Beyond PR

JUNE 8, 2016

It will not just improve your media relations, but also the brand content you offer directly to online audiences. As you build relationships with the media, find out what they need and follow through with those elements. While social media and mobile have changed the news industry, some old school rules still apply.

Media Relations 40

Media Relations Media Journalism Print 40

Bad Pitch Blog

JANUARY 13, 2016

Like when pitching blogs and social media were still new. Interview Briefs, Spokespeople & So-Called Media You Should Avoid : We look well beyond the front end of the media relations process. So it’s not even close to the the equivalent of printing out every post. Don't get me started.

Pitching 40

Pitching Media Relations Media Big Data 40

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Burrelles Fresh Ideas

OCTOBER 24, 2023

Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. Contact us to discuss your specific needs.

Strategy 96

Strategy Ethics Social Media Data 96

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) It’s important to ride the wave of media momentum as far as it can possibly go.

Report 136

Report Interviews Pitching Construction 136

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. Finally, three months later, we got the interview on the books. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

Sword and the Script

JANUARY 20, 2018

A page within the printed report document triggered the experience for investors.”. This example is particularly interesting to me because investor relations has a lot in common with PR and corporate communications. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications.

Case Study 98

Case Study B2B Study Marketing 98

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Will it run in print?”. After all, there’s a certain cache to seeing one’s name in print. Now that’s a coverage report,” he would say.

Print 120

Print Interviews Pitching Conference 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. Contact us to discuss your specific needs. To connect with Katie, you can follow her on Twitter.

Community 91

Community How To Marketing Data 91

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The book is a multi-author project led by Dr Martina Topi?

Government 103

Government Education Print Ethics 103

5W PR

AUGUST 27, 2020

Therefore, pitches to decision-makers in radio, TV, print, and digital newsrooms should be tailored to meet the expectations of the decision-makers, while communicating the essence of an SMT. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Travel Radio Interviews 68

Stephen Waddington

MAY 8, 2018

There are 25 chapters in the book. 3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. There’s widespread recognition that the NHS is on a knife edge. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

PRSay

OCTOBER 1, 2018

If I said, “We’ll open next Friday,” and hotels started taking reservations or tours started booking and then we didn’t open, people would say, “Why did you say it would open and it did not?”. You have to know the media outlets — what print journalists need versus what broadcast reporters need versus what radio people need.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

PRSay

JULY 22, 2016

I studied the book, “Cutlip and Center’s Effective Public Relations,” by Glen Broom and Bey-Ling Sha, in-depth while following the study guide provided at www.praccreditation.org. She leads the agency’s integrated marketing and communications planning, digital and print presence, and media relations.

Study 60

Study Nonprofit Print LinkedIn 60

Cision

SEPTEMBER 29, 2016

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Download Cision’s Media Targeting & Database Solutions Buyer’s Guide and learn how to select a media targeting solution that will help you achieve your communications goals.

Pitching 0

Pitching Journalism Writing Print 0

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. That includes face-to-face, print, radio, TV and today online including Twitter.

Social Media 150

Social Media Twitter Radio Sports 150

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Stuart Bruce

MARCH 19, 2015

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed. The book isn’t really that much about PR. I think the last is perhaps the greatest threat. .”

Publicity 60

Publicity Reputation Corporate Leadership 60

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Prohibition

SEPTEMBER 28, 2019

Compose a press kit/portfolio that features all of your media coverage . You could do this the traditional way and print out hard copies of your media coverage and display it either in a book or frame key pieces throughout your office/workspace.

Media 48

Media Case Study Company Print 48

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

Writing 84

Writing Google Meeting Airlines 84

Scott Public Relations

JUNE 26, 2020

The second, related to the first, introduces a relatively new concept: accountability for determining that published information is true. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It’s sponsored content, which is a form of advertising, which is unquestionably paid media.

Software 119

Software Case Study Advertising Advertising 119

PR Insiders

AUGUST 26, 2021

You improve your odds of media success anytime you can link your expertise and message to what print journalists are already writing about, and what radio and TV talk show hosts are already talking about. With our guidance, this is what our clients were able to do.

Media 78

Media Print Education Radio 78

PRSay

MARCH 29, 2021

To help reach your desired outcome for the interview, envision the perfect headline and develop a strategy to see it in print (e.g., Prepare a briefing book with the facts, supporting evidence and FAQs. Alleging Bullying and Racism, Prince Harry, Wife Megan Markle Leave Royal Family, Exile to California”).

Media Training 182

Media Training Training Interviews Media 182

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

Technology 12

Technology Software Company Marketing 12

Rock the Status Quo

DECEMBER 2, 2014

I write for three specific reasons – to gain an audience to learn with, to do my part improving the PR industry through education, and to build an audience for my book. a media platform, this pitch is still poorly done. Rock The Pitch media relations pitching Twitter' It’s missing “the why.”

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Pitching Twitter Print Software 157

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Satellite media tours make it easy to repurpose resources. When recording and broadcasting satellite media tours, the studio is typically booked for a half day.

Strategy 40

Strategy Media Radio How To 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. Media Relations - Is your e-book authored by an expert? You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

APRIL 28, 2007

Finding positive stories about public relations and PR industry professionals seems as rare as ancient coins. So this news article was a welcome find (click on the print version for the full-length version). Think about the children’s books from your childhood. Can you say this about every one of your last 12 media pitches?

Pitching 40

Pitching Print Creativity Local 40

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

In the fifties, Toyota wrote the book on production systems and continuous improvement. An example media relations workflow is set out below. For example, if you decide to improve your media relations workflow, you might choose some specific experiments, such as: Structure and simplify reporting to clients.

How To 60

How To Software System Employee 60

Bad Pitch Blog

MAY 31, 2011

Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. Geoff was kind enough to get me a review copy as I reviewed his last book, “Now is Gone.” And this book has helped me with this focus. Print or Digital?

Media Relations 75

Media Relations Print Pitching Consumer 75

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. A show about communicating with clients, prospects and employees – in person, in print and online. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. The New York Times printed the article in full. Why doesn’t public relations realise the value that it deserves?

Industry 153

Industry Publicity Agency Community 153

MaccaPR

FEBRUARY 10, 2015

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. Devotees of the “Twilight Saga” films and books call themselves “twihards,” and I don’t want to repeat here what female fans of actor Benedict Cumberbatch refer to themselves as.

Social Media 48

Social Media Marketing Media YouTube 48