Critical Mention

JANUARY 29, 2021

People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. SCHEDULE A DEMO. Engagement. Krushan Bari.

Brand 135

Brand Branding How To Radio 135

NewsWhip

SEPTEMBER 21, 2023

The demand for real-time insights grew and the technology adapted to meet this demand. The biggest brand crises of 2023 Read now Consider a hypothetical scenario in which your organization uses predictive analytics and detects a potential crisis before it escalates. Data collection allowed us to reflect on past events and their impact.

Analytics 88

Analytics Media Crisis Insurance 88

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands. This is where public relations (PR) plays a crucial role in the blockchain industry.

Reputation 52

Reputation Advertising Advertising Education 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

NewsWhip

NOVEMBER 22, 2022

In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public.

Data 78

Data Analytics Measurement Technology 78

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Stern + Associates

FEBRUARY 22, 2023

ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. As brands compete to successfully ride ChatGPT’s popularity wave, communications efforts have become incredibly important. What is unique about your product?

Communications 62

Communications Technology Software Resources 62

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Take Stock of Your IP and its Potential.

Technology 177

Technology Comparison Case Study Privacy 177

Onclusive

MAY 1, 2018

For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market. Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging.

Software 150

Software Financial Measurement Report 150

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 95

B2B Marketing Measurement Social Media 95

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust.

Crisis 158

Crisis Reddit Reputation Tools 158

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. For example – say you’re a luxury cosmetics brand.

Software 0

Software Comparison Media System 0

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Truly understanding the customer journey from PR through to sale is a tough challenge that few technologies provide. However, the truth is that we can measure it. Let’s demystify the ROI of PR. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. Managing your brand in a vacuum isn’t enough; you have to understand what tactics and channels your competitors are using and how they are messaging their own brand. SCHEDULE A DEMO.

Analysis 74

Analysis Tools SEO Software 74

NewsWhip

DECEMBER 16, 2020

Request a demo. Paul Quigley is CEO of NewsWhip, a technology that empowers helps the world’s leading publishers and brands to predict and understand the stories that will engage their audiences. If you are an existing NewsWhip client, your Customer Success Manager can get you started with Crisis Dashboard. Paul Quigley.

Web 78

Web Crisis Data Trends 78

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. Today, its core remains with celebrities as the faces of major brands. There has been a constant debate among PR professionals about how to promote their brand.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

SEPTEMBER 5, 2019

Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions.

Social Media 75

Social Media Media Analysis Radio 75

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. By monitoring trending topics in your industry, you can manage your brand’s reputation.

Trends 61

Trends Viral Analysis Crisis 61

Landis PR

JUNE 26, 2023

With the proper prompt engineering, PR pros can enhance PR campaigns by delivering messages tailored to specific demos and interests. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Critical Mention

JUNE 24, 2018

When brands want to work with influencers, they look at how they get people to act. But brands have to be careful. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. PR will always be the eyes and ears of the brand.

Storytelling 106

Storytelling Technology Course Privacy 106

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

JUNE 24, 2018

Believing a source at face value without digging deeper can ultimately harm your company’s reputation and credibility. Even if your company doesn’t have a squeaky-clean record, your PR team can still have an action plan for reputation management. SCHEDULE A DEMO. He terms it “the golden hour of crisis response.”

Crisis 94

Crisis Guidelines Social Media Reputation 94

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. During a crisis, responsiveness is key to protecting your brand’s reputation.

How To 61

How To Media Crisis Crisis Management 61

Onclusive

FEBRUARY 17, 2021

To hone in on the scope and budget that’s optimal for your brand, review your communications goals, priorities and needs, and be ready to discuss where the agency can most help you move the needle given their particular expertise and resources. Using technology for PR measurement, reporting and strategic planning.

Agency 51

Agency Measurement Resources Report 51

Critical Mention

JUNE 12, 2018

Admitting flaws in decision-making or any mistake for that matter is essential to rebuilding your brand after a PR disaster. This case, which is still in the middle of a trial, was branded “the World Cup of fraud.” FIFA is responsible for running world football and the scandal tarnished its reputation.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Critical Mention

AUGUST 21, 2018

Writing it to appeal to your target audience also improves your reputation in the long run. Whether it’s a refund, store credit or a discount on their next order, it’s all about turning a dissatisfied customer into a brand advocate. SCHEDULE A DEMO. Respond quickly. The post How Do I Handle Negative Online Reviews?

Customer Service 61

Customer Service Writing Financial Local 61

PR in High Definition

JANUARY 17, 2017

Anyone working in the tech space (or who has a healthy interest in consumer technology) will know that this year’s Consumer Electronics Show (CES) has come and gone. Tech companies – as well as their marketing and PR teams – spent months planning for this event, perfecting speeches, product demos and more. Stay true to your brand.

Crisis 48

Crisis Crisis Communications Internal International 48

Critical Mention

AUGUST 16, 2018

Even for a small PR agency or department, such a platform can provide the ability to do thorough brand monitoring across numerous channels. With up-to-the-minute news monitoring tools, you can monitor your brand via social media, online press, radio and broadcast. SCHEDULE A DEMO. Having an all-in-one platform.

Media 60

Media Software Crisis Analytics 60

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Critical Mention

OCTOBER 1, 2018

Again, internationally recognized brands oftentimes don’t need to alter their logos, even if the colors are a bit offensive because they’ve already established credibility. Reputable translation/localization services like The Word Point are a great resource. SCHEDULE A DEMO. The colors.

Local 65

Local How To Internal International 65

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content. SCHEDULE A DEMO.

Data 60

Data SEO Engineering Strategy 60

NewsWhip

JULY 20, 2022

But since the digital tsunami that has taken over society began some 20 years ago, brands have had to adapt and become much more cognizant of how they’re viewed and talked about on the web. Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. .

Media 78

Media Reddit Reputation Web 78

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. PR tech news mentions. iSentia adds a new CTO.

Software 119

Software Case Study Advertising Advertising 119

NewsWhip

JULY 11, 2022

Now, brands are constantly in the public eye, amassing hundreds to thousands of clicks per day. A single tweet could be the cause of an eruption of attention, so media monitoring tools are essential when it comes to keeping track and analyzing any media coverage that may come a brand’s way. . The online world can be tricky.

Media 78

Media Web Crisis Data 78