Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

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Media Comparison Software Enterprise 370

PR for Anyone

NOVEMBER 14, 2023

For her, sponsorships are a way of collaborating with businesses and brands to bring on different types of support to her projects. Working in a jail taught her to be comfortable with conflict, address crisis and get things on track.

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NewsWhip

DECEMBER 9, 2021

What began as a three minute Zoom call has now turned into a growing crisis for Better.com, especially the CEO and other company executives. Here we’ll examine how this crisis has been covered by the media, the articles capturing the most public interest, and how the story continues to spread across social media channels.

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Crisis Instagram YouTube Employee 78

Ronn Torossian

MARCH 19, 2018

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. The post YouTube Vowing to Reduce “Conspiracy” Videos appeared first on 5WPR CEO Ronn Torossian Founder's Blog. These kinds of videos, even though they are routinely denounced … READ MORE ».

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YouTube Video Government Google 75

Melissa Agnes

DECEMBER 4, 2018

In a world where distractions are thrown at us at every corner, Attention Expert, Neen James, joins the Invincible Brand Podcast to share techniques for being mindful and intentional about where you dedicate your attention in a way that helps you prioritize the things that matter most to your business, your team, your stakeholders, and your career.

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Brand Branding Crisis Management System 133

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

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Crisis Crisis Communications Journalism YouTube 120

Cision

JANUARY 19, 2016

So how can brands prepare when local events turn into national and global crises in mere seconds? During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Could your brand manage a crisis in today’s social world? Could your brand manage a crisis in today’s social world?

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Crisis Tourism Local Crisis Management 120

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). woke up and saw a Shark Week promo as he waited for a video to load on YouTube. is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Emily Mong.

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Case Study Crisis Management Crisis Study 118

The Stalwart Blog

JULY 18, 2019

First off, it’s a great report to their core audience, it’s terrific PR, and could really go a long way to goodwill for their brand. Here’s the catch that could turn into a crisis PR if they’re not careful. Editor’s note – apologies for the $520 million reference in the YouTube video clip.

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Crisis YouTube Video Report 74

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours.

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Brand Branding How To Radio 135

Cision

MAY 3, 2016

People have gone content crazy, and it’s impacting your brand. Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. How much of that content references your brand or industry? Branded Mention Volume. Unbranded Mention Volume.

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Brand Branding Software Nonprofit 120

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

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Training Video Analysis Data 399

Melissa Agnes

OCTOBER 16, 2018

You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. This episode explores: Thoughts on how to make sure you are an “informed buyer”, when shopping for the right crisis ready advisor for your organization and its needs. What to look for in a crisis management professional.

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Crisis Management Crisis YouTube Video 84

Solo PR Pro

APRIL 27, 2020

Have you been thinking about live streaming as a method to build your brand and develop new business? Not that we want to grant the COVID-19 pandemic any credit for being a positive force, but this crisis has quickly placed us in an environment where business is uncertain and screen time is up. Written by Michelle Kane. Which platform?

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Brand Branding Energy Crisis 71

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

Melissa Agnes

NOVEMBER 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more. Listen: Watch: You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.

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How To YouTube Crisis Management Crisis 144

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

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Instagram Crisis Local Privacy 98

Melissa Agnes

AUGUST 28, 2014

The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. Read: Emory’s Excellent Crisis Communication on Facebook. They are waiting for YouTube to correct the mistake.).

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Healthcare Social Media Media Case Study 238

Melissa Agnes

DECEMBER 11, 2018

How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility. Listen: Watch: You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.

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How To Crisis Management Leadership YouTube 139

5W PR

SEPTEMBER 10, 2020

In their global ads running on YouTube as well as on billboards, the words “finger lickin” are now blurred out.”. In an attempt to insert some humor, the brand released a statement saying that KFC was the “winner of the award for the most inappropriate ad slogan for 2020.” KFC was quick to pull its U.S.

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Publicity Retail Policies YouTube 128

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

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Brand Branding Community Wikipedia 100

Melissa Agnes

NOVEMBER 6, 2018

You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. The post Tips For Building Strong Emotional Connections In A Virtual World appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Virtual communication can breed misunderstandings and yet how many of your meetings are virtual?

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Crisis Management YouTube Internal International 178

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

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5W PR

DECEMBER 7, 2020

LinkedIn, Twitter, and YouTube trailed farther behind at 42%, 33%, and 26%, respectively. Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%). That was followed by brand awareness (64%) and driving conversions (45%). What should be a concern to brands that market to that 45% of the U.S.

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Social Media Trends Media Policies 103

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

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Radio Pinterest Television Government 64

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Brand humanization. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories.

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Social Media Trends Media Instagram 156

Landis PR

FEBRUARY 5, 2024

It encompasses the creation of a compelling brand image, fostering trust among the intended audience, and securing a solid position within the industry. These methods aim to build brand awareness, engage stakeholders, and create a narrative around your startup. Hootsuite Insights: For social listening and sentiment analysis.

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Publicity Privacy YouTube Analysis 59

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

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Pitching Media Insurance Insurance 130

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand. for every dollar invested. Reach a Wider Audience.

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Tourism YouTube Radio Social Media 157

Melissa Agnes

JUNE 3, 2014

Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. An issue is an issue and a crisis is a crisis. Today’s reality is that no matter where an issue – but especially a crisis – originates, it will develop an online presence. It doesn’t.

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Airlines Crisis Wikipedia Social Media 206

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis.

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Crisis Viral Government Crisis Communications 62

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. I am extremely excited to share Instagram tracking with our users and to see them use this feature to continue growing their brands.

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Instagram Industry Media Analytics 156

Bianchi Biz Blog

FEBRUARY 1, 2024

Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

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Marketing Newspapers Print Local 106

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They’ve built a product, service or brand and now they are ready to be known. Watch this week’s PR Tip here. The majority of my clients are established in their business. PR FOR ANYONE.

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PR in High Definition

DECEMBER 1, 2022

Increasingly, we are seeing examples of when a strong reputation with loyal customers (or fanbases) make brands somewhat ‘cancel-proof’. Crisis management has always been a significant part of public relations, but no one could have predicted the scale and reach that cancel culture might have.

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Reputation Leadership Company Crisis Management 62

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Aligning a brand with a celebrity is the oldest type of influence marketing. Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. If they’re trusted, then you’re trusted.

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Marketing Television Handbook Web 239

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated.

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Media Fashion Television Radio 162