New research gauging consumer stress finds levels today just slightly below uber-stressful holiday levels—what brands can do
Agility PR Solutions
APRIL 23, 2024
What’s stressing consumers out? New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season.
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