ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Everything should map back to the overall brand narrative. Keep in mind that journalists are looking for “news” – anything that is fresh, different, or evidence of a trend. Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

Waxing UnLyrical

OCTOBER 12, 2016

I didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business. I wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. How To: Measure Success For a Product Launch.

Product Launch 40

Product Launch Measurement How To Course 40

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. You did it.

Marketing 62

Marketing Film Creativity B2C 62

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. There are many more creative approaches to achieving a positive image.

Video 108

Video Marketing SEO Social Media 108

Cision

MARCH 30, 2016

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. The key to successful PR is being newsworthy and creative. Depending on the state of your brand, you may want to improve valuation or recognition.

Creativity 111

Creativity Data Measurement Product Launch 111

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. That’s unlikely, because PR is best at building brand visibility and credibility over time. No differentiation.

Agency 205

Agency Pitching Internal International 205

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. There is a huge trend in video-based influencers taking over as major players in the industry. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand.

YouTube 116

YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

Konnect Agency

APRIL 26, 2023

Brands can leverage these unique experiences to foster customer loyalty, build brand affinity, and differentiate themselves from competitors. That’s why many businesses are turning to experiential marketing as a way to create buzz and excitement around their brand.

Agency 52

Agency Marketing Creativity Consumer 52

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Prohibition

JULY 27, 2021

With data like this, it’s a no brainer that brands need to be producing video content in some capacity to keep their audience engaged and to be part of the online conversation. For LinkedIn and Facebook, longer content that tells a story and builds a bigger picture of your brand is likely to be more engaging.

Video 62

Video Social Media Media Instagram 62

Critical Mention

OCTOBER 21, 2018

What do all of these brands have in common? Practitioners are faced with not just handling traditional crises like natural disasters and corporate scandals, but now have to face the rise of fake news, false rumors, hacks and cyber attacks, and the rise of audiences coming together to voice their outrage on a situation, issue or brand.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. In addition to simple things like dressing up for Halloween (we are into that, as you can see here) try some truly creative ideas catering specifically to your crew.

Meeting 136

Meeting Software Product Launch Agency 136

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. The access to people, brands, and agencies is unlike anything else I have seen in my career. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Beyond PR

OCTOBER 4, 2016

As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. It takes savvy, creativity and a penchant for experimentation to connect with audiences. She believes the key to successful content is balancing creativity, analytics and commonsense.

Strategy 96

Strategy How To Software Media 96

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience. Act quickly and apologize if necessary.

Crisis 186

Crisis How To Brand Branding 186

Norton's Notes

APRIL 22, 2016

Moregeous is an informative and fun read, bringing design inspiration, the latest trends, practical advice and various musings. Recognised world-wide, Abigail is a definite trend-setter known for her eclectic yet enchanting style and taste. I could spend hours on the beautifully designed website, and am always left feeling inspired.

Blogging 28

Blogging Retail Trends Product Launch 28

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? It comes down to product launches. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I always ask myself, “why would their readers care?”

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

AUGUST 25, 2021

By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. If you’re looking to share a quick, unedited clip to showcase a new product or tap into a trend – reels are the best tool to use on this platform.

Video 105

Video YouTube Instagram LinkedIn 105

Beyond PR

JULY 21, 2016

As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. Increasingly, a company’s sales team also looks to marketing for nurtured, high-quality leads, not just brand awareness.”. However, every employee is also a representative of your brand.

Brand 40

Brand Branding How To Employee 40

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Yet with so much noise at trade events, it’s hard to draw attention to your brand. Get creative to stand out. 7 ways to make an impact at a business conference. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Beyond PR

AUGUST 4, 2016

Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. Your branding should project consistency.

Social Media 40

Social Media Pinterest Media Marketing 40