Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Those are all topics that interest local media. When I manufactured my MediFashions, I ordered too much, so it was difficult to come up with new designs. An accountant can talk about new tax laws and what that means for local businesses.

Publicity 331

Publicity Television Local Pitching 331

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Whether you are trying to find the perfect focus group for a product launch or a news outlet to cover your next big break, social media can give you the names you need.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. During your next live event, product launch, Q&A or as a way to show company culture, consider live streaming.

Video 78

Video Trends Strategy Marketing 78

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. Use the data to determine how your brand story corresponds with market trends. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Collect Market Data. Draft an Eye-catching Press Release.

Creativity 106

Creativity Data Measurement Product Launch 106

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. From a journalist’s point of view, one company is just a company, but a cluster of new competitors is a trend.

Pitching 205

Pitching Agency Internal International 205

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. The brand uses eco-friendly products and collaborates with colour consultants and decorating experts to promote a “people-driven decorating movement.”

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. In addition to simple things like dressing up for Halloween (we are into that, as you can see here) try some truly creative ideas catering specifically to your crew.

Meeting 136

Meeting Software Product Launch Agency 136

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. The more creative and personal you can make your mailer, the more likely it is to make a lasting impact.

Agency 52

Agency Marketing Creativity Consumer 52

Critical Mention

OCTOBER 21, 2018

Listen and monitor keywords, trending topics, advocates and names of personnel. Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. SCHEDULE A DEMO.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Prohibition

JULY 27, 2021

It’s an app that is solely dedicated to video content and allows brands and users to be really creative and tap into the latest trends. Instagram is all about visual content making it a great platform for marketers to get creative. TikTok is primarily used for short and snappy content that engages users instantly.

Video 62

Video Social Media Media Instagram 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Cision

MARCH 30, 2016

According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. Think tutorials, campaign kickoffs and product launches. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video.”. Get to the point.

Instagram 120

Instagram Video Brand Branding 120

B2B PR Sense

JANUARY 5, 2018

Product launch. The Top 8 PR Trends That Will Empower Your Business. PR instead uses creativity and analytics to tell a story that resonates with your audience. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Crisis management. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Crisis 238

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Pinterest Creativity Facebook 64

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective.

Interviews 98

Interviews Publicity Technology Social Media 98

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Buzzstream

MARCH 26, 2020

There is a huge trend in video-based influencers taking over as major players in the industry. Get creative and create a timeline graphic using a tool like Venngage. Step 10: Leave Room For Creativity. Plus, we look to build longer-lasting relationships with them and regularly offer the inside scoop on new product launches.

YouTube 116

YouTube Brand Branding Video 116

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Norton's Notes

APRIL 22, 2016

Moregeous is an informative and fun read, bringing design inspiration, the latest trends, practical advice and various musings. Recognised world-wide, Abigail is a definite trend-setter known for her eclectic yet enchanting style and taste. I could spend hours on the beautifully designed website, and am always left feeling inspired.

Blogging 28

Blogging Retail Trends Product Launch 28

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. In closing, Sharam outlined three ways that data can help tell the story in a crisis: Aggregate content and identify trends. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Brand Branding 186

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I always ask myself, “why would their readers care?” before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

NewsWhip

JUNE 10, 2021

It comes down to product launches. 17: How PepsiCo’s Creators League transforms trends into brand activations. Chris: We have to be aware of everything, quite frankly. It comes down to every customer service interaction. The post #19: Building a framework for reputation management appeared first on Newswhip.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

AUGUST 25, 2021

By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. If you’re looking to share a quick, unedited clip to showcase a new product or tap into a trend – reels are the best tool to use on this platform. TikTok – The latest trend.

Video 105

Video YouTube Instagram LinkedIn 105

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders. Get creative to stand out. Bring the news. It’s not enough to simply sponsor, exhibit, or speak at a conference these days.

Conference 95

Conference Trade Shows How To B2B 95

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Tie to current news trends. Every good plan will be chock-full of tactics.

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Creativity? Affects Communication & Demand Generation Strategies. Your Brand’s Values.

Brand 40

Brand Branding How To B2C 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.”

Film 180

Film Small Business Pitching Comparison 180

Beyond PR

AUGUST 4, 2016

Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. Be conscious of trending topics in your industry or current events that may impact your tweeting. Use the video option to tease upcoming product launches or company news. Start with listening. BONUS CHANNEL!

Social Media 40

Social Media Pinterest Marketing Media 40