ImPRessions - Crenshaw Communications

JUNE 20, 2019

While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. You can download the subsequent white paper and see the complete list of evaluation criteria here. Too often media and TV do not portray us accurately.”

Ethics 111

Ethics Industry Publicity Analysis 111

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 140

Government Survey Ethics Media 140

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 106

Publicity Tools Exercises Ethics 106

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Big wins in earned media can help elevate a brand into the consideration set of a customer who’s in the market.

SEO 125

SEO Case Study Conference Retail 125

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. What are some difference between academic writing and writing for public audiences? Is PR Right for me? ”

Communications 150

Communications How To Case Study Community 150

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. Blogs – an executive’s own, plus a commenting strategy for others. White papers – a great way to demonstrate thought capital in long form to a particular audience.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. She did review it and ended up writing about it too. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. And Other Key Blogging Statistics You Should Know].

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Producing good content requires more than top-notch writing skills but understanding your audience and your competition.

Infographics 40

Infographics Writing Content Marketing Education 40

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Click here for our free white paper!

Social Media 120

Social Media Media Internal International 120

Cision

APRIL 11, 2015

Stay in-the-know by setting up Twitter lists, searching trending hashtags and topics on Facebook, or by using a news aggregator such as Feedly to see the latest news from all of your favorite industry blogs. Use trending topics to get ideas for your blog posts or white papers. Use social media to your advantage.

Content Marketing 120

Content Marketing Trends Facebook Analytics 120

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 78

B2B Media eBook Interviews 78

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. See all of Katja’s tips for building blogging communities here.

Media 120

Media Storytelling Content Marketing Journalism 120

ImPRessions - Crenshaw Communications

APRIL 27, 2017

By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Consider relevant content marketing metrics like leads, UVM and social media engagement. Media love data, so look for ways to generate publicity for the effort.

Brand 149

Brand Branding Healthcare B2C 149

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 169

Technology Publicity Software Pitching 169

Cision

MAY 25, 2015

As a PR pro, you have been building relationships with members of the media and networking with influencers in your space. Instead of simply sending a release to your email list, think of these people the next time you need fresh blog content, or want to conduct a Q&A. You’re a storyteller. And don’t forget about paid promotions!

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

MARCH 17, 2017

census data; Nielsen’s MyBestSegments, which provides demographic information and lifestyle habits; and one of our personal favorites, the the Pew Research Center website, which offers free research on everything from finance and political attitudes to media and tech. ” Master all types of writing. Be scrupulous.

Training 159

Training Pitching Writing Video 159

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. And needless to say, a byline in a relevant industry publication is a great complement, and in some ways works harder than, your own blog post.

Leadership 149

Leadership Product Launch B2B Software 149

PRSay

APRIL 27, 2018

As a PR writer, I write any number of articles, blog posts, white papers and social media updates daily, so I expected to be well prepared for this part. Work with your Chapter to get placed with a mentor, and be sure to build in time for this review so finishing the writing won’t take precedence.

Mobile 119

Mobile Writing Social Media Corporate 119

Cision

NOVEMBER 3, 2015

There’s no one action that will guarantee you media coverage. Cision’s “ PR Starter Kit ” explains how you can get the media coverage and attention your brand needs to share its news with the biggest audience possible. One way to improve your reach is by gaining media coverage. Write a press release.

Social Media 120

Social Media Pitching Writing Report 120

Cision

NOVEMBER 5, 2015

Writing press releases is hard, or at least writing good ones that stand out is. So why do you write like that? Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! On social media. It’s Dry as Dirt. Do you want to read that? On your news page.

Conference 120

Conference Writing Creativity Web 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Contently - Strategy

MARCH 22, 2022

SEO tools are part of the problem because they restrict you to writing only about things people already search for. SEO-driven content can and does work, but only when you don’t shed the human-ness while writing to meet a content grade on Clearscope. It’s crucial to write for your readers first, however.

SEO 144

SEO Strategy Brand Branding 144

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Social Media. Social media has long been the fuel driving the marketing machine. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

SEPTEMBER 2, 2016

The moderator sits there pleading for participants to write in and then a few seconds of awkward silence ensue. You can also ask your social media manager to pull in questions from social media. Pro Tip: If all the answers in the Q&A were unable to be answered in the webinar timeframe, turn them into a blog post.

Survey 185

Survey System Conference Social Media 185

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40