Karen Freberg

MARCH 24, 2020

I am extremely proud to announce I have a new book coming out in August. While it is not a dedicated social media book – it is a public relations book! I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. Let me tell you how this book came about.

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Case Study Creativity Study Course 60

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations. 03.01.2021.

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Local Writing Social Media Interviews 52

Karen Freberg

DECEMBER 18, 2019

I am actually going to use my social media book for my class. Your book was published in late 2018 – and you are just NOW using your social media book? The book was written based on the material I had covered and emphasized in my classes previously – so that has not changed. You may be thinking – Karen!

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Social Media Media Video Course 52

Karen Freberg

MAY 29, 2020

Over the years, I have taught a graduate level public relations course at the University of Louisville, often referred to as #FrebergPR. In this course, we usually work with a real client and help them with a project in PR. The brand literally was ALWAYS on the leading edge of doing something creative and innovative in the community.

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Course Case Study Social Media Crisis Communications 63

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Because Elon Musk sometimes sleeps in his factories and puts his bed there it is not only him, of course. I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag.

Leadership 59

Leadership Social Media Creativity Ethics 59

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. The biggest story that connects to this in ad-tech right now is the Facebook boycott. Disclosure: LiveIntent is a Contently customer.).

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Brand Branding Marketing Facebook 118

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?! Until Cannes.

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Education Creativity Pinterest Facebook 64

Karen Freberg

AUGUST 15, 2017

It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester. From how to approach Facebook Live to creating Snapchat ads for students and many more. Which book do you use?

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Social Media Media Resources Education 69

Cision

JULY 23, 2015

Q: You’ve talked about the importance of creating more “white space” in your life to increase creativity. Of course other people must be able to mediate a resolution between opposing parties, or play music by ear, or bring order to massively chaotic living spaces – right? What should I do? Miss out on Dorie’s webinar?

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Web Energy Twitter Creativity 120

Solo PR Pro

MAY 4, 2021

Of course, managing spend is critical, as you always want to have a cushion for down times and unexpected expenses. If you decide to spend money on a marketing activity, like a Facebook ad, “don’t just set it and forget it,” Karen says. It’s completely understandable if you’re hesitant to spend money on your business.

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Financial Writing Tools Training 104

Cision

NOVEMBER 9, 2015

An unstructured piece of content might look like a page in a book, where a structured page might look like there is a lot more going on at a glance. One more creative way to create structure in your post is to change fonts. Oftentimes the structure is indistinguishable from a book, and it deters readers from great content.

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How To Engineering Creativity SEO 120

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

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Newspapers Meeting Ethics Social Media 59

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. How do you think PR agencies will change? -

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Meeting Advertising Advertising Agency 98

Maxim Behar

MAY 7, 2022

It's like we're on Facebook. And as weird as it sounds now, integrity really is the first super attractive aspect of business, because it actually gives us the limitless creativity to do whatever we do, but to always benefit people and improve our lives. I'll make the disclaimer right away – we’re going to talk about business.

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Ethics Case Study Social Media Google 52

PR 20/20

APRIL 1, 2021

We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. These things did not exist when I graduated from college in 2000: Facebook, Twitter, Instagram, Snapchat, TikTok (i.e. The Basic Plan comes with access to: Dozens of on-demand courses from industry experts.

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Education Marketing Conference Agriculture 52

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

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Publicity How To Course Facebook 90

Maxim Behar

APRIL 14, 2024

What motivates you to share your experience and knowledge in the form of books? And so began an endless love for sharing what I have experienced or what excites me in books. Where do you draw inspiration from and how do you select the people and topics to include in your books? This comes spontaneously and never fades.

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Writing Social Media Meeting Facebook 59

Rock the Status Quo

SEPTEMBER 9, 2014

It doesn’t feel like you’re breaking the law when you save a funny cartoon or quote you like, so you can post it to Facebook later. Then there’s this one – so rampant in the agency world – you post screenshots of a client’s customized Facebook page and Twitter background in your online portfolio.

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Blogging Agency Social Media Content Marketing 194

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

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Interviews Publicity Technology Social Media 106

Waxing UnLyrical

AUGUST 8, 2016

So of course he’s our next #SocialPR Spotlight. I’ve recently shifted to the digital side of things and am currently working on launching my own creative consulting business, The Colorful Perspective. Creative social media strategy is my jam. I give you: Greg Rokisky. Hi friends! What do you do in your free time?

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Course Local Creativity LinkedIn 40

Waxing UnLyrical

DECEMBER 28, 2010

There’s Snow White and the Seven Dwarves, of course. Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Ive recently have been thinking about this a lot lately while looking at my Twitter stream or Facebook News Feed.

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Publicity Facebook Twitter Measurement 95

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. This class also was the foundation for my social media book. NASA (2018).

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Social Media Conference Travel Internal 56

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. I suspect his new book might have a new place on my syllabus.

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Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Of course, I am making some assumptions here. Click here to try reconnecting the live stream. | pts Settings.

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Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Do you have hidden gems to share? pts Settings.

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Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

AUGUST 17, 2012

And said executive coach has apparently co-authored a book (possibly several) on said topic, one of which is about “decoding the executive woman’s dress code.” And then there are those who want to be known for their style and creativity. Of course, I never heard back. They want to stand out from the crowd.

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Internal International Pitching Corporate 75

Waxing UnLyrical

DECEMBER 5, 2010

So I started going through my Reader, clicking through to more posts shared by my Facebook friends than I ordinarily do, and realized – much to my chagrin – that I don’t give nearly as many props to my community as I like to think I do. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL!

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Facebook Twitter Measurement Blogging 80

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. That’s not a creative illustration, that’s the real! In the process, I got a behind the scenes look at things over the course of about two weeks or so.

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Publicity Radio Crisis Crisis Communications 91

Waxing UnLyrical

AUGUST 10, 2011

As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#. For more on content rules, check out this great book.). What would I add if I did it all over again tomorrow?

Ethics 75

Ethics Community Internal International 75

PR Conversations

JULY 24, 2018

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice. Connect with : PRConversations via Facebook or Twitter: @PRConversations. Can we do that?

Publicity 46

Publicity Study Government Internal 46

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

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Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. And of course, then came the questions from my mom: “What happened to your clothes?” Comment as pts moderator Josh Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

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Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Cha-cha-change Of course, things have changed a lot in just a few years. Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. Image: rubyblossom. And that led to the article. I don’t.

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Tools Google Twitter Facebook 100

Waxing UnLyrical

JULY 2, 2018

Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Books are one thing. You can also follow our Facebook page for the latest updates and reminders. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. measurePR #PRStudChat #measurepr.

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Measurement Nonprofit Education Social Media 40

ZudePR

JANUARY 21, 2016

” My Klout score was in the mid-60s (with minimal use of Facebook). I set Hootsuite (I have the Pro version) to share twice a day at those optimum times then schedule the same update to my LinkedIn personal page, company page, my Google+ pages and my company Facebook page. I was getting on people’s radars. Brian Dean.

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Digg SEO System Reddit 104

Waxing UnLyrical

DECEMBER 21, 2010

So of course I checked it out. Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? As much as I love Twitter, and have come to enjoy Facebook more recently, each of these platforms has its limits. You can schedule posts to Facebook. It really is a conversation platform.

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Facebook Twitter Blogging Social Media 108