Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Invite Feedback.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

MAY 31, 2018

5 keys to PR success. PR plays the long game. Great PR rarely exists in a vacuum. In the same way, earned media coverage may seem spontaneous, but it’s typically the result of a long-term plan. The PR quarterback has to see the whole field while keeping his head on a swivel. PR pros know business.

Creativity 136

Creativity Reputation Advertising Advertising 136

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. Like it or not, turning that effort off and spending the money elsewhere is an option. Need help with marketing or PR? PR is competing with inbox fatigue.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

AUGUST 1, 2022

“The challenge will be in properly allocating long-term headcount and budget – how long will these needs be amplified? Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Michelle Garrett , PR consultant, Garrett Public Relations. It’s hard to predict.”

Survey 129

Survey Communications Measurement Internal 129

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

MARCH 30, 2021

Business efforts on social media tends come in two flavors. However, if PR is part of your communications or marketing strategy , then those businesses are missing an opportunity to tap social media for better exposure. More than a proactive partner: an extension of your marketing and PR team. Need an extra pair of hands?

Social Media 108

Social Media Report Survey Media 108

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 110

Media Relations Media Survey Pitching 110

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. Generate blog post ideas.

Exercises 198

Exercises Google Writing Blogging 198

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Let this glossary be your foundation for success in the fast-paced world of PR.

Viral 52

Viral Crisis Communications SEO Reputation 52

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” Not amplifying your content.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 175

Software SEO Company Tools 175

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Is the process of media relations getting harder? Volume of work.

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

OCTOBER 23, 2018

Tenured survey takers modified the conclusions in several ways. This is one of the reasons why good PR professionals make excellent content marketers. B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Reinventing yourself is one of the best ways to expand your opportunities and create new momentum. Regardless, creativity is a big part of PR today.

Creativity 150

Creativity Trends Agency Technology 150

Sword and the Script

DECEMBER 3, 2019

To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. 1) The most interesting PR tech announcements from 2019. And here we go…. million; and.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. Here are some things you or PR team should consider doing to extend your investment in PR. In my tenure on the in-house side, I’d create a simple monthly email summary of all the PR results and send it out once a month. 3) Surgically weave it into blog posts.

Media 95

Media B2B Groups Conference 95

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 12 Ways to Apply Structure and Meaning to Marketing Data. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data.

Blogging 54

Blogging Marketing Content Marketing B2B 54

PR 20/20

NOVEMBER 26, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. But, how often are other people thinking the same way we are? Think about the facts and why something is the way it is. It’s something we do on a daily basis. Red: Emotion.

Creativity 60

Creativity Marketing Trends Data 60

Doctor Spin

APRIL 7, 2023

I sometimes use the hidden arena PR strategy. On rare occasions, I put the hidden arena PR strategy to good use. The challenge is identifying such latent publics and, of course, finding a way to activate them. It’s not always a good fit, but mountains will be moved when it is. 1 Activism. 2023, April 3). In Wikipedia.

Strategy 52

Strategy Groups Resources Wikipedia 52

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. 1) Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? 1) Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. Here we go…20 insightful PR and marketing predictions for 2018 follows below.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Cision

JUNE 29, 2015

The commonality struck me: the antagonists are the PR people ! These remorseless PR bots were bitter, sharing an unsympathetic message with a tone to match. It occurred to me how important likeability is to PR practitioners. What I want to do in this post is to describe 10 ways that you can make yourself more likeable.

Study 120

Study Writing Facebook Groups 120

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? 5) Pam Moore. The medium has been growing steadily year over year, and many listeners credit their addiction to podcasting to the “intimateness of the conversations.” The #AskGaryVeeShow. Want to get on the show? Social Media Zoom Factor. 7) Brian Clark.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

DECEMBER 14, 2016

During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. These are the business outcomes that an organization looks for, and PR is most effective when aligned with them. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Needless to say, all of them used some form of communications effort. This is why it is important to look at trends and look ahead to see what may come next for the PR industry.

Trends 52

Trends Trade Shows Agency Communications 52

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. They’d budget for them in a way that makes sense for the organization. That is, the brand that companies create to drive value, revenue and reputation.

Social Media 60

Social Media Brand Branding Media 60

Flatiron Communications

NOVEMBER 28, 2018

disregarded the core tenets of crisis PR. Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Only 5% said they have less influence.

B2B 114

B2B Marketing Survey Software 114

Norton's Notes

SEPTEMBER 25, 2015

“ [4] [5] Facebook , Twitter , LinkedIn , Airbnb and Dropbox are all companies that use growth hacking techniques. “ [4] [5] Facebook , Twitter , LinkedIn , Airbnb and Dropbox are all companies that use growth hacking techniques. Themes in Growth Hacking.

Marketing 28

Marketing Employee Wikipedia Data 28

PR Conversations

APRIL 21, 2016

What qualities do you most dislike in a PR practitioner? In the 21 st -Century, it is the rarer scenario to witness internal communications in workplaces that is genuinely transparent and two-way engaging. Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed.

Employee 40

Employee Internal International Corporate 40