OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Rather than pitching a tech-centric journalist, I approached a Fast Co.

Media 96

Media Sports Agriculture Pitching 96

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Blogger outreach gets personal. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Feel free to add your comments! We hope you find this beneficial. Fortunately, no passengers were seriously injured.

Ethics 97

Ethics Crisis Transportation Airlines 97

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Why Earned Media Value (EMV) And Influencers Over Paid Media? First off, what constitutes a small business? It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? More than a media database.

Pitching 111

Pitching Twitter Tools Community 111

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213

Shift Communications

OCTOBER 18, 2022

Curating a message that’s unique yet has enough broad-based appeal for media and stakeholders requires an artful blend of data, insights and humanity. For businesses looking to build a successful thought leadership strategy, here’s how to get started. That’s a press release, case study or blog that should be published.

Leadership 78

Leadership Strategy How To Data 78

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. your spotlight. What are some of the most important lessons or strategies that you find most PR professionals are missing?

Social Media 120

Social Media Newspapers Pitching Reputation 120

The Hoffman Agency

OCTOBER 18, 2023

When I wrote my first blog, I had no clue what this last one would look like. Now that I am here writing it, I am overwhelmed with gratitude for the people at Hoffman for providing me a place to grow as a PR professional and as a person. I got to be a part of the PR process from start to finish. I can be successful in PR.”

Pitching 41

Pitching Industry Writing Agency 41

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

PR Fuel

OCTOBER 14, 2022

Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers.

Small Business 99

Small Business Community Local Social Media 99

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 151

Media Relations Media Print Software 151

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Tell us a bit about your day-to-day and what’s changed since becoming the Associate Vice President at Finn Partners.

Pitching 63

Pitching Consumer How To Meeting 63

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. To be sure, it’s not all entirely bad, and I recently spent considerable time going through many of those 266 million posts and selected six distribution tips that are worthy of your consideration.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Rock the Status Quo

SEPTEMBER 9, 2014

Nope, not on your kisser but, even worse, in your wallet. Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) Or when you scan then post your honor roll student’s school photo on Instagram. After all, it’s your design work, right?)

Blogging 194

Blogging Agency Social Media Content Marketing 194

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Tell us a bit about your role at Bospar and who your clients are.

Strategy 52

Strategy Interviews Pitching Energy 52

Melissa Agnes

DECEMBER 9, 2014

Q: Tell us a little about the #50Shows project: how did it originate, what is its goal, platform, etc. At the same time, the number of women in media has declined over the years, especially in radio. The goal of our effort is to power up the voices of women and to also help them learn new media skills.

Radio 238

Radio Interviews Community Storytelling 238

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? There’s no shortage of advice on this question, and much of it is contradictory. Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. By the same token, there are some PR client-agency “rules of engagement” that can be chucked on occasion.

Skype 136

Skype Conference Agency Product Launch 136

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose.

Engineering 128

Engineering Writing Social Media Tools 128

ImPRessions - Crenshaw Communications

MAY 3, 2017

The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. Cultivating Habits of Highly Successful PR People. The following illustrate some habits to help any PR team excel at their jobs. The following illustrate some habits to help any PR team excel at their jobs.

Writing 149

Writing Education Pinterest Creativity 149

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. She dishes and we serve the following advice for PR professionals.

Pitching 120

Pitching Instagram Viral YouTube 120

Stephen Waddington

AUGUST 29, 2019

Member engagement What’s your motivation to stand as CIPR President for 2021? What’s your pitch to CIPR members? How do you plan to tackle this? I’ve talked about how to make training more accessible through structured online learning and more regional events in my blog. How do we overcome this challenge?

Meeting 96

Meeting Training Ethics Government 96

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

The Hoffman Agency

AUGUST 25, 2020

Over the past month and a half, I have had such an incredible time and have gained such valuable experiences in the PR industry. The most important thing I have learned is the value of building relationships with the media. It is so easy to send meaningless pitches to reporters in an attempt to have them cover your client.

Internal 36

Internal International Pitching Report 36

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. No response.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Solo PR Pro

JULY 16, 2019

In our work as communicators we always want to be strategic in how we use our client’s time to achieve the best results. Seasoned PR pro, Carolyn Adams , Founder at BlueRun PR recounts a time early in her career when she pitched a small outlet. Smaller media outlets may also be overlooked because of size.

Pitching 45

Pitching Resources Interviews Internal 45

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Define your key messages and stick to them.

Media Relations 60

Media Relations Media Pitching Writing 60