Remove Brand Remove Consumer Remove Customer Service Remove Reputation
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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service.

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Reputation Considerations Before Going “All In” On ChatGPT and OpenAI

Reputation Us

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so?

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Three Reputation Considerations Before Going “All In” On ChatGPT and OpenAI

Reputation Us

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so?

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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. Negative reviews can hurt your brand’s reputation and turn away potential customers.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

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Purpose Driven Branding

5W PR

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. Despite this big shift in philosophy, such change takes time.

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Power of WOM: 3 reliable word-of-mouth marketing strategies

5W PR

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Reputation Management.