorial features and interviews that result from our efforts) take time to germinate, and an off-and-on strategy is a sure momentum-killer. Participate.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Is there a difference in how you approach PR for these organizations versus for other brands? What are the best tactics for brands to get more media coverage?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Buzzstream

JULY 7, 2021

In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies. The first branded strategy identified unlinked mentions of Truliant. Non-Brand Strategies.

Case Study 113

Case Study Study Strategy Leadership 113

wiredPRworks

MAY 8, 2021

Barbara Rozgonyi is a WIRED PR in 4D Business Development Consultant for entrepreneurs, startups and companies who want to attract attention, build their brand, and grow fast. Add speed or energy to something. We start with a 90-minute interview about you, your business and your goals. ” inc.com. Turbocharge* Marketing.

System 52

System Marketing Creativity Energy 52

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . But as journalists’ inboxes have become that much more cluttered, they don’t want to expend energy on trying to guess at the meaning behind your pithy wordplay. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations.

Pitching 98

Pitching Consumer How To Education 98

Communications Conversations

FEBRUARY 6, 2018

I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. Every day I get the opportunity tell our company’s story about where and how we are breaking new ground in the building and energy industries. Tell us more about your current role and what it entails.

Energy 68

Energy Corporate Travel Internal 68