Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? What is a business case?

Resources 195

Resources Technology Data Tools 195

Landis PR

AUGUST 30, 2021

This blog originally appeared on HMA Public Relations ‘ website. Blog courtesy of Abbie Fink from HMA Public Relations. A business or organization willing to commit finances, time and resources will make a great client. Photo courtesy of Pexels. So, what makes a good client? Established business goals.

Resources 135

Resources Pitching Journalism Agency 135

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Most common comms measurement methods.

Survey 133

Survey Communications Measurement Internal 133

5W PR

MARCH 26, 2024

Resources like Fintech Futures can lend a hand in discovering the outlets that are hot on fintech’s heels. It’s on the company to underline the robust security measures it’s put in place. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers.

Strategy 78

Strategy Privacy Financial Guidelines 78

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers.

B2B 94

B2B Marketing Measurement Social Media 94

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. Analyze the data you’ve collected. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Thought leadership content is persuasive. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs. Yet we resist the “publicist” label, and with good reason.

SEO 227

SEO Agency Reputation Policies 227

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. Logistics and Execution: Detail the logistics, such as location, timing, permits, and resources.

How To 78

How To Ethics Measurement Creativity 78

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. company website, blogs). What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

APRIL 12, 2018

Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: You’ve held a marketing leadership role at Navistar and BP as well. How will you measure success? AirPR: What are best practices in PR & content marketing measurement?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Transparent and authentic communication builds credibility and fosters a positive brand image.

Corporate 78

Corporate Industry Communications Ethics 78

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 123

Communications Crisis Internal International 123

Deirdre Breakenridge

MAY 24, 2016

There are several factors to consider before your dive into podcasting, especially when you know every media initiative takes precious time and resources. Are you trying to educate listeners and use your podcast as a thought leadership platform? Tip #4: Measure success with numbers. Tip #1 : Know your purpose.

Energy 190

Energy Mobile Community Measurement 190

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Internal resources can quickly be tapped. Companies with dedicated in-house content resources do have a leg up, but are often overloaded and have difficulty maintaining a holistic content strategy over the long term. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

FEBRUARY 20, 2024

As always there are links to the underlying resources for anyone interested. The company’s measures are based on the pitches sent through their systems. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? So, says Propel, which provides PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. Determining your budget early in the process will allow you to build a realistic marketing strategy based on your available resources. I n all industries, everything begins with a plan. But what happens when the unexpected strikes?

Marketing 68

Marketing Resources Advertising Advertising 68

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. establish thought leadership.

How To 177

How To Guidelines Content Marketing Video 177

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR in High Definition

JULY 31, 2020

Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures. Be as resourceful as you can. And repurpose, repurpose, repurpose.

Resources 71

Resources Leadership Internal International 71

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Of course, executives are concerned about return on investment; will the expense of time and resources on content marketing show a direct return, and how long will it take to do so? What’s the right channel to use?

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.” Fact-checking resources and tools.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 139

Survey Measurement System Education 139

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR in High Definition

JULY 23, 2020

Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures. Be as resourceful as you can. And repurpose, repurpose, repurpose.

Resources 62

Resources Leadership Internal International 62

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. Of course, long form content on the blog is really important too, because Google evaluates you based on your content there. Measurement can be quite interesting here. How do you measure the success of inbound? Yes, correct.

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 101

Interviews Publicity Technology Social Media 101

Stephen Waddington

MARCH 15, 2022

We've opened paid and funded applications for the second Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. It's increasing my confidence, enhancing my knowledge and has opened up a wealth of contacts and resources. Who would you recommend applies for the programme?

Mobile 116

Mobile Meeting Course Ethics 116

Sword and the Script

JUNE 27, 2017

The time and resources to produce quality. 1) Hands on marketing leadership. Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Content marketing should absolutely be measured , over time, for the value, it delivers to the organization.

Content Marketing 69

Content Marketing B2B Marketing Leadership 69

Barokas

DECEMBER 5, 2019

Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. Does it include thought leadership? How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. Measuring the impact of marketing and PR is notoriously difficult.

Strategy 78

Strategy Media Storytelling Pinterest 78

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) budget and resource allocation; KPIs; etc.), Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90