PR for Anyone

OCTOBER 1, 2020

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. Now with most interviews, even television, being virtual, it’s a good idea to prepare how an interview might go and have those questions ready. It's a 10-day challenge.

Interviews 130

Interviews Publicity Communications Television 130

Shift Communications

APRIL 27, 2018

How do brands stay relevant or become obsolete within a year. What’s most fascinating about today’s consumer landscape, aside from the need to be new (and understatedly cool), every hour, is the challenge for brands to do much more above and beyond anything they have ever had to do to entice, engage and retain their customer.

Television 68

Television Consumer Retail Community 68

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4

Sports 85

Sports Television Advertising Advertising 85

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 74

Radio Television Media Local 74

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. It’s really exciting to be a communicator right now.”

SEO 136

SEO Television Measurement Google 136

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon.

Advertising 322

Advertising Advertising Privacy Television 322

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. But, this is a blog about PR, communications and media relations, so enough about the plot summary. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated.

Media 162

Media Fashion Television Radio 162

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Guests share the stories and strategies that helped them grow their startups into well-known successful brands. Recent Guests: David Blaine (Magician), Marco Canora ( chef, restaurateur and television personality), Debbie Millman (Author, Designer, Host of Design Matters podcast).

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

AUGUST 18, 2015

But for brands, connecting with your audience can be much more difficult. Gary Vaynerchuk , business builder and owner of VaynerMedia , knows the secret to attracting your audience: quality content and effective communication. Here are six of Gary Vaynerchuk’s top quotes on successfully communicating on social media: 1.

Communications 120

Communications Social Media Television Radio 120

Critical Mention

NOVEMBER 17, 2021

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. “We’re excited to support Critical Mention as they make podcasting more transparent for brands and open up exciting opportunities for the industry.” ” About Podchaser.

Analytics 126

Analytics Radio Television Measurement 126

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours. million albums.

Advertising 190

Advertising Advertising Radio Television 190

5W PR

FEBRUARY 7, 2017

A brand will find a celebrity to endorse their products. Then, the brand pays that celebrity, who in turn goes on their social media and mentions the product. Kylie Jenner is one celebrity who posts pictures of herself wearing Fashion Nova jeans, and mentions the brand in her caption for the photos.

Brand 79

Brand Branding Marketing Social Media 79

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. For us, communications is the world’s most powerful tool for change. It is not advisable to have an employee of a communications firm present in the interview situation. Finland’s largest commercial television channel is MTV3.

Radio 64

Radio Pinterest Television Government 64

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. What do you hope to accomplish in your new role as vice president of communications at Smithsonian Channel? Have you ever had to deal with a major brand crisis?

Television 120

Television Crisis Crisis Management Fashion 120

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Social media also allows for direct communication with potential donors and supporters.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

PRSay

MAY 5, 2020

As business leaders and communicators continue to comply with social distancing guidelines, they are uniquely challenged to produce new forms of content that can cut through the clutter and deliver engaging and effective messaging. You can deliver a well-produced piece that maintains brand integrity while also keeping your social distance.

Video 203

Video Film Energy Local 203

Agility PR Solutions

NOVEMBER 10, 2021

Gone are the days of television and print ads being the do-all and end-all of marketing. Interactive marketing is a two-way communication approach where the brand’s marketing efforts are […].

Marketing 78

Marketing Television Print Social Media 78

PRSay

NOVEMBER 15, 2023

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. What is an “employees first” approach to internal communications?

Employee 127

Employee Internal International Storytelling 127

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

MARCH 18, 2020

Within today’s new dynamic, communications professionals have to be more strategic than ever. Coronavirus conversations are omnipresent, meaning communicators can’t operate as if their work is businesses as usual. It’s a challenging time to be a communicator, but that doesn’t mean that your work grinds to a halt.

Resources 214

Resources Pitching Television Radio 214

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. The ability to analyze the effectiveness of branding or creative messaging elements.

Media 221

Media Measurement Analysis Television 221

Critical Mention

MAY 7, 2020

COVID-19 has altered the way we all communicate with one another for the time being. . People have shifted to social media communication on sites like Twitter and Facebook. People have shifted to social media communication on sites like Twitter and Facebook. Resources: [link] [link] [link] [link]. Priscilla Osorio.

Media 113

Media Radio Television Sports 113

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns. This resulted in huge success. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Prohibition

AUGUST 19, 2022

Podcasts have risen in popularity significantly over recent years and they can be a very powerful tool for businesses wanting to reach their target audiences and communicate key messages. Here we’ve taken a look at the background of podcasts and why it can be useful for brands. How to get your brand involved with podcasts.

Television 62

Television Advertising Advertising Instagram 62

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution. Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution. Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Ethical Voices

SEPTEMBER 26, 2022

The most important ethics priority for healthcare communicators. I started in cable television. I did a stint in the nonprofit sector, which I want to say, if you really want to get to know a community, the nonprofit sector is something you should do. Brands also come under attack from people using pseudonyms.

Healthcare 68

Healthcare Ethics Communications System 68

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

In PR , we often create client events to generate brand visibility. One reason for the rush was that the discussion was related to a television show featuring our client, so we wanted to make it happen when the series was still airing. The post How To Pull Together A PR Event – Fast appeared first on Crenshaw Communications.

How To 211

How To Television Groups Leadership 211

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are you most excited for in your new role as director of communications at Klick Communications? What did you learn from that experience?

Television 120

Television Travel Tourism Pitching 120

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 106

Marketing Newspapers Print Local 106