Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

Cision

APRIL 28, 2017

It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. Thus the genesis of our Shareholder Communications 365 Study. If just a startup but with a web presence under construction, perhaps; more mature business, no. But I am a tad bias.

Infographics 174

Infographics Comparison Construction Study 174

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). By “advertisers” the report means big brands – think CPG – that spend a lot of money on marketing, including traditional Madison Avenue-style marketing.

Creativity 77

Creativity Study Survey Advertising 77

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. Sign up for free ebooks, webinars and other resources (i.e.

Resources 53

Resources Marketing SEO Engineering 53

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. But it’s also increasingly important to lead generation and sales. but be sure to qualify the data.

Leadership 81

Leadership Reputation Measurement Video 81

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Communicators turn senior managers into thought leaders.

Infographics 63

Infographics Corporate Policies Reputation 63

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. You have had an opportunity to work with a variety of brands – from McDonald’s and T-Mobile to B2B tech companies and non-profits. Anything creative!

Agency 60

Agency Creativity Infographics eBook 60

Waxing UnLyrical

OCTOBER 19, 2015

If you hear crickets when you tell your brand’s story, don’t give up just yet. A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Pedal-powered Storytelling.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

APRIL 18, 2016

User-Generated Content Landmines to Watch Out For (Infographic). Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.”

Infographics 40

Infographics Analytics eBook Banking 40

Waxing UnLyrical

SEPTEMBER 28, 2015

6 Rules of Thumb for Successful Brand Publishing. Why: “In order to be effective, brand content must be mapped to business objectives and be appealing,” says Ancita Satija as she explains (right here on WUL!) the six principles you need to consider in order to publish your brand successfully. Do brand names matter?

Infographics 40

Infographics Television Conference Writing 40

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. It might mean providing quick tips in a video or on an infographic. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find.

Publicity 63

Publicity Small Business Advertising Advertising 63

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. Let’s get into it. Long-form, report style content.

Infographics 160

Infographics Data Blogging Mobile 160

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? It’s called the cover photo, and most brands fail to fully optimize this real estate.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

JANUARY 6, 2016

Right now and in the year ahead, following these hand-picked steps would be a good way to build a magnetic social media presence for your brand. The most effective brands on social media are ones that let their brand image and positioning spill over into the social sphere. Multimedia Is The Way to Go. Build a Voice.

Social Media 120

Social Media Media Airlines Video 120

ReimaginePR

SEPTEMBER 5, 2016

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. This means photos, infographics and other graphic elements that break up large chunks of text. Click To Tweet.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

JUNE 11, 2016

In effect, the champion organization for the commercialization of content marketing, and by extension blogging, has perhaps, unwittingly, also demonstrated why this trend for publishing, community-building and audience development is so important. The brand is the gatekeeper. Marketing Integration Still Reigns .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. My team at outreach software builders Prezly helps communications teams get out of Excel hell.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Make sure you pay attention to the Organic CTR score , which evaluate what percent of searchers are likely to click on the organic, web results. Community Building and Social Media Hacks. Monitoring is crucial for your brand and Talkwaker alerts makes it easy and FREE.

Nonprofit 76

Nonprofit Tools Marketing Skype 76