Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370

Brand Branding Media Measurement 370

Agility PR Solutions

NOVEMBER 15, 2023

Trust is a holy-grail imperative for brands and businesses today, with consumers and other stakeholders becoming more skeptical at every turn. But this elusive metric poses a host of challenges for leaders—how exactly does a business entity earn trust, what indicators inform its progress, and how do you know when you’ve succeeded?

Measurement 113

Measurement Company Consumer Brand 113

Agility PR Solutions

OCTOBER 2, 2023

Consumer expectations for the brands and businesses they engage with and purchase from have, as we know, ballooned well beyond the perennial criteria of old: price and quality.

Company 101

Company Brand Branding Measurement 101

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. This will enhance the reputation of the company.

Reputation 195

Reputation Corporate Brand Branding 195

Agility PR Solutions

JUNE 24, 2020

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. The study measures […].

Measurement 147

Measurement Consumer Brand Branding 147

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. For example, being included on Oprah Winfrey’s “favorite things” list can make a company. A case in point is the brand S’well. This enormously impactful earned media placement became the tipping point for the company’s sales and momentum. Does EMV even matter?

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

DECEMBER 8, 2022

When it comes to public relations efforts and campaigns, companies have to keep track of a lot of different metrics to better understand the performance of their efforts. Brand impact. Through great public relations campaigns, companies can promote themselves and their solutions effectively. Media reach.

Measurement 88

Measurement Comparison Reputation Industry 88

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Measuring Reader Engagement and Brand Impact. We call this practice of continuous storytelling, measurement, and amplification, “Growth PR”.

Analytics 284

Analytics Content Marketing Corporate Company 284

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. 2% said none of the above.

Measurement 86

Measurement Survey Web Software 86

Agility PR Solutions

JUNE 8, 2020

Providing a great customer experience is hard enough, but quantifying and measuring the results is another challenge altogether. The post Companies still struggling with measuring CX ROI—which leading brands are doing it right? appeared first on Agility PR Solutions.

Measurement 78

Measurement Company Brand Branding 78

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. What are their overall goals, and how does your work and theirs play into the overarching strategy of the company? Who is Influencing the Influencer? Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Agility PR Solutions

JUNE 27, 2023

Brand reputation refers to how consumers perceive a specific brand based on its image, values, and performance. It is a critical factor that influences consumer behavior and drives the success of a business.

Reputation 78

Reputation Measurement Brand Branding 78

Cision

DECEMBER 21, 2017

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Do you want to raise brand awareness? By how much?

Measurement 272

Measurement Strategy Software Analytics 272

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 172

Measurement Communications Banking Survey 172

ImPRessions - Crenshaw Communications

MARCH 20, 2018

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. 2017 US Reputation Dividend Report.

Corporate 160

Corporate Reputation Measurement Financial 160

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. To learn more about this partnership, please contact us at info@onclusive.com.

Company 150

Company Enterprise Measurement Data 150

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 185

Measurement Communications Analysis Data 185

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will.

Strategy 87

Strategy Brand Branding Leadership 87

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. They might be looking for ways to back up next year’s budget proposal, or to prove how indispensable they are within the company. Which of our actions are we measuring and how are we assessing those?

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Stern + Associates

AUGUST 23, 2022

And these days, corporate reputation is often dictated by what leaders say about key issues that might have little to do with the actual products or services their companies sell. Today, customers, clients and stakeholders are looking beyond brand positioning. How does that topic relate to the company? What’s your goal?

Company 88

Company Communications Corporate Measurement 88

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. This has become a key initiative for many companies. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together. The post Bringing PR Measurement Into the Digital Era appeared first on Cision.

Measurement 198

Measurement System Data Technology 198

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Early into the social distancing phase several brands quickly acknowledged the situation through visuals.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

Retail 170

Retail Brand Branding Privacy 170

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).

Facebook 138

Facebook Brand Branding Measurement 138

5W PR

FEBRUARY 28, 2024

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 151

Brand Branding Reddit Pitching 151

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers. Avoid hashtags like #sternmarketingstrategy2023.

B2B 111

B2B Social Media Company SMB 111

The Proactive Report

APRIL 13, 2018

Brands and organizations are naturally interested in the journey of their customers, supporters or members. To raise awareness of a brand or product is a common business goal – it’s the first step of the stakeholder or customer journey. Measuring awareness. Is the traffic to your site from your brand-URL increasing?

Measurement 138

Measurement Analytics Google Social Media 138

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

Agility PR Solutions

JUNE 17, 2021

Communicators are well aware that the customer experience is the most meaningful objective in building brand loyalty and trust today, but what about the rest of your organization’s leaders? The post Getting on the same page: Company alignment around customer journeys critical to CX success appeared first on Agility PR Solutions.

Company 148

Company Measurement Brand Branding 148