5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Take a look at your goals and determine how measuring sentiment fits into that.

Analysis 156

Analysis Measurement Government Examples 156

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

5W PR

MAY 24, 2024

Storytelling Fintech companies, among a sea of competitors, must stand out. These stories dive into the company’s mission, its influence on the financial ecosystem, and its future vision. Targeting audiences effectively The media landscape is diverse, and PR helps fintech companies navigate it strategically.

Financial 78

Financial Privacy Infographics Leadership 78

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. Recent B2B marketing video statistics.

B2B 135

B2B Video Marketing Survey 135

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Branding 111

Branding Brand How To SEO 111

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. User Experience or UX sits at the intersection of branding, design, usability, and function when it comes to a product or service. What is UX?

Branding 78

Branding Brand Infographics Analytics 78

Contently - Strategy

MAY 9, 2024

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Then, choose an issue that’s interesting to them — perhaps a common problem they’re faced with, or a case study of successful companies in your industry. Be descriptive and professional.

Writing 119

Writing Case Study Study Brand 119

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Having a dedicated PR tool that integrates into your website hands control back to PR Managers.

Branding 88

Branding Brand SEO How To 88

Konnect Agency

JUNE 8, 2022

Users who visit can piece together our brand story by simply scrolling from the top of the webpage to the bottom— no pages to bury yourself in that might result in the loss of critical information. Since our brand refresh in May, Konnect has seen +125.28% increase in session duration on the website, 38% of that coming from mobile.

Branding 52

Branding Brand Mobile Analysis 52

Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle?

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Long are the days when producing a low or average quality content was enough to raise the awareness and make brands visible.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Contently - Strategy

AUGUST 15, 2024

In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. Is it to attract new customers to your brand, to increase brand loyalty, or to close the deal on a specific product? From there, outline your specific goals, making sure they’re measurable and achievable.

Content Marketing 64

Content Marketing Strategy How To Marketing 64

Prohibition

MAY 14, 2024

Meta reveals new AI-powered ad tools Along with Meta’s many additions to social media advertising tools in the past couple of years, it is now introducing machine learning-powered creator recommendations for brands in Instagram’s Creator Marketplace. Following this, Meta revealed another interesting AI update.

Advertising 62

Advertising Advertising Social Media B2B 62

Cision

NOVEMBER 20, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. So, companies and organizations of every size, shape, and category are embracing influencer marketing as the savior. But it needs to get more measurable, and strategic, and specific. It must be amplified.

Marketing 255

Marketing Infographics Video Content Marketing 255

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI.

Tools 147

Tools Radio Data Analytics 147

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Eighty-eight percent of marketers agree that interactive content helps brands differentiate themselves, and research shows that interactive content is twice as likely to engage a web visitor than static content.

How To 71

How To Infographics Data Web 71

Deirdre Breakenridge

MARCH 23, 2016

Owned (company blogs). Visuals (photos, infographics, etc.). Measurement. We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand. Tell them that all PR is content , and content is made up of: Channels. Earned (publications like The New York Times). Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Brands often have baseline style guides, but style guides aren’t enough. As a program gets off the ground, you should have baseline information about where your brand stands currently.

Data 157

Data Data-Driven PR System Analytics 157

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Are you using social media to get closer with people to build your own personal brand? You may come in contact with leaders and business professionals every day.

Infographics 266

Infographics Communications Leadership Social Media 266

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. For example, fraudsters will buy stock in a company traded on pink sheets.

Software 91

Software Banking Technology Corporate 91

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Every strategy needs goals so that you can measure your progress.

Digital PR 113

Digital PR System Infographics Banking 113

Shift Communications

JANUARY 2, 2019

Now the questions include: What can I do to manage and enhance the reputation of my company? How do we establish an employer brand? Objectives must be specific and measurable. A company’s narrative should be regularly explored to ensure it still holds true. Measure and Improve. Is it time to double-down on video?

Analysis 95

Analysis Infographics Internal International 95

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. From my perspective, he noodles around in some code for an hour, and then the next time I see him, his company’s traffic reaches a new high.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

JULY 12, 2024

Refresh tone & voice It can take a second for new companies and brands to nail down their tone and voice. And LinkedIn actually recommends updating your brand guidelines every few years to keep your brand identity fresh and consistent across all your marketing channels. Ensure images load quickly.

How To 52

How To Engineering Guidelines Google 52

Cision

OCTOBER 16, 2017

There are dozens of companies that provide media databases and there are hundreds of thousands of PR/comms professionals that use them to identify the right influencers for their story. The challenging part is first finding the right influencer for your brand. take my name off ur list! — Bob Evans (@bobevansIT) October 11, 2017.

Media 149

Media Pitching Data Technology 149

The Proactive Report

FEBRUARY 25, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Every strategy needs goals so that you can measure your progress.

Digital PR 100

Digital PR System Video Twitter 100

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? However, quality might mean many different things to different people at a company. Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Quality vs quantity.

How To 71

How To SEO Google Examples 71