Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 139

B2B Brand Branding B2C 139

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

NOVEMBER 30, 2016

The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. Why Storytelling is So Effective. Who’s doing it right?

Storytelling 40

Storytelling Brand Branding Advertising 40

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. The show is a well-oiled machine that churns out successful content year after year while presenting the same scenario and similar characters.

Communications 161

Communications Storytelling Film Training 161

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 145

Storytelling Video Groups Conference 145

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

With that in mind, here are five key cloud computing predictions that present content and PR coverage opportunities in the year ahead. Today brand customers want an experience that is as frictionless as possible. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

Trends 182

Trends Privacy Technology Data 182

Prohibition

AUGUST 3, 2023

For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so. This integration of AR into social media videos will not only enhance user engagement but also revolutionise how video marketing and the way brands showcase their products and services.

Video 118

Video Social Media Media YouTube 118

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Though I was one of the presenters , my greatest joy was sitting in the audience listening and learning from such knowledgeable and interesting peers. .” — Robert Gould, CEO, Gould+Partners.

Conference 109

Conference Internal International Storytelling 109

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Pop Culture/Creativity Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

AUGUST 13, 2015

Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. What attracted them to your brand? Set the Tone. Instagram is fun. Try Out Trends.

Instagram 120

Instagram How To Trends Storytelling 120

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. In this presentation, we'll walk you through seven ways combining customer data with artificial intelligence can forge insights that can be used to create better, more targeted content that will connect and engage readers and deliver on conversion goals.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Landis PR

OCTOBER 25, 2021

Don’t be that confusing brand or service. What works and what doesn’t varies by brand/client/organization. Embrace storytelling. Any brand/organization with people has stories. There’s never been a better time to present an organization as a collective of smart and thoughtful people. Now is the time to experiment.

Healthcare 98

Healthcare Communications Measurement Resources 98

Contently - Strategy

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Shift Communications

AUGUST 20, 2015

You’re walking into a new business pitch, do you know where your personal brand is? on a Monday, do you know where your personal brand is?? Your manager is making small talk with you by the Keurig, do you know where your personal brand is??? Here’s how: Step one: See the brand. Step two: Be the brand.

Brand 60

Brand Branding Pitching Storytelling 60

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. Organic reach on social media was also still possible for brands. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. Landsberg went on: first ask yourself, ‘why does our brand exist?’ Listen to your brand and let them tell your story. Conclusion.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Why couldn’t brands do something similar with volunteers? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. Does it include a call-to-action that will move your business or brand?

Media 96

Media Sports Agriculture Pitching 96

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”.

Banking 199

Banking Marketing Measurement Leadership 199

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

JULY 10, 2015

The brand could have used any voice-over actors, but they chose Pete Stacker and David Bickler. His voice—a suave throwback to the svelte ‘seventies—is at odds with the topic presented. Office Depot worked with Peter Thomas, a documentarian for brands like “National Geographic.” And you’re right. Make it Pop. Go for Contrast.

Video 120

Video Storytelling Local Creativity 120

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Please consider the eight habits of a masterful public relations professional I present in the book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PRSay

SEPTEMBER 13, 2018

However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. in June, I’m excited to present “Improving Brainstorming Methods to Win More Business” at ICON. to discuss Facebook Live 365: What we learned in a year of digital storytelling. Winning new business.

Conference 81

Conference Internal International Creativity 81

PRSay

SEPTEMBER 19, 2017

Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. They are innately creative.

Measurement 135

Measurement Analytics Data Conference 135

wiredPRworks

MAY 23, 2022

Present your profile to match the audience you want to target with benefits or accomplishments that highlight your expertise to draw them in. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

JUNE 13, 2019

From there, he considers the story of the business opportunity the entrepreneur presents. “It More important, it shows the entrepreneur’s ability to present a compelling story that will appeal to customers. Why the brand matters. It quickly boils down to one question in my mind: ‘Who cares?’”

Enterprise 139

Enterprise Pitching Company Employee 139