Contently - Strategy

MAY 8, 2019

Brands create content for investors, analysts, job candidates, the press, etc. Each segment has a unique appeal that benefits your brand in some way. Now, marketing and sales are supposed to collaborate and complement each other like Holmes and Watson. But that handoff breaks down far too often on both sides.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Contently - Strategy

APRIL 17, 2019

Aesop wasn’t a marketer. Most of his lessons concern life in general, but some apply neatly to business and marketing. It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Marketers care about growth. Most marketing tasks start with “how” questions.

Content Marketing 84

Content Marketing How To Marketing Banking 84

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Solo PR Pro

APRIL 11, 2017

Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. Today, content marketing is integral to owned strategies and critical to brand awareness, outreach and thought leadership.

Infographics 40

Infographics Content Marketing Trends B2C 40

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? Why are these two factors so important in your content’s success? At a minimum, your plan should include: Brand personas.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver.

Case Study 80

Case Study Study Brand Branding 80

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. However, if your goal is to build brand awareness or image, it is essential your video is easy to watch, hear and understand. Why can’t we just do it ourselves?”.

Video 100

Video Brand Branding Content Marketing 100

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

JULY 11, 2023

“Dadfluencers” are individuals who have gained popularity and influence on social media platforms by sharing content related to fatherhood, parenting, and family life. They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads.

Brand 55

Brand Branding Instagram Community 55

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Here’s five of them that all marketers should know about. This is an exciting update from Twitter and could introduce new and creative content ideas for social media marketers.

Social Media 62

Social Media Trends Marketing Media 62

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks.

How To 100

How To Media Pitching Reputation 100

The Proactive Report

JUNE 30, 2015

Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. of UK and US agency and brand professionals put this at the top of their list. Almost half (48%) felt that their content was not creating any customer engagement. Could there be a correlation here?

Tools 100

Tools Strategy Content Marketing Measurement 100

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

Beyond PR

MARCH 18, 2016

Every brand has an identity. It’s up to brand managers and marketers to pinpoint what makes that identity unique and play to those strengths. Depending on your brand’s expertise, planning content around the holidays and other seasonal events can be a great way to newsjack topics that naturally align with your vision.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Sword and the Script

MARCH 10, 2020

The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. Company blogs are not journalism, but the best performing ones take a journalistic approach to content. Long-form content is just half of the equation.

Blogging 95

Blogging Company Journalism Study 95

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs. Humanizing your brand is essential to its success.

Marketing 75

Marketing eBook Case Study Measurement 75

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. According to Smart Insights , 49% still don’t have a digital marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy. Why the Marketing Growth Hackathon™? It helps you to define the “who.”.

Strategy 62

Strategy Marketing Internal International 62

Flack's Revenge

SEPTEMBER 1, 2021

Who’s going to rise to defend our industry’s punching bag, documents that seem cookie cutter, useless, all too often written poorly with trite, overly cheerful quotes and obscure buzz words? Appeal to more minor writers and content creators and partner with them.” But that does not impress me. I WILL, GODDAMNIT!!!!!!

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Social content is simple. Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement. Locate brand-appropriate social influencers. It’s being used across a wide array of industries, including PR and marketing.

Pitching 136

Pitching Tools Agency Resources 136

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

Contently - Strategy

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. What Is a Buyer Persona?

Survey 99

Survey Data Interviews Reddit 99

Cision

FEBRUARY 25, 2016

Today’s constant flow of content is creating a problem for Fortune 500 companies. Yet, only 37 percent of marketers say they have a documented content marketing strategy. When a user comes to Twitter, they expect different content than when they come to Pinterest. Your brand needs to meet these expectations.

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

PR 20/20

SEPTEMBER 25, 2017

It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences? Determine what will be the most valuable information for you and your team, and your marketing goals and strategy.

Conference 62

Conference Marketing Local Advertising 62

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

Marketwired

DECEMBER 21, 2015

Feature releases, which are typically focused around an evergreen topic rather than breaking news to be shared right away, can allow you to appeal to people with a variety of niche interests, and reach markets outside your industry. Think of a feature release as a piece of content you can recycle. How to Leverage Medium for Your Brand.

Writing 100

Writing Blogging Newspapers Travel 100

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” AI is not exactly the threat many marketers portray it to be.

Marketing 50

Marketing Training Data Ethics 50

PR Fuel

JUNE 9, 2021

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. These tips can set your press release and content marketing strategies up for success. Then, you can boost brand exposure and reach new customers. Writing press releases is also a cost-effective marketing strategy.

Small Business 64

Small Business How To Writing Conference 64

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. Content Marketing: Don’t Make Home Improvements to Rental Property. Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) Earned and branded media drive awareness and trust in B2B. 1) Earned and branded media drive awareness and trust in B2B. The answer is no.

Study 61

Study Survey B2B Advertising 61

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Author House. Friesen Press. Mill City Press.

Print 120

Print How To Local Customer Service 120