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How brand journalism is changing, according to TD Bank’s Chad Mitchell

PR Daily

The VP of corporate & public affairs and head of content & digital platforms for the Canada-based bank shares his secrets for brand journalism in 2022. You can trace the evolution of the modern brand journalism playbook through Chad Mitchell’s career.

In modern reputation management, brand journalism is an essential tool

PR Daily

How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation. What is the content mix that will protect your brand’s reputation?

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Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.

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Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism.

Brand journalism metrics surge during pandemic

PR Daily

No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum. Brand journalists are delivering relevant, timely and insightful stories to their audiences every day. Brand Journalism The Consultant is In

How visual storytelling is changing the way brands earn attention

PR Daily

You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. 21 for our Brand Journalism Virtual Workshop—and take charge of your own story ]. Knowing what your brand stands for and its purpose is paramount in successful marketing campaigns.

How to use brand journalism to engage your community

PR Daily

The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality.

10 tips for building a community around your brand

PR Daily

In the wake of the previous year’s events, topics like sustainability, social justice, diversity and inclusion and voting with your dollar have taken center stage in mainstream consumer conversations—and these consumers are looking for brands that stand for similar values. Is your brand ready?

4 Brands Running Successful Brand Journalism Programs

Cision

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions.

Create shareable content: 5 Hollywood storytelling tips

PR Daily

Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. So we always made sure to apply Hollywood storytelling norms when we created our best videos.”.

What powerful visual storytelling looks like in health care

PR Daily

We need to “up” our visual storytelling game. They know what good storytelling looks like, and content creators need to keep up and stand out. The post What powerful visual storytelling looks like in health care appeared first on PR Daily.

Brand journalism positions biotech leader

PR Daily

The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. Vita was produced after the company completed a brand positioning effort in conjunction with Ogilvy several years ago. FREE GUIDE: The 7 questions you should be asking about brand journalism ].

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Show off your brand’s family. That can better power your content and expand your brand’s reach.

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

That’s what brand journalists do. And yes, brand journalism is filling the gaps for overextended news outlets. Many of our brand journalism clients are doing really impressive work covering this story. He specializes in brand journalism and building news desks.

How brand journalism fills the void as media outlets dwindle

PR Daily

There’s another way to tell your brand story: Do it yourself. Brand journalism—sometimes called corporate journalism or corporate media—can increase website traffic, educate stakeholders, publicize the organization’s good deeds and attract customers. Brand Journalism

3 Rewards to Reap From Brand Journalism

Cision

Gone are the days of pushing your brand’s message to your audience through traditional advertising. The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Your brand should have a similar mindset, though your motives may be different.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the missing ingredient when things go wrong, the secret weapon behind new branding success. Is “storytelling” on it its own really enough to make your brand stand out?

5 tips for being a brilliant brand journalist

PR Daily

The goal of brand journalism is to build awareness of your company by reporting stories focused on your audience, not the company. For communications professionals getting started in brand journalism, research is even more essential.

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Free White Paper! Build a Brand Journalism Program

Cision

So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions. Make sure your brand journalism plan is concentrated on your brand’s goals.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. But, they frequently fail to let that human side of the story come through because they’re so worried about promoting the brand. Forget about the brand for a moment.

Content marketing and brand journalism best practices

PR Daily

Want to boost your brand’s reputation and turn your organization into an authoritative industry voice? You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Give your organization the upper hand in content and learn how to: Blast away barriers to great storytelling in your organization.

Trust your talent: How backing off micromanaging makes for stronger branded stories

PR Daily

Learn how The Weather Channel’s Ally Hirschlag builds trust-based relationships with writers in her brand newsroom. As any editor working in a brand newsroom will tell you, brand journalism and content marketing are not mutually exclusive. Brand Journalism

Brand journalism is the new PR

PR Daily

Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC. See the full agenda for the Brand Journalism for Corporate Communicators Workshop here. Increase readership and brand loyalty by using 10 specific email techniques.

Using Snapchat for storytelling is a brand journalism win

PR Daily

To help capture the New Year’s Eve revelry in Times Square, The New York Times relied on common social media platforms, but also turned to an emerging avenue for storytelling—Snapchat. is among a growing number of news media outlets—including NPR , CNN , ESPN and The Wall Street Journal —that are adding Snapchat to their storytelling toolboxes. The content’s brief life span isn’t deterring professional storytellers from giving Snapchat a try.

How brand journalism boosts U. of Alberta’s visibility—and reputation

PR Daily

The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members. Look no further than the University of Alberta’s brand journalism site, folio , which hosts and posts robust reporting on a tantalizing array of topics related to science, tech, business, research and wellness. What’s next for U of A’s brand journalism efforts? The post How brand journalism boosts U.

Branding lessons from the relaunch of the Ford Bronco

PR Daily

Make no mistake: attaching its best-known brand name, which is virtually synonymous with the muscular mythology of gasoline, onto a fully electric car was a significant risk on Ford’s part, one that wasn’t without a significant amount of backlash from fans.

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UGC a great option for brands during the coronavirus crisis

PR Daily

User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Your storytellers aren’t in the office to participate in interviews and videos? Kaplan: The platform really depends on the brand and their demographics.

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5 ways to infuse emotion into your storytelling

PR Daily

Not if you tell emotional stories that connect audiences to your brand. So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s A good story is where we can see ourselves in it, not the brand,” she says. “It’s

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Ragan Communications Chief Executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, says communicators should stop begging the media and instead become the media. Brand journalism is not a product pitch,” he says. “It

Google upgrades family leave perks for workers, brands flummoxed by the metaverse and Glossier lays off 80+ following 2021 expansion

PR Daily

A new report from ListenFirst shows that many brands just haven’t figured out the “metaverse” yet. The study surveyed brand marketing and analytics professionals about the future of social media marketing.

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Hospital draws readers with rich storytelling, brand journalism

PR Daily

That's why the Atlanta-based Shepherd Center has used a content strategy based in rich storytelling from its newsroom to catch the attention of new media outlets. The newsroom is the center of the hospital's storytelling through articles, photos and videos. Perhaps it's natural that a hospital filled with heart-wrenching and inspiring stories would take a brand journalism approach.

Essential questions to ask about brand journalism

PR Daily

If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Vibrant, creative storytelling is a lot more fun than churning out bland press releases, drab copy and mind-numbing white papers. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go?

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism.

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0, Access is brand journalism’s gift that keeps on giving. RELATED: Jim Ylisela is hosting a Brand Journalism 2.0

The Best Storytelling Posts of 2019

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day.

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Great storytelling never goes out of style, after all. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. journalism.

Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports

PR Daily

The soda brand launched its grant program in 2020 as a response to the uptick in outdoor recreation during the pandemic as outdoor organizations struggled with declines in funding. Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more.

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5 reasons PR should own brand journalism

PR Daily

Communicators are butting heads over brand journalism. Public relations, marketing and members of digital teams often wrestle over control of brand journalism. Who is best suited for brand journalism initiatives? Brand journalism campaigns need a strategy. In most PR departments today, employees at nearly all levels are expected to understand their brand’s business goals.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

Motorola offers insights on multi-year effort to develop brand identity

PR Daily

The team recently announced its new brand platform, “Power to empower,” as the tech company looks to have an identity beyond its revolutionary products. In a marketplace where consumers are differentiating brands based on corporate values, it’s not enough to have a great product.