Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

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Brand Branding Reputation Product Launch 52

Prohibition

NOVEMBER 3, 2023

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. Rimmel: Harnessing TikTok’s Power Rimmel, a household-name high-street beauty brand, launched its Halloween campaign on TikTok. victoriabarbae Jakie macie plany na Halloween? ?️/

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Marketing Product Launch Retail Creativity 62

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas. Use your own product. A while back, Inc.

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Crisis Communications Creativity Crisis Communications 116

Waxing UnLyrical

OCTOBER 12, 2016

I didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business. I wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. How To: Measure Success For a Product Launch.

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Product Launch Measurement How To Course 40

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

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Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Never make coverage guarantees.

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Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Everything should map back to the overall brand narrative. This way you can better map out the specific milestones that must be reached to identify where creative tactics are needed to achieve desired results. . __ .

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Strategy Media Measurement Product Launch 287

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. You did it.

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” But the best campaigns are fueled by creativity, yet informed by research. There’s a tendency to emphasize tech bells and whistles rather than the true benefit of a product or service.

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How To Interviews Measurement Storytelling 257

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Media Lists and LinkedIn.

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Social Media Media Product Launch LinkedIn 130

Cision

MARCH 30, 2016

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. Longer Videos.

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Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand. Refresh with formal creative sessions. Start with tentpole events and initiatives.

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How To Social Media Product Launch Construction 259

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences.

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Brand Branding Journalism Product Launch 60

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. The key to successful PR is being newsworthy and creative. Depending on the state of your brand, you may want to improve valuation or recognition.

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Creativity Data Measurement Product Launch 106

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

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Small Business Publicity Social Media Web 158

Prohibition

JULY 28, 2021

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. That said, the go to approach for video for corporate brands tends to be quite formal and focused on simple pieces to camera.

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Corporate Video Film Product Launch 62

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage. Step 1: Set Goals.

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YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Or they may think they’ll give it six months to change a brand image. And it shouldn’t always be about your brand. No creative spark .

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SEO Storytelling Product Launch Measurement 178

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. There are many more creative approaches to achieving a positive image.

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Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Be true to your brand.

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Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. That’s unlikely, because PR is best at building brand visibility and credibility over time. No differentiation.

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Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content.

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B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. For data-driven campaigns that rest on surveys or other research information, your data bureau will need to launch its survey or analysis well ahead of time.

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Media Relations Media Pitching Data-Driven PR 157

Konnect Agency

APRIL 26, 2023

Brands can leverage these unique experiences to foster customer loyalty, build brand affinity, and differentiate themselves from competitors. That’s why many businesses are turning to experiential marketing as a way to create buzz and excitement around their brand.

Agency 52

Agency Marketing Creativity Consumer 52

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. It’s known as a European brand and we’re here in the U.S. For example, the product launch sits with let’s say brand Y. Now we’re on the firing lines.

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Ethics Product Launch Corporate Consumer 52

PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve. Top marketers go out of their way to generate as much brand awareness as possible.

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Advertising Advertising Writing Product Launch 100

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands. Get creative with the content that you’re creating.

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LinkedIn Video How To Marketing 62

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was.

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How To Construction Product Launch Local 120

Prohibition

JULY 27, 2021

With data like this, it’s a no brainer that brands need to be producing video content in some capacity to keep their audience engaged and to be part of the online conversation. For LinkedIn and Facebook, longer content that tells a story and builds a bigger picture of your brand is likely to be more engaging.

Video 62

Video Social Media Media Instagram 62

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Often a compelling spokesperson is just what’s needed to inject vitality and extend the life of a product campaign. An expert spokesperson.

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How To Wireless Retail B2C 120

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth.

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Healthcare How To Pitching Product Launch 52

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. The access to people, brands, and agencies is unlike anything else I have seen in my career. How cool is that?!

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Education Pinterest Creativity Facebook 64

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. In addition to simple things like dressing up for Halloween (we are into that, as you can see here) try some truly creative ideas catering specifically to your crew.

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Meeting Software Product Launch Agency 136

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Product Launch 40

Product Launch Marketing How To B2C 40

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. You can always get in touch with us if you’re interested in delivering a successful luxury PR campaign.

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Video Fashion Content Marketing Product Launch 63