Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 175

Facebook Community Advertising Advertising 175

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Brand trust isn’t discretionary. In uncertain times, intangibles like brand trust are even more valuable.

Comparison 296

Comparison Advertising Advertising Reputation 296

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Activists, employees and customers are demanding that companies take public stands on issues those parties consider important. But they may disagree with the stances companies end up taking.

Corporate 145

Corporate Report Survey Employee 145

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. Photos via the BledCom Facebook page with thanks.

Communications 129

Communications Software Internal International 129

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

Onclusive

SEPTEMBER 27, 2017

For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours. Empower Your Employees and Advocates. Dell has trained over 10,000 employees on social media through their Technology Solutions Training Portal.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Cision

JUNE 20, 2015

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. 1. Low-Level. 2. Medium-Level.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

NewsWhip

MARCH 15, 2024

Brands are now increasingly looking to identify real-time cultural trends across social media. When reading social media data you never know what you might find, and a great deal of what I look for depends on the research brief that I set up with our internal partners.

Data 78

Data Social Media Consumer Trends 78

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. Rapid Fire Round.

Employee 174

Employee Reputation Internal International 174

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Employee advocacy. Personalization. Closed groups.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 70% said “improving employee retention and engagement.”. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc.

Marketing 195

Marketing How To Measurement Advertising 195

ReimaginePR

AUGUST 15, 2016

Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. After you’ve researched and brainstormed, come up with a solid plan for how you’re going to unveil your new brand. Develop a strong brand identity. Galvanize Your Employees Behind Your Rebrand. Click Here.

Employee 120

Employee Social Media Education Brand 120

Flack's Revenge

DECEMBER 11, 2018

Too many brands still operate in output-only mode and then wonder why no one has noticed. You need to have a way of activating stakeholders on social media, like employees, because their efforts are likely to go further and advance a brand’s efforts. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media Facebook 149

NewsWhip

DECEMBER 9, 2021

Last Wednesday, just one day after plans for the company to go public hit the wires, the Better.com CEO Vishal Garg shocked the world when he fired 900 employees on a Zoom call, and the apology he’s given since then has actually done little to help. Media and Public interest to articles about Better.com CEO firing employees.

Crisis 78

Crisis Instagram YouTube Employee 78

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 120

Social Media Conference Media Corporate 120

PR in High Definition

AUGUST 21, 2018

Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand. In recent years, brands have attempted to create new marketing techniques, particularly on social media, to try and break through the noise. Perceptions of innovation.

Brand 54

Brand Branding Trends Social Media 54

Communications Conversations

OCTOBER 4, 2018

For starters, there’s this trend line: Then, you look at the huge growth in Facebook Messenger over the last few years: And then you see this insane growth curve for WhatsApp: Clearly, private messaging is taking off as a primary way for people to communicate on their phones (and, to an extent, online in general).

Trends 109

Trends Marketing Instagram Social Media 109

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MAY 4, 2021

It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. The company will monitor 35,000 podcasts to the sources it monitors for brand mentions for it’s customers. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio.

Tools 100

Tools Survey Pitching Analytics 100

Melissa Agnes

MAY 21, 2014

Hooters, the restaurant chain that is well known for their busty women-only staff, claims to have had their Facebook page hacked recently when a disgraceful joke about rape was posted to their timeline. … And P.S. “If hacked means somebody internally gave away your password, then that’s not a hack.”

Case Study 213

Case Study Crisis Study Facebook 213

PR in High Definition

JANUARY 26, 2022

As consumers and investors alike increasingly value strong action when it comes to the environment, brands can no longer afford to announce a climate target and call it a day. Maintaining synergy through employee comms. Some things to consider in your comms planning. Investing in sustainable climate action.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. Photos via the BledCom Facebook page with thanks.

Communications 59

Communications Software Internal International 59

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 106

Interviews Publicity Technology Social Media 106

Communications Conversations

NOVEMBER 2, 2017

And, we got things started by conducting a Facebook Live right from the press conference at home plate. impressions of people using that hash tag on Twitter and Facebook. It was, essentially, an internal newspaper for the University of St. We started planning for the game last October when it was announced. In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. 1) Provide social media training for everyone that operates as an admin on a brand account. Your social media manager needs to be more than someone who just knows how to schedule posts on Facebook. Facebook isn’t Twitter, right?

Social Media 239

Social Media Crisis Training Media 239

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Employee advocacy. Personalization. Closed groups.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

Cision

OCTOBER 31, 2015

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Brands need to be on these sites and learn how to listen to what’s being said about their products and services. Read the full-length “LiSTEN” e-book today!

System 120

System Social Media Media Data 120

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." Making decisions on behalf of our clients, we become part of the brand management team. How will horizontal management affect employees? -

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

AUGUST 25, 2015

It’s not rocket science, and if you’re willing to put in the time, you likely can learn a lot that will benefit your brand. You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list. Another option is hiring an intern. Second, you might just need a nudge in the right direction.

Social Media 120

Social Media Media Internal International 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.

Small Business 168

Small Business SMB Local Viral 168

Burrelles Fresh Ideas

MAY 14, 2024

Know Platform Accessibility Features Today, accessibility is integral to all popular social media platforms, including Facebook, Instagram, Threads, X (formerly Twitter), TikTok, and others. Keeping up with the latest social media dialogue about your brand or business is crucial in PR. You can connect with David on LinkedIn.

Social Media 93

Social Media Media Video SEO 93

The Resolution Blog

JULY 9, 2018

You should still share it internally. As well as increasing morale (or learning about what needs to change), sharing internally could also amplify reach and sales. many of which, despite having knowledge of the product, still have buying power and will be making decisions to buy from your brand or the competitor.

Retail 168

Retail Internal International Twitter 168