5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Which topics are truly engaging your audience?

Measurement 200

Measurement Analytics Google Data 200

NewsWhip

OCTOBER 20, 2021

Engagement is a term that can cause confusion for marketers and comms professionals, largely because it can be hard to articulate exactly what it means and how it can be useful. People are fed information about a brand through media outlets, blogs, online forums, and social media platforms. Let’s begin with brand trust. .

Measurement 78

Measurement Media Crisis Crisis Management 78

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Resolution Blog

MARCH 8, 2019

But, despite it being a big no-no, it has been a struggle to shake it off completely simply because we haven’t found another way to measure the monetary value of coverage. You’re also given an indication of what the current market value is to buy visibility against those words. Now we find ourselves in a bind. Cue a tool like SEMRush.

Measurement 120

Measurement Advertising Advertising Google 120

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Media Measurement. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Sword and the Script

OCTOBER 25, 2016

The answer to that simple question can provide tremendous insight as to what marketing investments , strategies and tactics are yielding results. Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation.

Measurement 60

Measurement Marketing Web System 60

Cision

JUNE 16, 2015

It frustrates me when people tell me their marketing or PR isn’t working. If you don’t know what you want to happen as a result of your marketing or PR, how can you get upset when it doesn’t happen? So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement?

Measurement 120

Measurement Software Nonprofit Analytics 120

PR 20/20

JULY 19, 2022

So, no matter if you’re reading this deep into the fourth quarter of the year or during Christmas in July—here’s how to set goals that align with your marketing and sales funnels. So, we ask, what does effective marketing look like? How do you create an effective marketing campaign? The KPI here is the sale.

Marketing 90

Marketing How To Measurement Meeting 90

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Contently - Strategy

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. But to truly maximize content value, you need to have a way to measure your content’s impact. The analytics are crucial for providing insight into the value of your production.

Analytics 119

Analytics Content Marketing SEO Data 119

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience.

Advertising 78

Advertising Advertising Exercises Measurement 78

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

ReimaginePR

JUNE 15, 2020

But if you’re only now shifting into a social media-centric marketing strategy (which, again, we cannot stress enough that you should), don’t worry: it doesn’t matter when you start, it matters that you did and that you’re doing it correctly. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

5W PR

JULY 5, 2023

Volume refers to huge datasets, ranging from terabytes to petabytes and beyond. Veracity refers to the reliability and trustworthiness of the data, which is often messy, incomplete, or inconsistent. Analyzing and understanding this data can provide valuable insights into customer behavior, market trends, and operational efficiency.

Big Data 78

Big Data Analytics Data Analysis 78

ReimaginePR

APRIL 30, 2016

Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Sadly, as content marketers we don’t have ghostly voices telling us what to do. You need a Content Marketing Plan. Subscribe here to get your free Content Marketing Plan checklist! The big difference?

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. company website, blogs). What is Influencer Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block.

Marketing 120

Marketing Comparison eBook Social Media 120

Cision

JANUARY 5, 2017

Recent research from The Content Marketing Institute and MarketingProfs found the top two factors in increased content marketing effectiveness are doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%). How will you measure your results against your goals?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 141

Employee Software Survey Tools 141

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. Also, awareness is a helpful metric because it usually correlates to brand market share—and sales.

Measurement 100

Measurement Advertising Advertising eBook 100

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , recently took the time to answer a few of our biggest questions on content marketing.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Market research comes into play here, but so does focus.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

They include: poor navigation, a cumbersome contact page, little or no shareable content, out-of-date blog posts, or media hits with broken links. Another red flag occurs when the meetings are run solely by a senior executive with a business development or marketing title. No attention to outcomes measurement. Paltry references.

Agency 159

Agency Meeting Measurement Construction 159

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71