Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. Add in a few national newspapers, and that was it. Newspapers are still around today, but we have so much more to go along with them. It often involves the use of statistics, charts, and infographics.

Journalism 65

Journalism Newspapers Web Data 65

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Here's an example of our client NTC's e-book landing page. You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

JULY 20, 2015

I read the newspaper. How to Get Your First 1,000 Real Facebook Fans (Infographic). One of the few who really writes a lot anymore across the social web. Are they an author trying to sell a book (automatic skip for me–in most cases)? Like many of you, I read a decent amount during the day. I read emails.

Social Media 60

Social Media Blogging How To Media 60

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. A former Edelman PR executive published a 300-page book. But not so fast : The reason that so much of the Web is overflowing with free content is because it’s ad-supported.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48