ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations. Think purpose-driven brand PR is for consumer sectors?

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

MARCH 29, 2018

They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders. This Week in Enterprise Tech/This Week in Tech. As it affectionately calls itself, TWIT’s This Week in Enterprise Tech boasts the highest production value of the list.

Enterprise 160

Enterprise B2B Interviews Engineering 160

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

His accomplishment has helped cement a reputation as an authority in a poorly understood sector. We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Jerry McGuire (1996) – Reputation Management. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

APRIL 20, 2021

most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 That was just the sales data from just one product that I could prove; the blog supported a dozen products, each with its own distinctive brand and reputation.

B2B 105

B2B Leadership Marketing Blogging 105

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Looking to buy enterprise software? When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Signal AI Acquires Kelp . Terms were not disclosed.”. TVEyes rolled out a new website.

Publicity 85

Publicity Survey Enterprise Pitching 85

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Stephen Waddington

JUNE 13, 2018

The best defence is monitoring, planning and bringing together a team experienced in front line communication and ongoing reputation management. Consequently, crisis preparedness must sit at the heart of international organisations and any location around the world must be equipped to manage a response.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Flack's Revenge

NOVEMBER 29, 2021

PR featured especially prominently in this epsiode due to the way Season 2 ended: Kendall Roy had turned on his dad during a press conference on national TV, taking a blowtorch to the enterprise over sexual abuse and coverup allegations related to their cruise line business. Draft an alternative corporate manifesto. Just Like the O.J.

Pitching 156

Pitching Conference Enterprise Course 156

Sword and the Script

JUNE 30, 2020

A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. He suggests having “brand communication (corporate comms) report to the CEO and have sales activation (public relations) report to the CMO.” Unbundle PR.

Report 116

Report Publicity Survey B2B 116

Flack's Revenge

NOVEMBER 29, 2021

PR featured especially prominently in this epsiode due to the way Season 2 ended: Kendall Roy had turned on his dad during a press conference on national TV, taking a blowtorch to the enterprise over sexual abuse and coverup allegations related to their cruise line business. Draft an alternative corporate manifesto. Just Like the O.J.

Pitching 156

Pitching Conference Enterprise Course 156

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software.

Measurement 116

Measurement Communications Survey Web 116

Bianchi Biz Blog

OCTOBER 5, 2020

However, the ones I’m most proud of are those not based on an announcement or press release and instead are enterprise stories that have perhaps started with a tiny hunch or tip or general curiosity into a person or topic. Any article that meets that criteria is one that I’m proud of. But that’s not my job.

Transportation 92

Transportation Meeting Report Media 92

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. IT professionals play the most impactful role in the enterprise purchase process.”.

Data 87

Data Enterprise Survey Instagram 87

Stern + Associates

MARCH 6, 2014

It’s a natural inclination: TED has acquired a reputation as an ?ber Once inspiring and one-of-a-kind, TED is now a commercial enterprise, imitated by dozens of other platforms looking to mirror its success, its value watered down by the sheer number of speakers who have appeared there over the years.

Conference 78

Conference Enterprise Leadership Reputation 78

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Alert consumer brands to emergent reputation threats . Certainly at a standard to drive corporate decision making – not just comms.” .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. These are investments in relationships, reputations, loyalty, brand cache and content. Should marketing be a profit center?

Marketing 60

Marketing Conference Software B2B 60

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? Knowing who the media are improves your reputation, so that journalists view you as a resource – rather than a pest.”. governance. embezzlement. “If

How To 121

How To YouTube Pitching LinkedIn 121

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations.

Enterprise 44

Enterprise Financial Journalism Report 44

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Axia PR

DECEMBER 15, 2021

Smart corporation communications executives know that all it takes is a single public relations crisis to bring down even the biggest enterprises in the industry. The moment there's a reputation crisis, you can expect your company to suffer greatly.

Crisis 62

Crisis Reputation Enterprise Construction 62

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations.

Enterprise 28

Enterprise Financial Journalism Report 28

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

Technology 248

Technology Company Enterprise Community 248

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Where do you think we’re at as an industry in terms of PR at the moment? And that’s like sort of a good clarifying exercise to start.

Media 202

Media Storytelling Technology Data 202

PR Conversations

SEPTEMBER 22, 2015

Other strategic areas that relate include interpreting numbers and translating them into meaningful data about reputation, organizational issues, crisis management and so on. However, most often the person leading the corporate communications department is male. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. GAI has the potential to make even the most realistic-looking email phishing scams look like child’s play.

Enterprise 78

Enterprise Reputation Crisis System 78

PR Job Coach

SEPTEMBER 28, 2016

Yet again corporate America comes ashore with another stark example of why "behavior is all that matters." Hat tip to Shel Holtz for the "ship to shore" inspiration and reminder that solid moorings are required for a stellar reputation. It is how you act and not what you say that drives image and brand.

Enterprise 100

Enterprise Reputation Employee Corporate 100

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches.

Software 135

Software Enterprise Data Internal 135

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Rather, AI will be used to create a lot of filler and SEO bait.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches.

Software 78

Software Enterprise Data Internal 78

Sword and the Script

JUNE 21, 2016

For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. Henry Ford is often attributed as saying, “You can’t build a reputation on what you are going to do.” B2B companies can, and often do, build reputations based on what they are going to do.

Insurance 66

Insurance Insurance B2B Corporate 66

Cision

SEPTEMBER 30, 2015

Every associate in our organization contributes to the customer experience; therefore, an enterprise-wide approach is critical to ensuring we’re able to deliver a consistent and great brand experience.”. A training program, specific to social media, keeps employees all on the same page and aligned with your brand’s goals.

Social Media 120

Social Media Report Media Training Training 120

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120