Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else.

Brand 145

Brand Branding Healthcare Enterprise 145

Cision

OCTOBER 16, 2015

According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media. ” Consequently, publishers of online media struggle to control the promotion of specific content over others. Ability to Decide What Is Presented. Commentary.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. It makes content accessible and helps audiences understand what you’re trying to convey. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice.

Study 128

Study Brand Branding B2B 128

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 93

B2B Marketing Measurement Social Media 93

Cision

DECEMBER 5, 2015

Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach.

Journalism 120

Journalism Brand Branding Content Marketing 120

Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

AUGUST 4, 2016

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. What type of content are you working on?

Brand 120

Brand Branding Guidelines Storytelling 120

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This is why audience identification is so important to marketing.

B2B 160

B2B Leadership Marketing Software 160

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. consumers say they are suspicious of news content. Traditional news outlets like The New York Times and The Washington Post have reported double-digit increases, and cable news ad revenue is up a whopping 25%. Here’s why: 1. Credibility is paramount.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

ImPRessions - Crenshaw Communications

JULY 22, 2019

According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content. Traditional news outlets like The New York Times and The Washington Post have reported double-digit increases, and cable news ad revenue is up a whopping 25%. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. CONTENT STRATEGY AS A COMPETENCY.

Strategy 149

Strategy SEO B2C Engineering 149

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Brands will need to become more human. Reporting : All reporting ran (and is now automated) through HubSpot. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. Apple is the stylish design-driven leader in consumer tech. I’m also a music lover.

Brand 120

Brand Branding Technology Big Data 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing.

Brand 60

Brand Branding Content Marketing Film 60

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. Changing consumer behavior. 5 Steps to a Performance-Driven Content Marketing Strategy.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% billion by 2024.”.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

PR 20/20

OCTOBER 14, 2015

Content marketing has drastically altered the consumer-to-brand connection—from in-your-face advertising to a mutually beneficial relationship. According to the newly released CMI 2016 B2B Content Marketing Research Report , 88% of organizations use content marketing.

Content Marketing 40

Content Marketing Marketing B2B Advertising 40

Sword and the Script

JULY 27, 2021

I believe the nuance is this is really an explosion in DIY PR and digital marketers moonlighting in PR. There’s no chance a bona fide reporter (or reputable blogger) will bite. However, reporters still must wade through all these messages – hundreds a day in some cases. Research reporters and reach out to the right ones.

Media Relations 172

Media Relations Media Pitching Survey 172

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 90

Community How To Marketing Data 90

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. The key focus should always be about the consumer.

Survey 88

Survey Storytelling Consumer Analysis 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch “For every reporter employed in America, around six people work in public relations: a few too many, some might think.” In Edelman’s mid-20th Century America, the ratio of PR professionals to reporters was nowhere what it is today. Thoughtful content-marketing paired social media scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. I wasn’t trying to shoot the messenger, after all, a reporter said those words. Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. The appetite is there.

Writing 177

Writing Pitching Report Industry 177

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 89

Video Strategy Marketing Instagram 89