Agility PR Solutions

JUNE 28, 2021

Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. YouTube is a took which marketers should focus on. Some marketing and digital PR strategies for marketing on Youtube: 1.

YouTube 161

YouTube Strategy Brand Branding 161

Stern + Associates

JULY 21, 2023

This scenario exemplifies the core essence of digital PR, a proactive approach to disseminating brand stories and fostering meaningful interactions within the interconnected digital sphere. It goes beyond the brand visibility aspect of SEO, which primarily focuses on improving a brand’s visibility in search results.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. But what happens if they don’t link?

Brand 62

Brand Branding How To SEO 62

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Brand Mentions. Conversions. Sales matter more than anything else. Site Traffic.

Digital PR 88

Digital PR Measurement How To Tools 88

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. I previously did this by opening every single article in a new tab on Google News, which usually resulted in 40+ tabs.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Reactive digital PR. Proactive digital PR. Planned PR campaigns.

Digital PR 62

Digital PR Analysis B2C Examples 62

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Are the waters safe for social media marketing? Should brands hedge their bets?

Social Media 174

Social Media Marketing Media Facebook 174

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. Find out what people are searching for in Google and on your site. Why is this important?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Strategy 88

Strategy Marketing Reputation Survey 88

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Buzzstream

SEPTEMBER 30, 2021

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. Do we think Google wants to reward this long-term?

Digital PR 71

Digital PR How To Reddit Engineering 71

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater. Did you know?

SEO 131

SEO Engineering Google Study 131

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Google only cares about three, but five is twice as good as three. That’s a good question.

Internal 62

Internal International Insurance Insurance 62

The Proactive Report

OCTOBER 26, 2017

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. Hats off to investment research and rating firm Morningstar and their marketing and PR staff for doing just that today. WSJ is promoting the article with a Google ad on the brand search for Morningstar.

Brand 100

Brand Branding System Google 100

ZudePR

JULY 27, 2016

His reply: We googled ‘ancient oakwoods’. He took an extremely niche interest (unsurprisingly, Google tells me no-one is searching for this term), googled it, and chose one of the few areas of Europe where these trees grow. Solo PR Fast forward to the present and I was reminded of this exchange when I wrote a post last week.

Google 60

Google Wireless Digital PR Meeting 60

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. PR and content play vital roles in managing and accelerating the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

MARCH 29, 2016

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Previously Marketing Director for Cision. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Q2: How does a brand set goals for their content?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Previously Marketing Director for Cision. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Q2: How does a brand set goals for their content?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. But there are some significant upsides to building a media list yourself: Google’s New Email Spam Requirements In Feb 2024, Google and Yahoo announced significant changes to their email requirements to help eliminate spam.

Construction 62

Construction How To Media Google 62

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate 100

Corporate Leadership Brand Branding 100

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries.

Trends 62

Trends SEO Viral Social Media 62

Rock the Status Quo

MARCH 19, 2015

It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. Isn’t that what a brand is all about – helping your business stick in the mind of your audience?

Reputation 100

Reputation Brand Branding YouTube 100

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. In fact, it’s time to do just the opposite.

Digital PR 264

Digital PR Marketing Infographics Video 264

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post.

Trends 147

Trends Instagram Creativity Small Business 147

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Some will have specific words to include in a subject line; others may also want the entire pitch in a Word Doc or Google Form. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 68

Tools Marketing Advertising Advertising 68

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

Landis PR

DECEMBER 18, 2023

It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59