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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370
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Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

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How to Make your Messaging Stick

Onclusive

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370
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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. .

Strategy 287
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How Influencers Support Your Current PR Plans

5W PR

This gives companies unmatched opportunities to work with an influencer marketing agency to amplify their brand messages, boost engagement, and drive tangible outcomes. Partnering with the right influencers helps companies to achieve a number of positive goals.

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Stay one stead ahead of issues with the Foresight Framework

NewsWhip

Simply put, this is an ongoing awareness of the internal and external challenges your company could face. It identifies how a mix of company priorities dovetail and interact with the prevailing political, economic, and social environment at any given time. An FMCG brand could measure its own brand alongside plastic waste and inflation.

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Why You Should Incorporate Social Media Into Your PR Plan

Remote PR Jobs

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Performance Metrics.