ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard. Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. But where do PR teams find third-party influencers?

B2B 136

B2B Brand Branding Trade Shows 136

The Hoyt Organization

SEPTEMBER 21, 2023

Challenge As a direct lender, Mountain Funding carved out a strong niche in the opportunistic financing market. The firm was expanding into the development company market and was on the verge of making its first expansion. This was to become the first phase of our rebranding efforts, and the launch of the ‘new and improved branding.

Real Estate 52

Real Estate Company Trade Shows Conference 52

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. For example, a company, Kraton, unveiled a new brand identity at K 2016. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. These platforms have come to dominate how billions get their information, and they can offer marketers easy ways to connect with an audience and generate buzz before, during, and after events.

Trade Shows 88

Trade Shows Conference System Social Media 88

Cision

JULY 24, 2017

Event speakers can have that same effect on a conference. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Since these announcements are so common, it’s easy to fall into the trap of treating them that way.

Trade Shows 209

Trade Shows How To Conference Examples 209

Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. In addition, Nordstrom is the most popular Pinterest brand with 4.4

Pinterest 196

Pinterest Instagram Brand Branding 196

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Will this replace the need for multi-day marketing conferences?

Marketing 52

Marketing Instagram Facebook Consumer 52

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Bianchi Biz Blog

FEBRUARY 22, 2024

When used strategically along with more traditional PR and marketing techniques in the unique B2B automotive OEM market, social media can help boost SEO, driving traffic to your online properties and amplify your company’s position as an expert. PR can help you build your brand awareness and stay top-of-mind with all the right people.

Automotive 65

Automotive Technology SEO Engineering 65

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. Booths are broken down in minutes, carpet is rolled up in seconds and before you know it, the conference hall is transformed back to an empty concrete room in the blink of an eye. Write a Powerful Post-show Press Release.

Trade Shows 72

Trade Shows Video Writing Conference 72

PR 20/20

JUNE 22, 2022

How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. For conferences and trade shows, teams can also take advantage of the app’s business card scanner.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . For example, a company, Kraton, unveiled a new brand identity at K 2016. Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. Events — especially large ones — can put your brand center stage, which is not where you want to end up if something goes wrong. “No

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

PR 20/20

MARCH 2, 2023

Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month?

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Depending on booth size, this should begin several months prior to the show.

Technology 86

Technology Automotive Trade Shows Hotels 86

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Start here.

Healthcare 60

Healthcare Trade Shows How To Conference 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

5W PR

MARCH 28, 2018

Held in Anaheim, CA, this year’s Natural Products Expo West drew over 80,000 attendees and more than 3,000 innovative brands. Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. Experiential Marketing.

Retail 60

Retail Trade Shows Consumer Trends 60

PR Fuel

JUNE 9, 2021

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. These tips can set your press release and content marketing strategies up for success. Then, you can boost brand exposure and reach new customers. Writing press releases can help you generate brand awareness and recognition.

Small Business 70

Small Business How To Writing Conference 70

Sword and the Script

MAY 16, 2020

And that’s the theme for this week’s Unscripted Marketing Links [UML]. About three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. The vast majority of media relations hinges on relevancy.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

DECEMBER 30, 2017

It forced me to learn new skills in digital, it’s made me a better writer, I’ve met interesting people through writing that I’d have never met otherwise, and it’s enabled me to refine a skill that I believe is going very important to marketing over the next few years: audience development. This post just keeps coming up!

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

The Hoffman Agency

MARCH 22, 2019

The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion. What this means is that the F&B market will grow to become an even larger pie than before. The team learned some extremely valuable lessons.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. Do the new automaker players that are moving into the market know you?

Automotive 68

Automotive Technology Engineering Trade Shows 68

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. When creating your visuals, maintain brand consistency, too.

Writing 88

Writing How To Media Guidelines 88

The Hoffman Agency

MAY 23, 2018

The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion. What this means is that the F&B market will grow to become an even larger pie than before. The team learned some extremely valuable lessons.

Trade Shows 28

Trade Shows Conference Industry Internal 28

Prohibition

JANUARY 3, 2017

Although it’s been around a while now it’s still a fresh and exciting way to communicate for brands and influencers alike, and while this is unanimously true for all live streaming platforms, twitter live has the vital retweet component, meaning the right content will spread, and spread fast.

Twitter 48

Twitter Social Media Trade Shows Video 48

ImPRessions - Crenshaw Communications

MARCH 31, 2017

For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

Cision

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. Trade shows and events offer the perfect opportunity for companies to experiment. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1.

Industry 195

Industry Trade Shows Marketing Film 195

Communications Conversations

MARCH 3, 2015

I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. Or, that you would be able to produce entire brand videos right from your smart phone? The fall of content marketing tech.

Technology 60

Technology Content Marketing Social Media Facebook 60

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals.

Conference 95

Conference Trade Shows How To B2B 95

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. A ‘single brand’ virtual event will struggle to replicate that value.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. If you attend industry trade shows or conferences, don’t keep what you learn under wraps.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. Trade shows and events offer the perfect opportunity for companies to experiment. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1.

Industry 76

Industry Trade Shows Marketing Film 76

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. PR confers third-party endorsement. For smaller firms, PR can reduce marketing spend. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads.

Advertising 178

Advertising Advertising B2B Reputation 178