Remove Books Remove Infographics Remove Print Remove Web
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What Are Quality Links and How to Build Them

Buzzstream

Could you see this content in a printed magazine, encyclopedia, or book? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. If using other sources, does it add substantial value and originality? Would you bookmark or share this content? So, take them as such.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Here's an example of our client NTC's e-book landing page. You're done!

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Agency Life 101: Jenny Lafortune, Art Director

Shift Communications

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. What are your main focuses as SHIFT’s Art Director? How do your day-to-day responsibilities play into this? Anything creative!

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

In the fifties, Toyota wrote the book on production systems and continuous improvement. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Just as work needs to be broken down into manageable chunks, so must workflow improvement. Assemble a diverse project team.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.

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Media relations is thriving

Stephen Waddington

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Today, are many more options both on the television – and on the web.