Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

Employee 74

Employee Brand Branding LinkedIn 74

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Walmart uses employee-generated content to thank front-line workers.

Social Media 198

Social Media Brand Branding Employee 198

NewsWhip

OCTOBER 24, 2023

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. If you’d like to find out more about how you can monitor your brand, check out our networks here.

Reddit 78

Reddit Brand Branding Film 78

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

Training 120

Training Employee Social Media Company 120

Waxing UnLyrical

OCTOBER 15, 2023

As of 12:30-ish pm ET this afternoon, I got back on Facebook… albeit with my account “restricted.” My Facebook profile was hacked early August. So, even though I was getting reset links from legit FB employees, the FB tech-o-sphere treated them the same as hackers. The post I’m Back On Facebook (Maybe).

Facebook 40

Facebook Social Media System Employee 40

NewsWhip

DECEMBER 7, 2023

This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason. Disney and Apple are the two top brands being mentioned in articles about the issue. But ultimately, that’s not what captured the most attention.

Brand 78

Brand Branding Retail Viral 78

NewsWhip

SEPTEMBER 16, 2022

One article in particular was able to capture so much public interest that it ended up being the biggest brand story in August, sneaking into the line up as it was published on the last day of the month. . Let’s take a look at what other brands and stories stood out in August. Apple employees voice opinions on returning to the office.

Banking 78

Banking Community Brand Branding 78

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Communications Conversations

MAY 23, 2022

In fact, according to the data in the report, it appears most companies are using social listening in a minimal way to track brand mentions and brand sentiment. There’s so much opportunity here for brands. And it’s a huge miss for brands. Companies are leaving a lot on the table here. It sure could.

Company 178

Company Reddit Employee Facebook 178

Ishmael's Corner

OCTOBER 26, 2014

People often assume that I’m anti-Facebook just because I’m the only human being in Silicon Valley without a Facebook page. For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. You instantly bring out the humanity of the brand. Singapore Airlines Hero Photo on Facebook.

Airlines 134

Airlines Storytelling Facebook Internal 134

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Given the addition of timeline to Facebook’s configuration, people on the hunt would do well to make Facebook work for them instead of the converse.

Facebook 160

Facebook How To Construction Insurance 160

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants.

Social Media 117

Social Media Brand Branding Media 117

Communications Conversations

AUGUST 21, 2015

Facebook was abuzz. But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? Meanwhile, 52 percent trust employees of that same company.

Case Study 60

Case Study Employee Study Guidelines 60

Communications Conversations

SEPTEMBER 3, 2019

Facebook is pushing Groups now, as exhibited by the promotional videos like this. And, we know, anecdotally, that more people are tiring of the Facebook feed each day. In my research for one client last year, I came across the Dental Hacks Facebook Group. Sure, the easy answer is for brands to start groups of their own.

Groups 68

Groups Brand Branding Facebook 68

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. Being unreasonable during a time of national emergency is not soon forgotten.

Communications 105

Communications Brand Branding Policies 105

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Activists, employees and customers are demanding that companies take public stands on issues those parties consider important. But they may disagree with the stances companies end up taking.

Corporate 144

Corporate Report Survey Employee 144

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Build and Establish Thought Leadership. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

Imagine Facebook without Mark Zuckerberg, or Tesla without Elon Musk. CEOs have a key role as conduits to various stakeholders, including shareholders, employees, and the press. Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually. It’s essential to strike the right balance.

Corporate 182

Corporate Analysis Reputation Trends 182

Polaris

MARCH 16, 2016

Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. It’s not difficult to guess why Facebook considers captions important. Many advertisers don’t bother.

Video 100

Video Facebook Advertising Advertising 100

Shift Communications

SEPTEMBER 28, 2015

On Friday, September 24, Facebook rebooted its Notes feature. Should you immediately leap to Facebook Notes? After publishing, I shared on my brand page and had a colleague share on their personal profile as well. As of this writing, brand Pages are unable to create Notes. The short answer: no SEO benefit yet.

SEO 60

SEO Facebook Employee Web 60

Axia PR

AUGUST 15, 2017

When people “like” your company’s Facebook page, it means they want to receive the information your company has to offer – whether it’s deals and specials, interesting content or other resources. They’re probably a fan, a customer or an employee, and they like your brand.

Facebook 54

Facebook Social Media Resources Employee 54

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Communications Conversations

MAY 4, 2016

The Skimm only has 15 full-time employees, so the Skimmbassadors have been a HUGE part of publisher’s success over the last couple years. The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. Brand lesson : Never underestimate the power of free stuff. By word of mouth.

Case Study 60

Case Study Employee Study Software 60

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

Community 93

Community Facebook How To Web 93

Communications Conversations

JUNE 11, 2021

You know, that document you post to your social pages (or link to on your web site) that outlines what your fans, customers, partners, vendors and employees can and cannot do on your social media pages. Many brands have been in the middle of this over the last year–and in many cases, it hasn’t been pretty. ” [link].

Guidelines 190

Guidelines Community Social Media Examples 190

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

Axia PR

AUGUST 16, 2017

When people “like” your company’s Facebook page, it means they want to receive the information your company has to offer – whether it’s deals and specials, interesting content or other resources. They’re probably a fan, a customer or an employee, and they like your brand.

Facebook 48

Facebook Social Media Resources Employee 48

Flack's Revenge

OCTOBER 15, 2020

Those with known brands and large social media followings can directly reach large audiences. It’s because well-known brands are safer stories. It led to a lot of comments and chatter on social media, and teeth gnashing about the state and future of media and PR. Obvious questions include: Will others follow suit? Emily Fang.

Leadership 282

Leadership Social Media Trends Facebook 282

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

Communications Conversations

MAY 22, 2018

Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” But, by and large, Employer Brands are still largely managed by HR teams. It’s time for communicators to step in and help manage these Employer Brands.

Communications 83

Communications Brand Branding Wikipedia 83

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Brand trust isn’t discretionary. In uncertain times, intangibles like brand trust are even more valuable.

Comparison 296

Comparison Advertising Advertising Reputation 296

NewsWhip

MARCH 2, 2023

engagements on Facebook and Twitter. For context the top two recipes had more Pins on Pinterest than all of the articles combined had engagement on Facebook and Twitter. Texas Roadhouse wins at Facebook The steakhouse chain was the second most engaged in terms of coverage, and this came from a variety of sources.

Pinterest 78

Pinterest Comparison Local Instagram 78

Communications Conversations

NOVEMBER 3, 2014

When you think of holiday posts from brands on networks like Facebook, Twitter and Instagram, isn’t this what we’ve come to expect? On the other hand, when I looked at my Facebook and Instagram feeds last Friday, they were FULL of creative, interesting and downright funny Halloween get-ups and wishes.

Instagram 90

Instagram Brand Branding Creativity 90

Communications Conversations

SEPTEMBER 19, 2019

However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet. Instead, we’ve seen very few brand case studies so far. This isn’t surprising considering the following factors: Brand social teams are already taxed.

Brand 60

Brand Branding Pinterest Case Study 60

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100